Bay Area SEO SEO Blog Alameda Internet Marketing

Goldilocks SEO too hot (spammy) too cold (apathy) just right (profitable) Keyword Competition Go for the most competi- tive words right from the start, before you have enough budget to compete for them Take whatever Google gives you but never actively try to compete for the best keywords I Target mid-tail and longtail keywords on new sites & invest the profits from your initial success to compete for broader & more competitive keywords On-Page SEO Repeat the same keyword everywhere & risk getting filtered Don't worry about it & just let Google do as it wishes, miss- ing a lot of great traffic Rather than repeating a keyword use a mixture of syn- onyms, related words, and word forms Content Quality eHow styled "how to pour a glass of water" content Only produce the highest quality content, without regard to cost or budget & leave no money for marketing Have a mixture of decent content aligned against key- words & some exceptionally strong featured content that is aggressively marketed. ?? If a page performs exception- ally well, reinvest to improve its depth & quality Site Size Thousands of 150-word pages just asking to get torched by Panda I Tight website which grows strategically using data from analytics & competitive research No consideration at all CHILLY! Monetization I More ads than content & content so horrible that the ads provide a better user experience. No consideration of business model, earning whatever AdSense or similar platforms earn Light monetization on a new site & more aggressive as the site ages and builds mo- mentum Lightly monetized "Featured Content" with other pages monetized more aggres- sively $$ Frequent use of analytics data to refine & improve mon- etization strategy Anchor Text Use the same keyword all the time, asking to get filtered Take the links as they come but don't worry about link anchor text A strategic approach which combines related relevant key- words & a decent amount of diversity Deep Links All links point to the homepage Take the links as they come but don't worry about where they point Build a broad base of diverse links Point links at the most SCORCHING! relevant pages ?? I Use analytics & market research data to determine which pages deserve more Link Quality Take whatever links come, but don't actively build any Nothing but the lowest quality "free" links & services that can be bought quickly at volume, screaming, "I buy links!" Use a mixture of link types with some being strong & expensive to give the site added stability & some cheaper links to help build out your link diversity & link anchor text Link Velocity I Link building in huge spikes without any baseline link build- ing between spikes IA combination of consis- tent effort that gradually builds links with occasional spikes from strong viral campaigns What is link velocity? CHILLY! Brand Highly brand focused to the point of being so worried about offending anyone & afraid of risk (run everything through legal) that content is watered down & uninspired Enough emphasis on branding that some people care about you & you develop both navigational search signals & non-search traffic channels, combined with a willingness to be original and take calcu- lated risks No concern for brand Our Brand Our Brand Our Brand Produced by: Design by: SEOBOOK LUMIN İNTERACTIVE (SEOBook.com) (LuminConsulting.com)