Transcript

Battle of the Insurance Brands

BATTLE © TAMAR 2014 of the INSURANČE BRANDS Who has the most engaged fans? COMMUNITY SIZE IS GREAT, BUT ISN'T IT WHAT YOU DO WITH IT THAT REALLY COUNTS? WE HAVE RANKED THE UK'S LARGEST INSURANCE BRANDS TO SEE WHO HAS THE MOST ENGAGED FANS ON SOCIAL MEDIA. 12K ENGAGED mce MCE 17% insurance 128K ENGAGED 6K BENNETTS 12% COMMUNITY 65K 2 bennetts 3 MORE TH>N" MORE THAN 11% 10% 10% 14K DOMMUNITY 5% COMMUNITY 5% 4.6% AXA AYA 4.5% SHEILAS" WHEELS Sheilas Tuheels 4% 4% COMMUNIT Bupa 3% BUPA 3% ENGAGED 515 ZURICH 2.6% 2.64% ZURICH COMPARE THE MARKET £3 ( 11K 2.4%) SAINSBURY'S 9 Sainsbury's 2% 2% COMMUNITY COMMUNITY 600K • ENGAGED 10K AON •1.8% AON 10 1.7% AVIVA 11 AVIVA ENGAGE 1K 1.3% PET PLAN Petplan 41K • ENGAGED 410 1% CHURCHILL ENGAGED 305 13 churchill" 1% 1% 0.9% SWINTON 14 swinton insurance COMMUNITY 104K ENGAGED 96 15 KwikFit) •0.8% KWIK-FIT • 0.7% CONFUSED.COM 16 Confused.com ENGAGED & 7 ingenie diive well, puy less 0.67% INGENIE 9K ENGAGED AEGON ENGAGED 140 18 0.4% ENDSLEIGH 0.5% AEGON 19 endsleigh COMMUNITY 0.3% MONEY SUPERMARKET Y 9K ENGAGED Money Super Market com 20 0.28% towergate insurance 21 TOWERGATE 10K ENGAGED 19 MUNITY 68K. LI 22 ENGAGED 37 • 0.24% USWITCH 0.22% ALLIANZ 23 Allianz 0 • 0.18% PERFORMANCE DIRECT COMMUNITY 47K 24 PERFORMANcE O DIRECT.Co.UK 0.1% SWIFT COVER 25 swiftcover.com 1% 1% Tamar BRANDLOVE ALL DATA COLLECTED 28.03.14 wwW.TWITTER.COM wwW.FACEBOOK.COM BRITAIN'S BEST LOVED DIGITAL BRANDS © TAMAR 2014 • XLL COMMUNITY ENGAGED 7K . ENGAGED 2K . ENGAGED 0 COMMUNITY 878K • ENGAGED COMMUNITY 25K 039EN IGAGED 244 MMUNITY 1 ROMMUNITY 104K ENGAGED 340 ENGAGED 233 FOMMUNITY ALINDWWO 14K • ALINOWWOD 39K • NITY 9K COMMUNITY ENGAGED 118 - ENGAGED 80 •ENGAGED 49 ALINOWWOS ALINDWWOT

Battle of the Insurance Brands

shared by TamarUK on Apr 01
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Community size is great, but isn't it what you do with it that really counts? We have ranked the UK's largest insurance brands to see who has the most engaged fans on social media.

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TamarUK

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Social Media
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