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Batemanology

BATEMANOLOGY • •.• • Twitter is the broadcast medium of this age. Through live-reporting, Eyewitness News correspondent, @BarryBateman, gained over 121 178 followers by converting his Twitter stream into the people's news channel of choice. Results based on 14 - 26 February, taken at 12:45 (South African Time) on 26 February What was he using? Twitter for iPad Twitter for iPhone Twęetcaster for iOS Tweetdeck Followers as of 14 Feb 2013 000000000000000000 15 407 Followers as of 26 Feb 2013 136 585 *1 icon represents 500 followers That's an astounding growth of 787% "If Barry continues to grow his audience at this rate, he'llI have book publishers waiting to take advantage of the built-in audience he's created using his social profile." Craig Rodney Barry has tweeted Barry was mentioned an average of 900+ 476 times in the last 13 days times an hour Barry has been mentioned a total of 128 681 "Real time reporting through Twitter has changed the way the public search for and receive information. Barry has showed us that accuracy need not suffer as a result of speed." Melissa Attree times, which accounts for 22% of the global conversation around the case We asked Barry Bateman to share his top 5 tweeting tips with us. This is what he suggests: Start your tweet with the hashtag - which must be as short as 1 possible - to ensure the reader knows what the subject is Do not exceed the 140 character limit or use tweetlong functions - readers don't want to have to click elsewhere to read the tweet, and it also ensures the tweet stays intact if retweeted 3 Use proper English and grammar, no textspeak 4 Engage with your followers. Answer questions where you're able to From a journalist perspective, do not speculate. Stick to the facts - Twitter is the ultimate rumour mill, do not fuel it Cerebra is an integrated strategic communication agency that builds, engages and activates communities around brands. f www.facebook.com/CerebraZA www.twitter.com/cerebra +27 11 465 5709 info@cerebra.co.za Shop 208, Second Floor, Design Quarter, Cnr William Nicol & Leslie Ave East Johannesburg, South Africa Sources: www.twittercounter.com, www.neoformix.com, Radian6 BATEMANOLOGY • •.• • Twitter is the broadcast medium of this age. Through live-reporting, Eyewitness News correspondent, @BarryBateman, gained over 121 178 followers by converting his Twitter stream into the people's news channel of choice. Results based on 14 - 26 February, taken at 12:45 (South African Time) on 26 February What was he using? Twitter for iPad Twitter for iPhone Twęetcaster for iOS Tweetdeck Followers as of 14 Feb 2013 000000000000000000 15 407 Followers as of 26 Feb 2013 136 585 *1 icon represents 500 followers That's an astounding growth of 787% "If Barry continues to grow his audience at this rate, he'llI have book publishers waiting to take advantage of the built-in audience he's created using his social profile." Craig Rodney Barry has tweeted Barry was mentioned an average of 900+ 476 times in the last 13 days times an hour Barry has been mentioned a total of 128 681 "Real time reporting through Twitter has changed the way the public search for and receive information. Barry has showed us that accuracy need not suffer as a result of speed." Melissa Attree times, which accounts for 22% of the global conversation around the case We asked Barry Bateman to share his top 5 tweeting tips with us. This is what he suggests: Start your tweet with the hashtag - which must be as short as 1 possible - to ensure the reader knows what the subject is Do not exceed the 140 character limit or use tweetlong functions - readers don't want to have to click elsewhere to read the tweet, and it also ensures the tweet stays intact if retweeted 3 Use proper English and grammar, no textspeak 4 Engage with your followers. Answer questions where you're able to From a journalist perspective, do not speculate. Stick to the facts - Twitter is the ultimate rumour mill, do not fuel it Cerebra is an integrated strategic communication agency that builds, engages and activates communities around brands. f www.facebook.com/CerebraZA www.twitter.com/cerebra +27 11 465 5709 info@cerebra.co.za Shop 208, Second Floor, Design Quarter, Cnr William Nicol & Leslie Ave East Johannesburg, South Africa Sources: www.twittercounter.com, www.neoformix.com, Radian6

Batemanology

shared by kimmybanks on Apr 28
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Infographic designed to highlight the Twitter growth of South African journalist, Barry Bateman over the bail hearing of Oscar Pistorius bail hearing

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Cerebra

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Social Media
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