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Baidu vs. Google

Digimind. -Web Intelligence For Your Business SEARCH ERGINE BATTLEFIELD CDIRA VS. IS THE BATTLE ALREADY O LOST FOR GOOGLE? BAIDU FACTS du INDEX ORIGIN: BĚIJĪNG 100n 80n 10. Created early 2000 by Robin Li & Eric Xu /bn web pages images multimedia files RANKS LITERAL MEANING #5: # Tcamna "hundreds of times": persistent search for overall in terms of traffic the ideal CONTENT STOCK MARKET 11X more artides (4.6mn) NA S DAQ: BID U on Baidu Baike than Chinese (Baidu Encydopedia) Wikipedia In 2004 Google paid $5mn for 2% stake in Baidu but sold it in 2006 after creating SCOPE OF BUSINESS du Mains markets are in China «Chinese circles (Hong-Kong, Taiwan, etc), while entering Japan and Korea G) World- Around the MARKET SHARE IN CHINA 81.9% 83.6% 80.2% 77.1% 75.3% China's search query market share Baidu 83.6% VS Google 11.1% 64m 53,5bn AMOUNT OF SEARCH REQUESTS FORBAIDU AMOUNT OF SEARCH 17.5% 18.4% REQUESTS IN CHINA 14.1% 13.3% +18.69% from 2009 +29% from 2009 2009 2010 2010 2010 2010 04 of 2010 Q4 Q1 Q2 Q3 04 Bai du E Google FINANCIAL PERFORMANCES Bai du EE All monetary references are in U.S. $ (2010 figures) Google 29.321 B 1.256 B 0.628 B OPERATING INCOME 10.381 B 0.559 B REVENUE 8.505 B 1.754 B TOTAL ASSETS 57.857 B 1.334 B TOTAL EQUITY 46.241 B 10,887 EMPLOYEES 32,467 PROFIT AUGUST 2005 IPO AUGUST 2004 85 $ 27 $ 125 $ JANUARY 2012 619 $ 44.28 B MARKET CAP 201.83B IPO PRICE BAIDU'S ADVANTAGES Baidu Understands China BAIDU 38 Mandarin words meaning "I, vs 1 English word "I". KNÓWS CHINESE BAIDU HAS UNIQUE INSIGHT AND BETTER UNDERSTANDING OF CHINESE CULTURE 66 Virtual Communities & Services HERE IS THE TOP 10 (based on traffic) 1 BAIDU SEARCH 6 BAIDU SHIPIN MIDEOS) 2 BAIDU ZHIDAO (QRA COMMUNITY) 7 BAIDU WENKU (BOOKS) 88888888 3 BAIDU BAIKE (ENCYCLOPEDIA) 8 BAIDU HI (INSTANT MESSENGER) 4 BAIDUTIEBA COM PLATFORM) 9 BAIDU NEWS 5 BAIDUTUPIAN (PICTURES) 10 BAIDU MAP Others BAIDU CIDIAN Dictionary BAIDU TUANGOU: Navigation Service BAIDU XINZHI: Sodal Service ZHANGSHANG BAIDU Moble Service BAIDU SPACE: Social Networking SHUOBA: MICROBLOGGING ZHUANLI: Patent Search FINANCE YOUXI: Games MP3 and Streaming Factors BAIDU PRIMARY VEHICLE TO DOWNLOAD FREE MP3 FILES Ttplayer (2006) the most popular music player in China Ting (2011) MP3 search, + streaming and download Local Server 1 FAST SEARCH SPEEDS BAIDU'S WEKNESSES - #1 ORGANIC SEARCH WITH PAID RESULTS ARE MIXED ŘÉSULTS SEARCH • All pald search results will be placed before the organic search results · For example: If 20 customers buy the same keyword, the first organic search result will be found on page 3 • High risks of scams for users • #4 BAIDU'S SPIDERS ARE BLOCKED BY SNS SOCIAL NETWORKING SERVICES: SOHU, TAOBAO, XIAONEI... SEARCH RESULTS ARE FILTERED ACCORDING TO NO CONTENT FROM CHINESE PAGES BROAD IS INCLUDED GOVERNMENTAL REQUIREMENTS BAIDU'S ACQUISITIONS & STAKES - {2004} hao123 {2006} 千千 静听 天空 下载 HAO 123 , Web Directory TTPLAYER, Music Player SKY CN, Software Download Portal - {2007} {2008} {2009} ui 联合 网 视 UITV 随 视 传媒 E Ads!t KU6, Online Video Sharing ADSLT Video Advertisements UITV, Online TVOperator - {2011} 点 讯 手机 应用 全 番薯 网 FAN SHU (40%), Digital Books& e-Reader Maker DAYHAND NETWORKS, Mobile Software Company PHOTOWONDER, Instagram Like 去 哪儿 Qunar.Com LEFTBRAIN anjuke .com QUNAR, Travel Search Engine Service LEFTBRAIN, ANJUKE, Real Estate Marketplace Vertical Media 36obuycom 360BUY.COM, {2012}ON TRACK.. Online Retailer 36 土豆 网 , 每个 人 都是 生活 的 导演 36TUAN.COM, Group Buying TUDOU.COM, Online Video Service O Digimind Inc.- All rights reserved - 2012 January %23

Baidu vs. Google

shared by rmmojado on Mar 23
Baidu has overtaken Google as the leader in the search engine market in China, following the example of Sina Weibo, China’s top microblogging site. Baidu was created in 2000 as just a simple search ...


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