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B2B: 2013 And Beyond

B2B 2013 AND BEYOND! Despite continued uncertainty about the economy, nearly half of B2B marketers plan to increase their marketing budgets this year. BtoB Magazine 48.7% of marketers plan to increase their budgets this year, up from 40.1% in 2012. 67.2% of marketers plan to increase their digital marketing spending this year. CONTENT IS KING We have increasingly found that our customers want to consume content- which is the center of B2B marketing. Rishi Dave, Dell Inc. B2B MARKETERS USE AN AVERAGE OF 2 CONTENT MARKETING TACTICS. 77% 70% 52.5% 35.5% of B2B content marketers use blogs. of B2B content marketers are increasing their search marketing budgets in 2013. of B2B content of B2B content marketers marketers use videos. are planning to increase their spending on mobile marketing this year. 55.8% +18% OF MARKETERS PLAN 70% OF B2B TO INCREASE THEIR MARKETERS UTILIZED ONLINE VIDEO VIDEO CONTENT IN 2012, BUDGETS IN 2013. UP FROM 52% IN 2011. 2013 MVPS (MOST VALUABLE PLAYERS) We feel there is value in all media, whether it's out-of-home, digital, television or print. That said, we'll probably be focusing more on digital. Tom Haas, CMO, Siemens Corp. 72.2% 67% of B2B marketers use of B2B marketers rate content marketing as part of their overall marketing strategy. in-person events as the most effective content marketing tactic. MORE THAN 2 OF B2B MARKETERS RATE VIDEOS AS THE MOST EFFECTIVE CONTENT MARKETING TACTIC. 87% OF B2B MARKETERS USE SOCIAL MEDIA TO DISTRIBUTE CONTENT, UP FROM 74% IN 2011. 52.3% OF B2B MARKETERS PLAN TO INVEST IN SALES ENABLEMENT PLATFORMS THIS YEAR, AND 50.8% WILL INVEST IN MARKETING AUTOMATION SYSTEMS. SOCIAL B2B 56% OF B2B MARKETERS PLAN TO EXPAND THEIR BUDGETS INTO SOCIAL MEDIA IN 2013. B2B MARKETERS' 83% 80% 80% PREFERRED SOCIAL MEDIA SITES 61% FOR DISTRIBUTING CONTENT 39% B2B marketers use an average of 5 social media sites to distribute content. 26% 23% 12% 10% 10% 7% in You Tube KAmbassador Sources: |

B2B: 2013 And Beyond

shared by Ambassador on Aug 07
A 2013 Infographic that takes a look at how digital marketers are allocating their budgets in a tight economy.




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