The Average Facebook Page Performance For March 2014

quintly March 2014 Is Your Facebook Page Performing Above The Average? This Infographic will help you to find out wether your Facebook Page is performing above the average or not. Therefore, we measured different Key Performance Indicators (KPIS) for various page sizes. For this analysis we have categorized the pages into the following segments: •1-1,000 Fans | Likes • 1,001 - 10,001 Fans | Likes • 10,001 - 100,000 Fans | Likes • 100,001 - 1,000,000 Fans | Likes • 1,000,001 - 10,000,000 Fans | Likes • 10,000,001+ Fans | Likes Average Number Of Facebook Fans The total number of fans is still one of the most important metrics for Facebook marketers. Here you can see if your total number of fans is above the average. 354 1- 1k Fans 329 4,001 1k - 10k Fans 3,868 37,644 10k - 100k Fans 35,234 364,736 100k - 1m Fans 370,074 equintly 3,011,885 1m - 10m Fans 2,762,932 22,838,247 10m+ Fans 21,251,803 IMarch 2014 March 2013 Likes, Comments And Shares Distribution On Own Facebook Posts (in %) This diagram shows you the interaction distribution of posts divided into likes, comments and shares. 11% 13% 13% 11% 10% 4% 5% 11% 8% 7% 100% 84% 86% 78% 79% 80% 1-1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans I Likes I Comments Shares Analysis Period: March 2014 Interaction Rate (in %) This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for the calculation: #Comments + #Likes + #Shares 100 #Posts #Fans 1.33 1.16 0.64 0,35 0.44 0.32 0.18 0.13 quintly 0.12 0.17 0.12 0.11 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans March 2014 March 2013 Avg. Number Of Interactions Per Own Post VS. People Talking About This 100000 1000000 415,432 24,065 89,556 100000 10000 3,549 14,290 10000 1000 621 1,672 1000 121 100 126 100 18 16 10 10 4 1 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: March 2014 People Talking About This Rate (in %) This graph compares the people talking about value of a Facebook page normalized by the number of fans. The following formula is used for the calculation: #People Talking About This 100 #Fans 5.41 4.94 4.49 4.44 3.92 4.38 3.99 3.14 2,97 2.92 1.82 1.35 quintly 1- 1k Fans 1k - 10k Fans 10k - 100k Fans 100k - 1m Fans 1m - 10m Fans 10m+ Fans March 2014 March 2013 Number Of Own Posts VS. Number Of User Posts 957 140 1000 125 119 314 120 100 114 100 80 75 25 60 56 10 40 27 4 20 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans 1-1k Fans 1k-10k 10k-100k 100k-1m 1m-10m 10m+ Fans Fans Fans Fans Fans Fans Fans Fans Fans Analysis Period: March 2014 all rights reserved quintly quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, YouTube, Google+, Linkedin, Instagram or all together, quintly visualizes & checks your social marketing success and benchmarks your numbers against your competitors or best practice examples. www.quintly.com 2 quintly 2 quintly