Australian Business and Social Media 2012

Australian Businesses and Social Media What Australian businesses are doing with social media 2012 SMB Social Media Fast facts SMBS increase social media use but continue to miss the mark 27% of small, 34% of medium and 79% of large businesses have a social media presence 22% of small businesses update their social media every day, while 28% of them do it once a week 39% of medium businesses update their social media every day 83% of small businesses on social media have a Facebook page 27% of small businesses on social media have a Twitter account 79% of medium businesses on social media have a Facebook page 33% of medium businesses on social media have a Twitter account Proportion that have social media presence Use of social media by business category (small/medium) The below chart analyses use of social media by business sector and shows the personal services and accommodation/restaurant sectors to be most active. Cultural, recreational and personal services 58% Accommodation, cafes and restaurants 47% Retail trade 30% Communications, property and business services 30% Wholesale trade 27% Transport and storage 23% Health and community services 23% Manufacturing 16% Finance and insurance 13% Building and construction 10% Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Proportion that have social media presence Use of social media by location (small/medium) Social media usage by businesses peaks in the ACT, with strong results also for New South Wales, Western Australia and the Northern Territory. Total 27% Metropolitan Regional 29% 25% NSW 30% Victoria 23% Queensland 28% South Australia 25% Westen Australia 30% Tasmania 28% Northern Territory 30% ACT 34% Base: Total sample (1800) Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Q Uses of social media The most common use of social media across all three business categories is to invite online comments, ratings or reviews. Not far behind, use for two-way communication with clients or contacts is the next most common usage category ahead of providing incentives via social media. Some 34% of small, 27% of medium, and 35% of large businesses who engage in social media offer incentives. Most commonly these are discounts, giveaways or coupons. Invite online comments, ratings or reviews on social media sites Use social media for two-way communication with clients and contacts 86% 74% Offer incentives 55% 55% 56% to consumers via social media 50% 35% 34% 27% Small Medium Large Small Medium Large Small Medium Large How's your business doing? join the conversation exchange.telstra.com.au IT'S HOW WE CONNECT f facebook.com/telstra B Otelstra_news Data was obtained from YellowTM Social Media Report - May-June 2012. The report is available for download from about.sensis.com.au Yellow Pages A Australian Businesses and Social Media What Australian businesses are doing with social media 2012 SMB Social Media Fast facts SMBS increase social media use but continue to miss the mark 27% of small, 34% of medium and 79% of large businesses have a social media presence 22% of small businesses update their social media every day, while 28% of them do it once a week 39% of medium businesses update their social media every day 83% of small businesses on social media have a Facebook page 27% of small businesses on social media have a Twitter account 79% of medium businesses on social media have a Facebook page 33% of medium businesses on social media have a Twitter account Proportion that have social media presence Use of social media by business category (small/medium) The below chart analyses use of social media by business sector and shows the personal services and accommodation/restaurant sectors to be most active. Cultural, recreational and personal services 58% Accommodation, cafes and restaurants 47% Retail trade 30% Communications, property and business services 30% Wholesale trade 27% Transport and storage 23% Health and community services 23% Manufacturing 16% Finance and insurance 13% Building and construction 10% Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Proportion that have social media presence Use of social media by location (small/medium) Social media usage by businesses peaks in the ACT, with strong results also for New South Wales, Western Australia and the Northern Territory. Total 27% Metropolitan Regional 29% 25% NSW 30% Victoria 23% Queensland 28% South Australia 25% Westen Australia 30% Tasmania 28% Northern Territory 30% ACT 34% Base: Total sample (1800) Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Q Uses of social media The most common use of social media across all three business categories is to invite online comments, ratings or reviews. Not far behind, use for two-way communication with clients or contacts is the next most common usage category ahead of providing incentives via social media. Some 34% of small, 27% of medium, and 35% of large businesses who engage in social media offer incentives. Most commonly these are discounts, giveaways or coupons. Invite online comments, ratings or reviews on social media sites Use social media for two-way communication with clients and contacts 86% 74% Offer incentives 55% 55% 56% to consumers via social media 50% 35% 34% 27% Small Medium Large Small Medium Large Small Medium Large How's your business doing? join the conversation exchange.telstra.com.au IT'S HOW WE CONNECT f facebook.com/telstra B Otelstra_news Data was obtained from YellowTM Social Media Report - May-June 2012. The report is available for download from about.sensis.com.au Yellow Pages A Australian Businesses and Social Media What Australian businesses are doing with social media 2012 SMB Social Media Fast facts SMBS increase social media use but continue to miss the mark 27% of small, 34% of medium and 79% of large businesses have a social media presence 22% of small businesses update their social media every day, while 28% of them do it once a week 39% of medium businesses update their social media every day 83% of small businesses on social media have a Facebook page 27% of small businesses on social media have a Twitter account 79% of medium businesses on social media have a Facebook page 33% of medium businesses on social media have a Twitter account Proportion that have social media presence Use of social media by business category (small/medium) The below chart analyses use of social media by business sector and shows the personal services and accommodation/restaurant sectors to be most active. Cultural, recreational and personal services 58% Accommodation, cafes and restaurants 47% Retail trade 30% Communications, property and business services 30% Wholesale trade 27% Transport and storage 23% Health and community services 23% Manufacturing 16% Finance and insurance 13% Building and construction 10% Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Proportion that have social media presence Use of social media by location (small/medium) Social media usage by businesses peaks in the ACT, with strong results also for New South Wales, Western Australia and the Northern Territory. Total 27% Metropolitan Regional 29% 25% NSW 30% Victoria 23% Queensland 28% South Australia 25% Westen Australia 30% Tasmania 28% Northern Territory 30% ACT 34% Base: Total sample (1800) Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Q Uses of social media The most common use of social media across all three business categories is to invite online comments, ratings or reviews. Not far behind, use for two-way communication with clients or contacts is the next most common usage category ahead of providing incentives via social media. Some 34% of small, 27% of medium, and 35% of large businesses who engage in social media offer incentives. Most commonly these are discounts, giveaways or coupons. Invite online comments, ratings or reviews on social media sites Use social media for two-way communication with clients and contacts 86% 74% Offer incentives 55% 55% 56% to consumers via social media 50% 35% 34% 27% Small Medium Large Small Medium Large Small Medium Large How's your business doing? join the conversation exchange.telstra.com.au IT'S HOW WE CONNECT f facebook.com/telstra B Otelstra_news Data was obtained from YellowTM Social Media Report - May-June 2012. The report is available for download from about.sensis.com.au Yellow Pages A Australian Businesses and Social Media What Australian businesses are doing with social media 2012 SMB Social Media Fast facts SMBS increase social media use but continue to miss the mark 27% of small, 34% of medium and 79% of large businesses have a social media presence 22% of small businesses update their social media every day, while 28% of them do it once a week 39% of medium businesses update their social media every day 83% of small businesses on social media have a Facebook page 27% of small businesses on social media have a Twitter account 79% of medium businesses on social media have a Facebook page 33% of medium businesses on social media have a Twitter account Proportion that have social media presence Use of social media by business category (small/medium) The below chart analyses use of social media by business sector and shows the personal services and accommodation/restaurant sectors to be most active. Cultural, recreational and personal services 58% Accommodation, cafes and restaurants 47% Retail trade 30% Communications, property and business services 30% Wholesale trade 27% Transport and storage 23% Health and community services 23% Manufacturing 16% Finance and insurance 13% Building and construction 10% Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Proportion that have social media presence Use of social media by location (small/medium) Social media usage by businesses peaks in the ACT, with strong results also for New South Wales, Western Australia and the Northern Territory. Total 27% Metropolitan Regional 29% 25% NSW 30% Victoria 23% Queensland 28% South Australia 25% Westen Australia 30% Tasmania 28% Northern Territory 30% ACT 34% Base: Total sample (1800) Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Q Uses of social media The most common use of social media across all three business categories is to invite online comments, ratings or reviews. Not far behind, use for two-way communication with clients or contacts is the next most common usage category ahead of providing incentives via social media. Some 34% of small, 27% of medium, and 35% of large businesses who engage in social media offer incentives. Most commonly these are discounts, giveaways or coupons. Invite online comments, ratings or reviews on social media sites Use social media for two-way communication with clients and contacts 86% 74% Offer incentives 55% 55% 56% to consumers via social media 50% 35% 34% 27% Small Medium Large Small Medium Large Small Medium Large How's your business doing? join the conversation exchange.telstra.com.au IT'S HOW WE CONNECT f facebook.com/telstra B Otelstra_news Data was obtained from YellowTM Social Media Report - May-June 2012. The report is available for download from about.sensis.com.au Yellow Pages A Australian Businesses and Social Media What Australian businesses are doing with social media 2012 SMB Social Media Fast facts SMBS increase social media use but continue to miss the mark 27% of small, 34% of medium and 79% of large businesses have a social media presence 22% of small businesses update their social media every day, while 28% of them do it once a week 39% of medium businesses update their social media every day 83% of small businesses on social media have a Facebook page 27% of small businesses on social media have a Twitter account 79% of medium businesses on social media have a Facebook page 33% of medium businesses on social media have a Twitter account Proportion that have social media presence Use of social media by business category (small/medium) The below chart analyses use of social media by business sector and shows the personal services and accommodation/restaurant sectors to be most active. Cultural, recreational and personal services 58% Accommodation, cafes and restaurants 47% Retail trade 30% Communications, property and business services 30% Wholesale trade 27% Transport and storage 23% Health and community services 23% Manufacturing 16% Finance and insurance 13% Building and construction 10% Base: Total sample (1800) Q Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Proportion that have social media presence Use of social media by location (small/medium) Social media usage by businesses peaks in the ACT, with strong results also for New South Wales, Western Australia and the Northern Territory. Total 27% Metropolitan Regional 29% 25% NSW 30% Victoria 23% Queensland 28% South Australia 25% Westen Australia 30% Tasmania 28% Northern Territory 30% ACT 34% Base: Total sample (1800) Does your business have a social media presence? This might include having a Facebook page, being active on Twitter, Myspace or Linkedin, having a blog, hosting forums or having a social media based rating system? Q Uses of social media The most common use of social media across all three business categories is to invite online comments, ratings or reviews. Not far behind, use for two-way communication with clients or contacts is the next most common usage category ahead of providing incentives via social media. Some 34% of small, 27% of medium, and 35% of large businesses who engage in social media offer incentives. Most commonly these are discounts, giveaways or coupons. Invite online comments, ratings or reviews on social media sites Use social media for two-way communication with clients and contacts 86% 74% Offer incentives 55% 55% 56% to consumers via social media 50% 35% 34% 27% Small Medium Large Small Medium Large Small Medium Large How's your business doing? join the conversation exchange.telstra.com.au IT'S HOW WE CONNECT f facebook.com/telstra B Otelstra_news Data was obtained from YellowTM Social Media Report - May-June 2012. The report is available for download from about.sensis.com.au Yellow Pages A