Asia Pacific social media

Burson-Marsteller Internet population: 1,870,532,000 Asia 58% population 3,879,000,000 Asia-Pacific Internet user growth (2000-2010) Vietnam S.Korea 107% Japan 111% Hong Kong 114% Taiwan 158% |Singapore 205% Malaysia 357% Thailand 660% 12,035% Philippines 1,385% |Indonesia 1,400% India 1,520% China 1,767% Internet penetration Mobile penetration 30 (%) Australia China India Hong Kong Indonesia Japan Malaysia Philippines Singapore S.Korea Taiwan Thailand Vietnam Global average Top social networks (Active users) S.Korea CyWorld Japan Mixi China RenRen 131m India Facebook 29 4m Hong Kong Facebook Taiwan IWretch Vietnam Zing Thailand Facebook Philippines Facebook Malaysia 11.1m Singapore. Facebook Facebook Mndopesia Facebook 88.8m Preferred social media channels based on the top 5 social media channels per country Australia Australia Facebook 10.4m China India Hong Kong Indonesia Japan Malaysia Philippines Social networks I Micro-blogs I Blog platforms I Video sharing I Reference Singapore S.Korea Taiwan Thailand Professional networks Vietnam Australia Internet population Australia population - 21,262,641 80.1% 80.1% of Australians use the Internet. Internet users - 17,033,826 Top 5 social media channels Facebook 17,000m Page views 69.5% Reach MMMMMMI MMMMMI YouTube 1,000m Page views 56.9% Reach Top 5 websites (% Reach) 25.8% Wikipedia 1,200m Page views 21.7% Reach V ninemsn Y Yahoo! 28.7% Blogspot 61m Page views 13.4% Reach 3E Live.com 47% Twitter 60m Page views 11.4% Reach 56.9% 69.5% YouTube Facebook Social media Mainstream media Facebook ABC Wikipedia Sydney Morning Herald YouTube news.com.au Blogspot ninemsn Twitter 60m 61m 1,000m 1,200m 130m 88m 66m 66m 49m Herald Sun 17,000m China Internet population China population - 1,339,724,852 35.6% 35.6% of Chinese use the Internet. Internet users - 477,000,000 Top 5 social networks MMMI MM Qzone 8,600m Page views 46.0% Reach Pengyou 2,100m Page views 17.8% Reach Top 5 websites (% Reach) 5 youKU K Youku 38.0% Renren 3,300m Page views 16.0% Reach sina Sina 46.4% Sina Weibo 1,300m Page views 9.0% Reach 3 50.1% ER M Taobao Kaixin001 1,200m Page views 4.7% Reach 67.6% 1 * Baidu 88.9% Social media Mainstream media Youku Xinhuanet Renren CNTV(CCTV) Tudou Huanqiu Sina Weibo China News 450m 400m People 1,300m 940m 590m 490m 2,500m 3,300m 3,600m Hongkong Internet population HongKong population - 7,097,000 68.7% 68.7% of Hongkong use the Internet. Internet users - 4,880,000 Top 5 social media channels MMMMMMM Facebook 5,300m Page views 77.1% Reach YouTube 650m Page views 63.4% Reach Top 5 websites (% Reach) 39.4% e Blogspot Blogspot 24m Page views 39.4% Reach 47.8% Live.com Wikipedia 54m Page views 38.9% Reach 63.4% O YouTube 77.1% Twitter 5.7m Page views 6.4% Reach Facebook 1O! Yahoo! 84.5% Social media Mainstream media Facebook On.co YouTube Next Media Wkipedia AA Stocks Blogspot TVB Twitter 5.7m 24m 54m Mingpao 650m 230m 190m 170m 120m 11m 5,300m India Internet population 8.2% India population - 1,210,200,000 8.2% of Indians use the Internet. Internet users - 100,000,000 Top 5 social media channels MMMMMI MMMI MM MM MM Facebook 15,000m Page views 51.8% Reach YouTube 1.200m Page views 38.7% Reach Top 5 websites (% Reach) 24% Blogspot 170m Page views 29.1% Reach orkut Orkut IN e Blogspot 29.1% Orkut IN 1200m Page views 24% Reach 38.7% YouTube Orkut.com 110m Page views 21.4% Reach 51.6% 51.8% Yahoo! T Facebook Social media Mainstream media Facebook IndiaTimes YouTube ESPN Cricinfo Orkut IN NDTV Blogspot CNet 170m 210m 66m 42m 28m 16m ESPN Star 1,200m 1,200m 15,000m Indonesia Internet population Indonesia population - 238,600,000 16.5% of Indonesia use the Internet. Internet users - 39,600,000 Top 5 social media channels MMMMMM MMMMI Facebook 6,000m Page views 69.6% Reach Blogspot 190m Page views 43% Reach Top 5 websites (% Reach) 5 4 4shared WordPress 68m Page views 29% Reach 4 W WordPress 29% MM Twitter 120m Page views 13.6% Reach B Blogspot 43% Ziddu 21m Page views Y! Yahoo! 52.1% 7% Reach 69.6% Facebook Social media Mainstream media Facebook KOMPAS Blogspot VIVAnews Twitter Detiknews WordPress Lintas Berita 68m 120m 190m 81m 59m 38m 5.1m 6,000m Japan Internet population Japan population - 126,288,419 78.4% 78.4% of Japanese use the Internet. Internet users - 99,100,000 Top 5 social media channels MMmmmi FC2 3,300m Page views 50,5% Reach YouTube Top 5 websites (% Reach) 5,590m Page views 46.9% Reach 5 ® Rakuten 42.3% Wikipedia 780m Page views 46.3% Reach 46.3% 46.9% 50.5% Wikipedia MMM MM Ameblo 1,500m Page views 38.2% Reach 3 p YouTube Seesaa 210m Page views 29.2% Reach A FC2 81.3% Y! Yahoo! JP Social media Mainstream media YouTube Yomiuri FC2 NHK Ameblo Asahi Wikipedia Mainichi 780m 310m 250m 230m 120m 90m iZa 1,500m 3,300m 5,590m S.Korea Internet population S.Korea population - 48,508,972 81.2% 81.2% of S.Korean use the Internet. Internet users - 39,400,000 Top 5 social media channels MMMI MM Cyworld 1,600m Page views 39.4% Reach Blog.me 130m Page views 24.5% Reach Top 5 websites (% Reach) 5 O! Yahoo! 39 3% YouTube 310m Page views 16.5% Reach 4 O Cyworld 39.4% Twitter 56m Page views 8.4% Reach 3 NATE Nate 42.5% Wikipedia 23m Page views 6.3% Reach 68.7% Ddm Daum 84% Naver Social media Mainstream media Cyworld Chosun YouTube Joinsmsn Blog.me KBS Twitten Donga 56m 130m 190m 170m 170m 120m 38m Edaily 310m 1,600m Malaysia Internet population Malaysia population - 26,160,256 64.7% 64.7% of Malaysian use the Internet. Internet users - 16,900,000 Top 5 social media channels MMMMMMMI Facebook 14,000m Page views 75.5% Reach Blogspot 1700m Page views 42.4% Reach Top 5 websites (% Reach) 5 V MSN 19.7% WordPress 15m Page views 16.1% Reach 4 Live.com 21.8% Twitter 26m Page views 7.6% Reach 42.4% 56.5% e Blogspot Metacafe 5.1m Page views Y! Yahoo! 5.6% Reach 75.5% Facebook Social media Mainstream media Facebook Malaysiakini Blogspot The Star Online Twitten ChinaPress WordPress The Malaysian Insider 15m 26m 170m 50m 34m 13m 12m 6.1m BBC 14,000m Philippines Internet population Philippines population - 97,976,603 30.3% of Philippine use the Internet. Internet users - 29,700,000 Top 5 social media channels MMMMMMMMMI Facebook 15,000m Page views 91.5% Reach Blogspot 50m Page views 31.9% Reach Top 5 websites (% Reach) 20.1% 4 bing Bing 22.1% 5 sulit sulit Twitter 56m Page views 16.3% Reach Flickr 9.9m Page views 7.7% Reach 3 e Blogspot 31.9% Linkedin 6.2m Page views 4% Reach 82.8% 91.5% Y Yahoo! Facebook Social media Mainstream media Facebook Inquirer.net Twitter PhiSTAR.com Blogspot CNet Flickr GMA News Online 9.9m 50m 56m 12m 12m 7.4m 6.7m 6.2m ABS-CBN News 15,000m (:: Singapore Internet population Singapore population - 4,657,542 78.5% 78.5% of Singapore use the Internet. Internet users - 3,660,000 Top 5 social media channels MMMMmmmmi MMMM MM Facebook 3,100m Page views 82.2% Reach Blogspot 38m Page views 46.2% Reach Top 5 websites (% Reach) 5 e Blogspot 46.2% 50.7% WordPress 8.3m Page views 21.2% Reach V Xinmsn Twitter 24m Page views 17.7% Reach 3E Live.com 50.9% Linkedin 13m Page views 11.2% Reach 74.4% 82.2% Y Yahoo! Facebook Social media Mainstream media Facebook Channelnewsasia Blogspot AsiaOne Twitter Straits Times Linkedin BBC 13m 24m 38m 16m 13m 9.1m 7.4m 3.8m CNET News 3,100m Thailand Internet population Thailand population - 67,089,500 26.1% of Thai use the Internet. Internet users - 17,500,000 Top 5 social media channels MMMMMMMI Facebook 15,000m Page views 75.8% Reach Blogspot 89m Page views 38.7% Reach Top 5 websites (% Reach) 5| 38.8% HIS 2,300m Page views 38.4% Reach Mthai KOOR Kapook 46.4% MMMI Ruammid 45m Page views 35.4% Reach 3 S! Sanook 46.5% Wikipedia 25m Page views 21.6% Reach 62.6% Live.com 75.8% Facebook Social media Mainstream media Facebook Sanook Hi5 Manager Online Twitter Thairath Ruammid Matichon 45m 51m 2,300m 440m 50m 28m 11m 2.8m ryt9 15.000m Taiwan Internet population Taiwan population - 23,170,231 69.4% 69.4% of Taiwanese use the Internet. Internet users - 16,100,000 Top 5 social media channels MMMMMMMI Facebook 14,000m Page views 76.5% Reach Wretch 3.300m Page views 63.7% Reach Top 5 websites (% Reach) 47.1% MMMMM 5 8 Pixnet YouTube 960m Page views 57.2% Reach pE YouTube 57.9% 63.7% 76.5% Pixnet 130m Page views 47.1% Reach CEIA Wretch 2 으 MM Wikipedia 72m Page views 26.3% Reach Facebook 1O! Yahoo! 92.2% Social media Mainstream media Facebook UND Wretch Nextmedia YouTube Nextmedia TW Pixnel China Times 130m 960m 130m 67m 66m 61m 55m NOWnews 3.300m 14,000m Vietnam Internet population 31.5% Vietnam population - 89,571,130 31.5% of Vietnamese use the Internet. Internet users - 28,300,000 Top 5 social media channels MMMMMMI MM Zing 1,700m Page views 63.8% Reach Nhaccuatul 280m Page views 29.3% Reach Top 5 websites (% Reach) 29.3% Clip 97m Page views 15.2% Reach 5O Nhaccuatui 4 E VnExpress 31.8% Blogspot 26m Page views 15.1% Reach 3 02, 24H 35.6% Twitten 3.9m Page views 52.3% 1.9% Reach Yahoo! Zing zing 63.8% Social media Mainstream media Zing 24h Clip VnExpress Blogspot Dan Tri Twitter Bao Moi 3.9m 26m 97m 46m 38m Viet Bao 500m 340m 610m 1,700m