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Artists Social Media Buzz @ SXSW 2013

musicmetric presents SXSW INFOGRAPHIC: FANS, PLAYS, TORRENTS AND POPULARITY 2013 AGGREGATE DATA FOR ALL SXSW ARTISTS PLAYING IN 2013 Based on 1,547 artists performing at SXSW in 2013 2013 1,547 ARTISTS 367,072,417 8,955,774,999 FANS PLAYS FASTEST GROWING ARTISTS FOR 2013 LAURA MVULA MICHAEL KIWANUKA BAAUER LIANNE LA HAVAS BASTILLE 10 NICK CAVE & YEAH YEAH YEAHS MACKLEMORE RYAN LEWIS T.I. THE BAD SEEDS ARTIST FAN LOCATIONS & TORRENT ACTIVITY Based on social network fan location and torrent p2p network download location for artists performing at SXSW 2013. TORRENTS FANS 17% 27% TORRENTS FANS FANS 4% 5% 71% 57% TORRENTS EUROPE ASIA NORTH AMERICA FANS 2% 1% TORRENTS TORRENTS AFRICA FANS 2% 5% OCEANIA TORRENTS FANS 3% 4% SOUTH AMERICA SOCIAL NETWORK BREAKDOWN FOR 2013 the Os O MYSPACE 8 YOUTUBE O LAST.FM E FACEBOOK O TWITTER OSOUNDCLOUD Relative proportions for number of fans of artists performing at SXSW 2013 on each major social network. BIGGEST GROWTH SINCE PERFORMING AT SXSW IN 2012 OTHER ARTISTS 3,040,402 Jovanotti +1.1m Lecrae +539k Talib Kweli +404k Breathe Carolina +360k *1 KENDRICK LAMAR NEW FANS 2.5m 526,709 2012 Based on absolute, percentage and growth rate increase for artists who performed at SXSW 2012. Highest combined increase in fan activity. 2013 BIGGEST IMPACT IN NEW FANS PER DAY DURING SXSW 2012 30% AVERAGE INCREASE CEREMONY THE MEN 160% INCREASE 233% INCREASE MYSTIKAL 147% INCREASE SXSW 2012 03/03/2012 23/03/2012 Percentage increase in new fans per day over the two week period after SXSW compared to the two week period before SXSW. FAN DEMOGRAPHICS ONLINE REVIEW SENTIMENT <18 Very Negative Very Positive 18 - 24 Negative COVERAGE IN 2012 25 - 35 51% 36 - 49 50 - 64 65+ Positive 49% MOST MENTIONED IN 2013 MY EDUCATION SNOOP DOGG RUSTIE GIANT SAND JUSTIN TIMBERLAKE THEY MIGHT BE GIANTS CLOUD NOTHINGS KENDRICK LAMAR ALT-J VAMPIRE WEEKEND musicmetric Values accurate at the time of publication February 2013. This work by Musicmetric is licensed under a Creative Commons Attribution-NoDerivs 3.0 License, Artist photos from last,im

Artists Social Media Buzz @ SXSW 2013

shared by musicmetric on Mar 12
Musicmetric looks at the social media buzz surround rising artists at SXSW 2013





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