Transcript

The Anatomy of a Social Media Command Center

THE of a ΑΝΑΤΟΜΥ SOCIAL MEDIA COMMAND ill CENTER aluldnha ---- - - - - AN OVERVIEW In recent months, many major brands have developed what they are calling “Social Media Command Centers." These centers are state of the art listening hubs that allow brands to monitor their presence on major social platforms and be ultra-responsive to conversations happening about their company. However, with all their glamor, are these command centers really capable of delivering results, or are they just for show? Lets take a look at 3 of the most noteworthy examples and then see how you can create a command center of your own. 1. OREGON QUACKCAVE OREGON #GODUCKS #GODUCKS @GODUCKS Located in Oregon's Autzen Stadium, the QuackCave allows select Oregon students to monitor fan conversations and distribute digital content through networks like Twitter, Facebook, YouTube, and Pinterest. They'll also monitor fan conversation with a social dashboarding tool like Hootsuite or Radian6. Oh, and don't forget a live feed of the game! Employees Needed Amount of Data Collected Standout Feature il Two iPads are used as remotes for switching screens and scanning the multitude of Estimated Cost Level of Customization incoming information. 2. GATORADE MISSION CONTROL G REACH EVERYTHING TO NAKING IT TOTHE MFL ISKT MAKING IT IN THE MFL PROVE Located in the middle of the marketing department in their Chicago headquarters, Gatorade's “Mission Control" is a stylish war room for all things social. Custom visualization tools allow staff to monitor the entire sports ecosystem, not just mentions of Gatorade, to engage in conversations about athletes, teams, and anything related to the brand. Standout Feature Employees Needed Amount of Data Collected Custom visualizations ill created by the agency STRUCK, Undercurrent, and Radian6 are Estimated Cost Level of Customization absolutely dazzling. 3. RED CROSS COMMAND CENTER alulm. --- --- - American Red Cross The Red Cross believes social media will play an increasing role in disaster response and their new command center, powered by Dell, is how they plan to realize that future. Its command center monitors social networks for real-time information that can inform and guide relief efforts and allows staff to communicated directly with those in need. Standout Feature Employees Needed Amount of Data Collected With 8 screens, plus ll laptops, employees have the ability to see a Estimated Cost Level of Customization tremendous amount of information at a glance. 4. SOCIAL MEDIA MANAGER HQ IS Porale Cullure ONLY YOUR CULTURE IS YOUR STANABI IT'S NOT COMPETITIVE thashtags COMPLETELY CONTROL IREPRENEUR IT'S NOT GOOD ENOUGH. Technology has put the same technology wielded by global brands in the hands of the average social media manager. Hootsuite and Tweetdeck allow you to track the social conversations you care about, hashtags.org and tweetchat can keep you engaged with current trends, and platforms like WordPress allow you to engage with your audience. Employees Needed Amount of Data Collected Standout Feature ill With almost all services free or easily affordable, this custom setup delivers the most bang Estimated Cost Level of Customization for the marketing buck. SOURCES: Being Your Brand http://mashable.com/2012/08/08/oregon-ducks-social-command-center/ http://www.psfk.com/2010/06/gatorades-social-media-command-center.html http://www.fastcoexist.com/1679467/red-cross-social-media-monitoring-center- tracking-tweets-to-save-tornado-victims Branding and Strategy for Business and Life MISSION CONTROL ШI Il

The Anatomy of a Social Media Command Center

shared by MattWesson on Nov 07
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In the recent months, many major brands have developed what they are calling “Social Media Command Centers.” These centers are state-of-the-art listening hubs that allow brands to monitor their pr...

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