The Anatomy of a Fan

The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H The ANATOMY f a FAN Fans. You have some.….you want more. Let's take a look at what happens when fans engage with your brand on three different levels, how those interactions drive engagement, and how to increase the quality of the fans you already have. LIKE - on – BRAND WEBSITE LIGHT ENGAGEMENT FAN LIKES CONTENT ON BRAND WEBSITE LIKE POSTS ON FAN'S NEWS FEED FAN'S FRIENDS SEE LIKE IN NEWS FEED LIKE (SOCIAL PLUGIN) ON BRAND WEBSITE FAN FAN'S WALL FRIEND'S NEWS FEED LIKE - on – FACEBOOK FAN PAGE MODERATE ENGAGEMENT FAN LIKES BRAND'S FACEBOOK FAN PAGE BRAND UPDATES DISPLAY IN FAN'S NEWS FEED FAN'S FRIENDS SE LIKE IN NEWS FEED FAN LIKE FACEBOOK FAN'S NEWS FEED FRIEND'S NEWS FEED BRAND PAGE BRAND CAN SEND DIRECT FACEBOOK MESSAGES TO ALL FACEBOOK CONNECT WHO LIKE BRAND'S FAN PAGE and FACEBOOK APPS HEAVY ENGAGEMENT USER LOGS IN WITH FACEBOOK PROFILE AND BRAND CAN ACCESS BASIC INFORMATION BRAND UPDATES DISPLAY IN FAN'S NEWS FEED (WITH PERMISSION) (WITH PERMISSION) FAN'S FRIENDS SEE BRAND ACTIVITY IN NEWS FEED FAN'S PROFILE BRAND WEBSITE LOGIN FAN'S WALL FRIEND'S NEWS FEED WITH FACEBOOK CONNECT BRAND CAN SEND { EMAIL TO FAN The more permissions being requested, the less likely users will grant them. Only request permissions you absolutely need. (WITH PERMISSION) The FAN ENGAGEMENT SPECTRUM { FAN ENGAGEMENT SPECTRUM } To increase interaction with the fan, utilize different types of by MOONTOAST content to drive conversations that deepen the relationship with the community and drive potential fans to superfans. Introducing commerce as part of your overall social media strategy is a fantastic way to reward fans and create buzz about your brand. Read more about the fan engagement spectrum at: moontoast.com/blog/the-facebook-fan-engagement-spectrum SUPER FAN This Fan has given you basic data permissions, has purchased from you and has led to another Fan buying from you. PURCHASING FAN This Fan has given you basic data permissions, and has purchased from you. BRAND ADVOCATE FAN This Fan has spread the word about you and grown your likes, FB connect users or app users ENGAGED FAN This is a Fan who "likes" your brand POTENTIAL FAN This is a friend of a Fan of yours HOW the - DATA MOVES HOW DATA MOVES THROUGH LIKES & FACEBOOK CONNECT / APPS FACEBOOK LIKE LIKE BRAND CONNECT and - an - BRAND WEBSITE on FACEBOOK PAGE FACEBOOK APPS Like Posts on Fan's News Feed Fan's Friend's See Activity in News Feed Brand Updates Display in Fan's News Feed Can Be Used as Barrier to Entry Brand Can Access Fan's Profile Brand Can Send Email Directly to Fan - Remember - EDGE RANK When you view your wall in Facebook, the default view shows you "Top News". This is not necessarily a live stream of updates from your friends. What "Top News" displays is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So the question for anyone who wants to appear in as many Top News feeds as possible is, “How do I get my posts placed in the top news feed?" And that, friends, is where EdgeRank comes in. What "Top News" displays is the result of the EdgeRank algorithm. AFFINITY (u,) WEIGHT (w.) TIME DECAY (d.) If you spend more time talking with certain friends on Facebook by posting to their wall, your affinity with those friends will be stronger. Weight is essentially the level of interaction a Over time a post's relevance decays, thus making it less important and pushing it down the feed. piece of content gets. (for example likes and comments). Designed by Learn More at moontoast.com MOONTOAST Follow us on twitter: @moontoast & youtube.com/moontoasttv MONETIZING SOCIAL LIGHT MODERA TE HEAVY HEAVY AAV3H