Click me

The Anatomy of Content Marketing: the heart of online success

THE ANATOMY OF CONTENT MARKETING "Fundamentally, it's not just about content. It's about identity, relationships and content." The heart of online success - Amit Singhal, Google Fellow THOUGHT LEADERSHIP WORD OF MOUTH Blogs Infographics The primary factor behind up to 50% of buying decisions Podcasts Whitepapers eBooks Guides Case Studies Interesting content is a top 3 reason people follow brands on social media INCREASED VISIBILITY Blogs on company sites result in 55% more visitors 55% 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow 97% Companies with blogs get 97% more inbound links than others in 37% 37% of marketers say blogs are the most valuable content type for marketing 8+ Quality content at the heart of an integrated, targeted approach to marketing WIDER REACH Blogs give sites IMPROVES £ 434% 97% more indexed pages and more indexed links More pages + more links = bigger slice of the online pie Compelling content drives successful social media campaigns - cited by 3 in 4 marketers as a factor in closing sales 67% of Twitter users are more likely 67% to buy from brands they follow DOES THE MARKETING LEGWORK FOR YOU 63 % Blogs are 63% more likely to influence purchase decisions than magazines Social media content boosts sales: 61% of companies find customers via LinkedIn, 67% via Facebook & 53% via Twitter SOLID FOOTING 70 % 70% of consumers prefer getting to know a company via articles rather than ads in 63% of companies said posting content on social media has increased 60 % 60% of consumers feel more positive about a company after reading custom content on its site 63% marketing effectiveness I marketers-benchmark-report-2011/ I new way to measure word-of-mouth marketing 2567 I follow-brands/view=socialstudies I 2011 1018Twitter. jsp 2011 0912lacebookfans.jsp content/uploads/2011/10/Webmarketing123 Digital-Marketing-F I Content+ ng-Report 2011.pdf I http://www.socisittp://www.weSo tzMarketinoReport2011.pdf

The Anatomy of Content Marketing: the heart of online success

shared by Taniagraphics on Feb 27
Content marketing is a way of creating and sharing content to promote ideas, engage targeted audiences and encourage them to take action. It's an integrated approach to marketing, with quality content...


Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size