The Anatomy of Content Marketing: the heart of online success

THE ANATOMY OF CONTENT MARKETING "Fundamentally, it's not just about content. It's about identity, relationships and content." The heart of online success - Amit Singhal, Google Fellow THOUGHT LEADERSHIP WORD OF MOUTH Blogs Infographics The primary factor behind up to 50% of buying decisions Podcasts Whitepapers eBooks Guides Case Studies Interesting content is a top 3 reason people follow brands on social media INCREASED VISIBILITY Blogs on company sites result in 55% more visitors 55% 6 in 10 Twitter or Facebook users are more likely to recommend a brand they follow 97% Companies with blogs get 97% more inbound links than others in 37% 37% of marketers say blogs are the most valuable content type for marketing 8+ Quality content at the heart of an integrated, targeted approach to marketing WIDER REACH Blogs give sites IMPROVES £ 434% 97% more indexed pages and more indexed links More pages + more links = bigger slice of the online pie Compelling content drives successful social media campaigns - cited by 3 in 4 marketers as a factor in closing sales 67% of Twitter users are more likely 67% to buy from brands they follow DOES THE MARKETING LEGWORK FOR YOU 63 % Blogs are 63% more likely to influence purchase decisions than magazines Social media content boosts sales: 61% of companies find customers via LinkedIn, 67% via Facebook & 53% via Twitter SOLID FOOTING 70 % 70% of consumers prefer getting to know a company via articles rather than ads in 63% of companies said posting content on social media has increased 60 % 60% of consumers feel more positive about a company after reading custom content on its site 63% marketing effectiveness http://searchengineland.com/two-weeks-in-google-search-plus-your-world-109527 I http://b2b.zifdavis.com/research/focus-survey-results- marketers-benchmark-report-2011/ I http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Show-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx http://www.mckinseyquarterly.com/A new way to measure word-of-mouth marketing 2567 I http://blog.getsatisfaction.com/2011/06/29/what-makes-people- follow-brands/view=socialstudies I http://www.constantoontact.com/about-constant-contact/press/press 2011 1018Twitter. jsp http://www.constantcontact.com/about-constant-contact/press/press 2011 0912lacebookfans.jsp content/uploads/2011/10/Webmarketing123 Digital-Marketing-F http://www.slideshare.net/HubSpot/marketing-charts-graphsdataapri2010slideshare I http://www.sfgate.com/cgi-birvarticle.cgi?f=/g/a/2011/01/11/prweb8057896.DTL http://www.customcontentoouncil.com/news/roper-finds-majority-consumers-value-custom-media Content+ contentplus.co.uk 123.com/wordpress/wp- ng-Report 2011.pdf I http://www.socisittp://www.weSo tzMarketinoReport2011.pdf