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Anatomy and behaviours of the successful community manager of the future

Anatomy And Behaviors of The Successful Community Manager of The Future Social media is evolving rapidly, its goalposts are shifting on a month-by-month basis. In order to stay ahead of the curve, the successful community manager of the future must exhibit the following key characteristics: THE ADVOCATE The savvy community manager knows that social media engagement isn't about trying to directly influence people. It's actually about encouraging customers to influence one another. Here's a useful analogy: BE A GREAT PARTY HOST WHO... Everyone ends up feeling connected; sharing, talking and most importantly, having Knows who Steers the Doesn't everyone is talking to conversation dominate it a great time. They then tell everyone else about your 'party' afterwards. The most exciting thing about social media – and its biggest challenge? The party never ends. Think about the major e-commerce sites and how they reward prolific reviewers, empowering some to become official spokespeople and, in the process, legitimising their social media channels in the eyes of their customers. A HOST WITH THE MOST GUESTS? THE VISUALISER billion 12% %24 Facebook posts with photos... is what Yahoo! paid for image-powered boost in website traffic when infographics are deployed. B3] get more 'Likes. 1) Tumblr in 2013. (2) It all adds up to one thing - the community manager of the future needs to get visual. THINK Infographics and Video for awareness articles. Slideshares and Uberflips for more rich, in-depth postings. Instagrams and Vines for bite-sized content. THE SMARTPHONE OPERATOR More and more consumers are accessing social media via their smartphones. So the savvy community manager must: THINK MOBILE creating rich content, optimised for whatever size screen it appears on. THE ADAPTER The social media world is in Community managers can adapt quickly with this attitude - making the right content deployment calls while embracing new channels, platforms and styles of storytelling. a state of constant flux. The smart community manager knows not to stick to hard and fast rules, but to keep an ever-vigil eye on existing and emerging Most importantly, the community manager will ensure their team is constantly creating a pool of content, so the manager has resources to call on for any eventuality or market shift. social media channels - ready to embrace fresh opportunities. The modern community manager doesn't think... Instead, they think... Entertainment, Sell, sales, help, value, cold call, in- engagement, shareable, your-face... interactive. ... when reaching out to consumers or prospects. THE TREND SPOTTER To be able to engage with consumers, the community manager must know what the customer of the future wants. In 2015, shoppers will.! always be connected. ... demand immediacy and ... have opinions ... want and want to share authenticity from them immediately. their brands. transparency. THE PRAGMATIST The savvy community manager understands that in a constantly evolving social media world, you need software tools in place to enable the organisation, collaboration and deployment of your ever-changing strategies, tactics and content. A hub to house all your social media channel plans. in REMEMBER: 01 02 03 04 05 Be open to Engage Embrace Deploy Learn who changes and evolution with customers mobile - or be visual-driven your customers left behind. are; study and reevaluate but don't content within the social dominate to engage media world. them. consumer your marketing interest. personas regularly. BENCHMARK YOUR #TheSociallnfluencer SOCIAL MEDIA MARKETING WITH OUR SOCIAL CHAMPIONS! INFLUENCE Register for our Google Hangout [1] 7 Powerful Facebook Statistics You Should Know About, Fast Company [2] Yahoo to buy Tumblr for $1.1bn, BBC News [3] Growth Hacking with infographics, Piktochart [4] Brands, Meet Your Customer Of 2015, Mediabistro - All Twitter Copyright © 2014, Oracle and/or its affiliates. All rights reserved. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. 070714. ORACLE

Anatomy and behaviours of the successful community manager of the future

shared by biancapauna on Sep 03
Uncover what character traits you need as a community manager to stay at the top of your game in 2014 and beyond.


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