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Ad Targeting Options across Social Networks

TARGETING ADS ON SOCIAL NETWORKS Options aplenty, but no two are alike GENDER OTHERS CUSTOM AUDIENCE AGE Total Addressable Audience (MAU) FACEBOOK 1.19 Billion TWITTER 232 Million LINKEDIN 259 Million YOUTUBE 1 Billion FOURSQUARE 10.4 Million LOCATION JOB TITLE EDUCATION COMPANY > Identifies target users by Pages liked & Apps used. Offers additional > Keywords mined from users' entire timeline, not just their own tweets INTERESTS AGE KEYWORDS suggestions based on interests of these users to broaden the net > Offers over 350 pre- populated interest categories > Keywords from user profiles & career summaries > Based on both skills (HTML, Project Manage- ment etc) & group membership > Targeting based on birthdays, in addition to age & age range > Category-specific keywords (Pizza, Mexican food etc.) CUSTOM AUDIENCE > Automatically identifies interests based on past viewing behaviour LOCATION > Can build custom audiences with email addresses, phone numbers & Facebook user IDs > Uses check-ins at similar places & search terms to identify interests > Target users similar to your followers or users similar to those that > Identifies "Local" users based on check-in history follow any other account > Create tailored audiences with email addresses from your CRM or a set of Twitter Ids OTHERS EDUCATION COMPANY > Provides audience estimates after having specified targeting > Targeting based on field of study or even graduation year parameters > By company name, industry & company size > Displays ads across the Audience Network, a collection of partner web sites that display LinkedIn Ads > Allows targeting based on actual videos & not just users Credii is a new age platform helping businesses discover, shortlist & buy the right software & services for their needs. Sign up now at for instant access to a range of interactive software selection apps. Brought to you by !credi Designed by Kushang Dholakia LANGUAGE DEVICE KEYWORDS INTERESTS

Ad Targeting Options across Social Networks

shared by Credii on Mar 06
This infographic summarizes how popular social networks stack up in terms of targeting options they provide to marketer and advertisers.


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