The 9 Most Powerful Blog Promotion Tactics From Top Marketing Experts

O MOST POWERFUL BLOG PROMOTION TACTICS S ReferralCandy PRESENTS FROM TOP MARKETING EXPERTS BEFORE EVERYTHING6 ELSE, YOUR BLOG'S GOTTA KOCK BE HELPFUL Most bloggers and content marketers need to make their content helpful to their community and not just type something to put it up there Ask the question, "Is this helpful? If the answer is no, start over. HELPFUL CONTENT CHRIS BROGAN CEO & PRESIDENT, HUMAN BUSINESS WORKS BE UNIQUE TELL STORIES (CONTENT Figure out whats your value proposition. Help people understand why they should pay attention to you and buy your products. rd have my guests tell a story. A real story of a failure, the lessons they learnt. A real story of their "aha' moment, and lessons they learnt from that "aha moment. And we just connect with stories. They're very powerful. PETER SANDEEN ONLINE CONVERSION SPECIALIST, PETERSANDEEN.COM JOHN LEE DUMAS FOUNDER, ENTREPRENEURONFIRE RESPOND QUICKLY TO TRENDS QUOTE EXPERTS MOBILE SEARCH MARKETING SOCIAL What I like to do is write an original article and gather expert opinions to supplement some of my arguments. It's easier to get bloggers and journalists to write or share information containing an Interesting new angle on something that was already at the top of their mind. GREGORY CIOTTI LARRY KIM FOUNDER & CTO, WORDSTREAM CUSTOMER CHAMPION, HELP SCOUT DON'T LET YOUR EFFORT GO TO WASTE, MAKE SURE IT'S SEARCHABLE DO PROPER KEYWORD RESEARCH RANKIN TRAFFIC Writing awesome content is nice, but not doing proper keyword research upfront is probably the most common mistake I se PTIMIZATION TERM EYORD REFERRALS EESEARCH SEARCH JOOST DE VALK FOUNDER & CEO, YOAST A PICTURE PAINTS A THOUSAND WORDS, 3 WE'RE ALL VISUAL CREATURES CREATE ORIGINAL IMAGES MAKE IMAGES MORE EFFECTIVE WITH TEXT OVERLAY STOCK PHOTO THIS IMAGE IS ALL ABOUT TEXT OVERLAY Far too many blogs use stock photography because they won't take 20 minutes to create an original picture On Pinterest and on other social networks images are often seen in isolation and the viewer has to make an extra effort to read the text of that stands on its own, and isn't just a title image the pin description to understand it. A simple text overlay is an easy way to clarify the meaning of the image and can increase click throughs. DAVID LEONHARDT CHIEF SEO CONSULTANT AND WRITER, SEO-WRITER.COM CYNTHIA SANCHEZ FOUNDER, OH SO PINTERESTING USE IMAGES TO ATTRACT TRAFFIC INVEST IN YOUR CONTENT'S DESIGN 36PT 21 SEO TIPS TECHNIQUES YOU CAN USE TO MORE SEARCH TRAFFIC 24PT 12PT Images not only make your articles more pleasant to read, but they can also help drive a lot of traffic from Remember that most of the people that you reach out to are very busy That means they won't read every single word of your content. So the better your content looks the better response you'll get. Sites like Pinterest and Facebook BRIAN DEAN FOUNDER, BACKLINKO MITT RAY FOUNDER, SOCIAL MARKETING WRITING CREATE VISUAL CONTENT I think all bloggers can promote their content more effectively by creating engaging visuals that encourage interaction via sharing. liking, or clicking START AND GROW YOUR FOOD BLOG through to see the content. That could be in the form of awesome photographs or creatively graphics included in a post that allow for easy visual sharing. We've found that people can easily consume and will consistently respond to content that has strong visual anchors. designed LINDSAY OSTROM FOUNDER, PINCH OF YUM & FOOD BLOGGER PRO 4 RELATIONSHIP MATTERS BUILD REAL RELATIONSHIPS WITH PEOPLE FIRST Your post promotion efforts will be a lot more effective if you build relationships first before asking anyone to share your posts. Sayıng "Hey. I love your blog - iook at this great post I just wrotel" doesn't usually work well. The most effective thing is taking the time to build real relationships and not trying to 'network' your way to acquire as many links as possible. Real relationships tend to scale better and you get better results in the long term. ANA HOFFMAN FOUNDER, TRAFFIC GENERATION CAFE ERIC SIU CEO, SINGLE GRAIN BUILD A LOYAL AUDIENCE I'm talking about a dependable base of people who genuinely feel like they have some attachment to you or relationship with you, or who just really like your stuff. Encourage that group, feed them, nurture them. Make them special. CAN'T WAIT FOR YOUR NEXT BLOG POST! MARK TRAPHAGEN SENIOR DIRECTOR OF ONLINE MARKETING, STONE TEMPLE CONSULTING SHARE OTHER'S CONTENT HOW TO GET A HEALTHIER BODY IN 7 DAYSI THINK BETTER WITH THESE LIFEHACKS 8 TIPS TO HELP YOU WORK FASTER The Internet is a relationship economy. You have to give to get. This is definitely a long game, but the payoff is tremendous. Your followers will appreciate the extra help and the content creators will be pleased to get extra attention, so it's a win all around, and then everybodys more likely to check out your next piece of content. CAROL LYNN RIVERA FOUNDER, WEB SEARCH SOCIAL SOPHIE IZARD FOUNDER, BE A FREELANCE BLOGGER USE SOCIAL MEDIA TO NETWORK AND ENGAGE - NOT SPAM BE HUMAN ON SOCIAL MEDIA HELLO EGREENMAN! New blog posts should be shared with the intent of actually sharing and starting discussions, rather than the expectation that just because you posted a link that means I have to click on it. Google+ is a great place to see this in action. Mention relevant people and ask them to get involved in the conversation Make sure to hang around to interact with those who do respond. TOM EWER FOUNDER, LEAVING WORK BEHIND MIKE ALLTON FOUNDER, THE SOCIAL MEDIA HAT SI KNOW YOUR TARGET AUDIENCE REALLY, REALLY UNDERSTAND YOUR AUDIENCE WANTS TO AMPLIFY CONSIDERING TO WORD-OF-MOUTH GET A REFERRAL BUT NOT SURE WHERE TO BEGIN PROGRAM FOR HER ONLINE STORE NEEDS HELP WITH WEBSITE DESIGNI NEEDS HELP WITH CONTENT MARKETING WANTS TO UNDERSTAND EMAIL MARKETING BETTER Understand your target audience's most difficult problem and provide critical information to solve their problem. This will help them and solidifles your position as someone who provides incredible value Revisit your customer profile and see if the assumptions you made when you first created it still apply Keep track of how these things change so The process is simple You create personas to describe a group / sub-group of your target audience so you would have an idea of their interests and needs in your you can invest your time and resources into only promotional tactics that will work for them. industry CAROL AMATO ONLINE ENTREPRENEUR. CAROLAMATO.COM MEGAN DOUGHERTY EDUCATION LEAD, FIREPOLE MARKETING VENCHITO TAMPON FOUNDER, DIGITAL PHILIPPINES MATCH YOUR CONTENT TO THE NEEDS OF YOUR TARGETED AUDIENCE RELEVANT AUDIENCE RELEVANT CONTENT Successfully promoting content is a lot easier when you're promoting awesome - and targeted - content. Begin by surveying your audience Ask them what is important to them. What do they need help with? What keeps them up at night? RAE HOFFMAN CEO, PUSHFIRE MELONIE DODARO FOUNDER & CEO, TOP DOG SOCIAL MEDIA GET PERSONAL BY EMAIL EMAIL PEOPLE THAT YOU MENTIONED COLLECT LEADS HELLO HOWDY This sometimes works better than just tweeting it at them because it' more personal and others can't see that you've emailed them. The more people on your email list who you can notify when you create a new post, the more traction that post will get. The most effective way to convert traffic into subscribers is through the use of a Lead Magnet. The Lead Magnet is an irresistible bribe that gives a specific chunk of value to a prospect in exchange for their email address. DAN NORRIS CO-FOUNDER, WP CURVE RYAN DEISS CEO, DIGITAL MARKETER SEND BETTER EMAIL EMAIL PEOPLE ACCORDING TO CONTENT TOPIC AND INTEREST SEND NEW INCOMING EMAIL WOULD LOVE YOUR INPUT ON THIS ECOMMERCE PEEPS SEND CONTENT MARKETERS SEND EMAIL MARKETERS Write a better outreach email. Make it Content marketers should segment their email personal, create content that think list so they can broadcast email people who like the topic of the new content. The idea is to send you influencers in your space would genuinely be interested in. Try action-driving subject lines, like "VWould love email subscribers to the most relevant content possible You can tag subscribers based on interest, where they opt-in, lead source and what they buy for example This will help you identify sub-groups of your main emailing list. your input on this." ELISA GABBERT SEO MANAGER, WORDSTREAM JAMES SCHRAMKO FOUNDER, SUPER FAST BUSINESS PERFORM TARGETED DISTRIBUTION SHARE WITH THOSE WHO HAVE ALREADY SHARED SIMILAR CONTENT SEND YOUR CONTENT TO SPECIFIC TARGETS TARGET @MARKETER_MARK CURATED #SOCIALMEDIA WISDOM FROM TOP ENTERPRISE EXPERTS OW.LY/X2DZW VIA @AWESOMEMARKETINGBLOG @MARKETER_MARK HELLO MARK! WE WROTE A POST TO ANALYZE.. For our clients we make a list of Start with the low-hanging fruit - people who have already shared similar content from your competitiors. But it's very important to ensure the quality of your content matches or exceeds the content from your competitors. targets to share our content. Hopefully we can turn them into advocates. We created what we call a "client firehose: which gives us great insight into who similarly publishes the stuff we create, and others who have a general interest in content like ours. JASON ACIDRE CO-FOUNDER AND CEO, XIGHT INTERACTIVE BILL SEBALD FOUNDER, GREENLANE SEO REACH OUT TO INFLUENCERS Find key influencers on Twitter that would be If you run an outreach program to reach out to The way ViralContentBuzz works, it's one of the most particularly interested in your content. Then, reach out to them with a tweet and ask them to review your content. This works especially well if you mentioned or referenced that influencer key influencers in your industry to promote your content it's important to track this outreach. One unintrusive ways you put your content in front of eager social media influencers. And you don't even need to ask them to share your content because they exactly for that: They want to share your articles. there great tool for dolng this is Buzzstream. within your content. IAN CLEARY JAYSON DEMERS FOUNDER & CEO, AUDIENCE BLOOM ANN SMARTY FOUNDER, MYBLOGGUEST.COM CO-FOUNDER, VIRALCONTENTBUZZ FOUNDER, RAZOR SOCIAL PRIORITIZE PROMOTERS TAG/MENTION RELEVANT PEOPLE THE SECRET BEHIND ETHEBLOGGINGWIZ'S SUCCESS REVEALED First, choose the people you link out to wisely. If you have to choose between linking out to a blogger with an inferior resource but who is very active on a site like inbound.org or a subreddit, choose them over the blogger with a The next time you share one of your blog posts on social media try tagging any brands or people that you have mentioned within a status update or you could go as far as to actually ask them (nicely) If theyd help share your content - If you say awesome stuff about them, chances are they will be happy to help you. better resource but who's less active in promoting other people's content. RICHARD MARRIOT FOUNDER, CLAMBR.COM ADAM CONNELL FOUNDER, BLOGGING WIZARD ADD CONTEXT WHEN SHARING GET AS MUCH PERSONAL EXPOSURE AS POSSIBLE WILL BLOG FOR FOOD HEY MARK! HERE'S A LINK TO THAT IDEA YOU SAID YOU WERE LOOKING FOR!" Instead of dropping a link and leaving take the time to craft an introduction for the piece you are about to share. Also, every social network serves a specific purpose You cannot promote your content on Google+ the way you would on Facebook Get as much personal exposure as possible This can be done through many different ways, such as paid advertising. a guest post, interview or even with your own affiliate program. Of course the ultimate way is to get exposure for free. as that is where the real value is. CENDRINE MARROUAT FOUNDER, SOCIAL MEDIA SLANT ZAC JOHNSON FOUNDER, BLOGGINGTIPS.COM 8 MAXIMISE THE POTENTIAL OF SOCIAL MEDIA TAKE NOTE OF TIMING SHARE IN MORE PLACES AUDIENCE ACTIVE HOURS 10 27 5 35 54 in 8P Ideally. you want to time your content's publication and promotional efforts to coincide with your audience's schedule. Your content will be much more If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. Good content deserves to be shared with more people and the best way to do that is to share it in more places. successful if your audience finds it when they are most receptive to sharing, linking, etc. STEVE WEBB FOUNDER, WEB GNOMES JAMES CLEAR FOUNDER, JAMESCLEAR.COM RETWEET FOR VISIBILITY MULTIPLE TWEETS/ SHARES AT INTERVALS RETWEET TWEET #1 11:00AM 1:00PM TWEET #2 We all use social media to increase online 3:00PM TWEET #3 visibility but there are certalin tools that can magnify your efforts. Justretweet is a platform where it's members can easily share content to social media channels Most bloggers tweet the same piece of content multiple times. The reason being is that not all of your followers won't see your content so tweeting and sharing it multiple times helps increase your overall traffic. including Twitter, Facebook and Google Plus. Once added to these channels additional people are able to share it further magnifying your reach. BILL GASSETT REAL ESTATE AGENT. SELLMYHOMEINMETROWESTMA.COM NEIL PATEL FOUNDER, QUICKSPROUT CO-FOUNDER, CRAZYEGG & KISSMETRICS MILK OLDER CONTENT FOR THEIR WORTH USE PINTEREST SHARE Don't forget to promote older content, If it's valuable, evergreen content, there is nothing wrong with re-sharing it months later. You have new followers and subscribers who haven't seen it. And existing fans might have missed it or might even gain a new perspective from re-reading it. Pinterest is still widely underused for bloggers. Bloggers should have a Pinterest Business account and utilize the analytics on their pins. Rich pins are also a must for bloggers. JIMMIE LANLEY PEG FITZPATRICK SOCIAL STRATEGY HEAD, CANVA Co-OWNER, IHOMESCHOOL NETWORK MAKE IT HAPPEN! ONE STEP AT A TIME TAKE ACTION OK LET'S DO THIS! Every morning, before doing anything else, grab your list of tactics and strategies, look it over, and ask yourself this: whats the ONE thing can do today, right now, that can help me grów my readership? Then go do it. It's that simple JAMES CHARTRAND FOUNDER, MEN WITH PENS CRAFTED BY ReferralCandy SOURCE: http://www.smallbusinessideasblog.com/how-to-promote-your-blog