Transcript

71% More Likely to Purchase Based on Social Media Referrals

Why Everyone is Talking About Ecommerce Inbound Marketing How Word-of-Mouth, Customer Reviews Are Changing the Marketing World Inbound marketing is a vital technique for businesses to learn. Research continually shows that consumers are averse to traditional marketing techniques: in-your-face advertisements and relentless communications are a thing of the past. See why marketing must adapt to this new standard to stay successful. Outbound is Out... believe search engine banner 41% ads are a good source for product information 2/3 of Americans (or 200 Million) are on the FTC's Do Not Call list of consumers prefer internet advertisements as the best mute the TV, change the channel or skip ads 8% 86% source of product information 75% of people don't accept advertisements as truth ..So What's In? 63% of social media users feel consumer ratings are #1 62% consumer reviews 50% company's website Tell Me About It 90% of people believe brand Consumers discuss recommendations from friends 90 specific brands casually 90 times per week 70% believe consumer opinions this means people trust strangers over advertisements Products that have received 50+ higher than products that 50+ 65% reviews create greater returns have less than 5 reviews Search and Enjoy 61% of consumers use search engines to read about products before a purchase facebook 86% of online retailers in the U.S. own a Facebook fan page In June 2011, the 5 retailers with the biggest facebook presence were... 5. Burberry 6,813,723 Fans 4. Walmart 7,070,508 Fans 3 Victoria's Secret Pink 9,867,399 Fans 2. Adidas Originals 10,409,267 Fans 1. Victoria's Secret 14,327,023 Fans How Did Victoria's Secret Get So Many Fans? Facebook landing page connects to more social media; works with multiple devices Ability to purchase and send gift cards through Facebook page Other Tips From the Biggest Growers (1 direct attention to your 'Like' button 2 allow users to send customized video messages require becoming a fan to gain access to offers and discounts 58% of Facebook users expect exclusive offers, events and promotions when they become fans Getting Results When Levi's added the "Like" button Likelihood of purchase when referred by social media Total Fans of Facebook Pages 40X 213M Levi's increase in referral traffic 201M Giantnerd.com added the "Like" button, 71% 7% and within two weeks: more likely if referred likely if not referred Giantnerd® 100% increased revenue May 2011 June 2011 American Eagle added the "Like" button to every product on their site, and FB shoppers spent... When children's clothing retailer Tea Collection added the "Like" Every Eventbrite link shared on Facebook generates... button to its products... $2.52 in ticket sales 57% 10X Eventbrite more money tea increase in daily sales AMERICAN EAGLE OUTFITTERS $1.50 $2.50 $3.50 $3.50 $5.50 Shoedazzle shoppers who log in via FB are... Each Ticketmaster event post by customers on FB results in... $5.30 in direct ticket sales ticketmaster 50% shoedazzle more likely to buy 2+ times a month $1.50 $2.50 $3.50 $3.50 $5.50 SOURCES: http://searchengineland.com/by-the-numbers-how-facebook-says-likes-social-plugins-help-websites-76061 http://go.channeladvisor.com/rs/channeladvisor/images/us-wp-facebook-commerce-june-2011.pdf http://id.nielsen.com/site/documents/Nielsen TrustAdvertisingGlobalReport.July09.pdf Hubspot http://smallbiztrends.com/2011/10/3-stats-social-media-campaign.html http://www.guardian.co.uk/media/2010/aug/24/tv-advertising http://www.bazaarvoice.com/resources/stats DESIGNED BY KILLER INFOGRAPHICS

71% More Likely to Purchase Based on Social Media Referrals

shared by rmmojado on Jan 24
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Ecommerce companies that invest in inbound marketing will greatly increase their opportunity to grow online sales, lower COCA (cost of customer acquisition), and increase new customer retention.

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