7 Ways to Increase Traffic on Your Company Social Media Channels

su@hidigital 7 WAYS TO INCREASE TRAFFIC ON YOUR COMPANY SOCIAL MEDIA CHANNELS clever online Isolutions Are you unsure about the best way to manage your company's social media presence? Here are 7 simple tips to help you get more traffic. 01 POST REGULAR UPDATES It seems obvious, but no one Likes to see that a page they've landed on hasn't been updated since 2006! Updates can consist of news. pictures, status updates about your company. your people and your projects, industry news, local events or even jokes! Your audience and customers want regular updates and that's what will keep them coming back. Every post will help engage and connect with your audience and build a group of people who have your brand at top of mind. It's important to develop a specific and distinct company voice' that remains consistent across all posts and all channels. Do this by creating some basic style guidelines and sticking to them. Keep the language style the same with each of your posts and develop a clear and consistent company personality online. Have the same person posting on your social medla channels and ensure the same style of language appears consistently in your other marketing materials (such as your website, printed material and advertising). 02 DEVELOP A CONSISTENT STYLE COMMENT ON OTHERS' POSTS AND UPDATES 03 Everyone likes to be noticed. Interact with your audience by posting replies to their comments and status updates. Acknowledge good comments and always reply to negative remarks to show you're on top of it and not afraid! Show you have something valuable to offer by provided relevant information. For example, on Linkedin, show your expertise by offering advice and sharing articles you think others may find useful 'LIKE' OFTEN AND BE GENEROUS WITH YOUR PRAISE Everyone likes to be liked! If a colleague has updated their Linkedin profile with a new job or promotion, "Uke' their post 04 Acknowledgement by your peers is always appreciated and again, keeps you top of mind. and congratulate them! We live in a society that values reciprocity. Help those around you and the favour will be returned. If you see something on your feed that someone might find useful, send it off to them. If you see a great recipe that you know your friends would love, share the post. 05 HELP WHENEVER YOU CAN If you see a job advertised that a friend might be interested in, send it to them. If you know that one contact is looking for a service that another can provide, Introduce them. Be the hub in your community. CONNECT WITH Define your company's personality by connecting with pages and personalities that help determine how you Choose pages from your Industry, associations, local businesses, your city, arts and events, music and food, sports 06 RELEVANT PAGES AND clubs and sporting events as well as personal connections to build up your network. want to be seen. CONTACTS 07 If you want to engage online, you need to be visible. Ensure you check your privacy settings to make sure the information that you want made public is available. Talk about your company's achievements as much as you can - how else will your contacts know about your achievements? If you're a restaurant, add your menu to the photo album, if you're a recruiter, post every new available job that becomes available. Don't be shy. your Social media channels enable you to establish a greater footprint on the web, so use them! DON'TBE SHY There are many other ways to increase traffic to your social media channels, but these 7 points are a place to get started. Good luck! sd Brought to you by the Sushi Digital Team. To find out more, contact us on [email protected]