7 Secrets of Social Media Conversion

7 SECRETS OF SOCIAL MEDIA CONVERSION APPLYING CONVERSION CENTERED DESIGN STRATEGY TO THE SOCIAL MEDIA CONVERSION FUNNEL di p Prospects arrive via sources of inbound social media traffic in Traffic is driven to a landing page instead of a homepage for enhanced message match 1 1. Use a landing page 4. Make it easy to share Sending your social media traffic to a landing page Don't miss the opportunity for an influencer to share your improves the clarity of your message vs. a cluttered homepage. product or service. Use familiar social media widgets to enable your message to spread. TIP: Use a separate landing page for each traffic source. 5. The shortest form Only ask for an email address to maximize conversions. You'll get 2. Social message match the remaining info later in #7. Mirror the message and tone of your upstream ad to ensure the visitor feel 6. The safety net CTA СТА like they made a Provide a secondary method for those not ready to convert to stay in your social sphere of "good click". 3. Social proof 3 influence. Use testimonials and social media widgets to establish your authority via popularity and success indicators. 4 6. A socially relevant & optimized landing page produces higher conversions Leads (emails in this case) are fed into a social discovery tool 7 7. Social discovery Flowtown. Flowtown lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5. It also prioritizes your leads according to social influence to help you target the strongest prospects. Emails are turned into social profiles in f WITH GREATER PROFILE KNOWLEDGE COMES THE ABILITY TO PROVIDE MORE TARGETED AND PERSONALIZED MARKETING COMMUNICATION WITH YOUR NEW CUSTOMERS. Infographic by Oli Gardner - Unbounce.com - The Landing Page Platform unbounce TARGETED SOCIAL ONVERSION SOCIAL MEDIA TRAFFIC MORE RELEVANT MARKETING DISCOVERY CAMPAIGNS 7 SECRETS OF SOCIAL MEDIA CONVERSION APPLYING CONVERSION CENTERED DESIGN STRATEGY TO THE SOCIAL MEDIA CONVERSION FUNNEL di p Prospects arrive via sources of inbound social media traffic in Traffic is driven to a landing page instead of a homepage for enhanced message match 1 1. Use a landing page 4. Make it easy to share Sending your social media traffic to a landing page Don't miss the opportunity for an influencer to share your improves the clarity of your message vs. a cluttered homepage. product or service. Use familiar social media widgets to enable your message to spread. TIP: Use a separate landing page for each traffic source. 5. The shortest form Only ask for an email address to maximize conversions. You'll get 2. Social message match the remaining info later in #7. Mirror the message and tone of your upstream ad to ensure the visitor feel 6. The safety net CTA СТА like they made a Provide a secondary method for those not ready to convert to stay in your social sphere of "good click". 3. Social proof 3 influence. Use testimonials and social media widgets to establish your authority via popularity and success indicators. 4 6. A socially relevant & optimized landing page produces higher conversions Leads (emails in this case) are fed into a social discovery tool 7 7. Social discovery Flowtown. Flowtown lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5. It also prioritizes your leads according to social influence to help you target the strongest prospects. Emails are turned into social profiles in f WITH GREATER PROFILE KNOWLEDGE COMES THE ABILITY TO PROVIDE MORE TARGETED AND PERSONALIZED MARKETING COMMUNICATION WITH YOUR NEW CUSTOMERS. Infographic by Oli Gardner - Unbounce.com - The Landing Page Platform unbounce TARGETED SOCIAL ONVERSION SOCIAL MEDIA TRAFFIC MORE RELEVANT MARKETING DISCOVERY CAMPAIGNS 7 SECRETS OF SOCIAL MEDIA CONVERSION APPLYING CONVERSION CENTERED DESIGN STRATEGY TO THE SOCIAL MEDIA CONVERSION FUNNEL di p Prospects arrive via sources of inbound social media traffic in Traffic is driven to a landing page instead of a homepage for enhanced message match 1 1. Use a landing page 4. Make it easy to share Sending your social media traffic to a landing page Don't miss the opportunity for an influencer to share your improves the clarity of your message vs. a cluttered homepage. product or service. Use familiar social media widgets to enable your message to spread. TIP: Use a separate landing page for each traffic source. 5. The shortest form Only ask for an email address to maximize conversions. You'll get 2. Social message match the remaining info later in #7. Mirror the message and tone of your upstream ad to ensure the visitor feel 6. The safety net CTA СТА like they made a Provide a secondary method for those not ready to convert to stay in your social sphere of "good click". 3. Social proof 3 influence. Use testimonials and social media widgets to establish your authority via popularity and success indicators. 4 6. A socially relevant & optimized landing page produces higher conversions Leads (emails in this case) are fed into a social discovery tool 7 7. Social discovery Flowtown. Flowtown lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5. It also prioritizes your leads according to social influence to help you target the strongest prospects. Emails are turned into social profiles in f WITH GREATER PROFILE KNOWLEDGE COMES THE ABILITY TO PROVIDE MORE TARGETED AND PERSONALIZED MARKETING COMMUNICATION WITH YOUR NEW CUSTOMERS. Infographic by Oli Gardner - Unbounce.com - The Landing Page Platform unbounce TARGETED SOCIAL ONVERSION SOCIAL MEDIA TRAFFIC MORE RELEVANT MARKETING DISCOVERY CAMPAIGNS 7 SECRETS OF SOCIAL MEDIA CONVERSION APPLYING CONVERSION CENTERED DESIGN STRATEGY TO THE SOCIAL MEDIA CONVERSION FUNNEL di p Prospects arrive via sources of inbound social media traffic in Traffic is driven to a landing page instead of a homepage for enhanced message match 1 1. Use a landing page 4. Make it easy to share Sending your social media traffic to a landing page Don't miss the opportunity for an influencer to share your improves the clarity of your message vs. a cluttered homepage. product or service. Use familiar social media widgets to enable your message to spread. TIP: Use a separate landing page for each traffic source. 5. The shortest form Only ask for an email address to maximize conversions. You'll get 2. Social message match the remaining info later in #7. Mirror the message and tone of your upstream ad to ensure the visitor feel 6. The safety net CTA СТА like they made a Provide a secondary method for those not ready to convert to stay in your social sphere of "good click". 3. Social proof 3 influence. Use testimonials and social media widgets to establish your authority via popularity and success indicators. 4 6. A socially relevant & optimized landing page produces higher conversions Leads (emails in this case) are fed into a social discovery tool 7 7. Social discovery Flowtown. Flowtown lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5. It also prioritizes your leads according to social influence to help you target the strongest prospects. Emails are turned into social profiles in f WITH GREATER PROFILE KNOWLEDGE COMES THE ABILITY TO PROVIDE MORE TARGETED AND PERSONALIZED MARKETING COMMUNICATION WITH YOUR NEW CUSTOMERS. Infographic by Oli Gardner - Unbounce.com - The Landing Page Platform unbounce TARGETED SOCIAL ONVERSION SOCIAL MEDIA TRAFFIC MORE RELEVANT MARKETING DISCOVERY CAMPAIGNS 7 SECRETS OF SOCIAL MEDIA CONVERSION APPLYING CONVERSION CENTERED DESIGN STRATEGY TO THE SOCIAL MEDIA CONVERSION FUNNEL di p Prospects arrive via sources of inbound social media traffic in Traffic is driven to a landing page instead of a homepage for enhanced message match 1 1. Use a landing page 4. Make it easy to share Sending your social media traffic to a landing page Don't miss the opportunity for an influencer to share your improves the clarity of your message vs. a cluttered homepage. product or service. Use familiar social media widgets to enable your message to spread. TIP: Use a separate landing page for each traffic source. 5. The shortest form Only ask for an email address to maximize conversions. You'll get 2. Social message match the remaining info later in #7. Mirror the message and tone of your upstream ad to ensure the visitor feel 6. The safety net CTA СТА like they made a Provide a secondary method for those not ready to convert to stay in your social sphere of "good click". 3. Social proof 3 influence. Use testimonials and social media widgets to establish your authority via popularity and success indicators. 4 6. A socially relevant & optimized landing page produces higher conversions Leads (emails in this case) are fed into a social discovery tool 7 7. Social discovery Flowtown. Flowtown lets you turn an email into a complete profile which enables you to use the 1-field lead gen form in secret #5. It also prioritizes your leads according to social influence to help you target the strongest prospects. Emails are turned into social profiles in f WITH GREATER PROFILE KNOWLEDGE COMES THE ABILITY TO PROVIDE MORE TARGETED AND PERSONALIZED MARKETING COMMUNICATION WITH YOUR NEW CUSTOMERS. Infographic by Oli Gardner - Unbounce.com - The Landing Page Platform unbounce TARGETED SOCIAL ONVERSION SOCIAL MEDIA TRAFFIC MORE RELEVANT MARKETING DISCOVERY CAMPAIGNS