7 PR & Marketing Trends for 2023

SOCIAL MEDIA AUDIT - Gathering insights & intelligence The more you know about your customers , clients , employees , and competitors , the better your planning will be . proactive Seven Digital PR and Marketing Trends for 2023 STORY - DRIVEN Content Visualization Adding data visuals , graphics , images , and videos to your message makes it more interesting and attractive , and helps it to be absorbed better too . BUILD A COMMUNITY of loyal advocates Use what you learn in your social audit to identify the audience most likely to support you in 2023 . AL AFFINITY and Trust Staying engaged with your audience consistently over the long - term will help build more affinity for your products and services and keep them connected . VIDEO Clever use of videos can help you build long - term relationships with customers and promote your products and services creatively . ANALYTICS Track everything it's vital to keep your finger on the pulse of your digital PR and marketing campaigns . Set measurable goals and start tracking right away . SEARCH ENGINE OPTIMIZATION Position Zero and Featured Snippets Crafting your content with SEO in mind , and understanding Google's guidelines , will help get you seen by the right people . presented by meritus MEDIA