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5 Ways to Make your Pins Searchable on Pinterest to Drive Web Traffic

5 Ways to Make your Pins Searchable on Pinterest to Drive Web Traffic Over 70 million users as of July 2013, Pinterest continues to grow as one of the top social networks for sharing. Pinterest beat out email as the third most popular sharing channel in the fourth quarter of 2013 For many businesses, Pinterest is a valuable tool that can be used to drive new and returning visitors to original website content. In the earlier days of Pinterest, gaining exposure for your Pin in the Home Feed was pretty easy. Adoption among marketers and general users alike was just gaining speed and there was less competition. As the stream of content becomes more and more cluttered, users are turning to Pinterest's search function for a more tailored browsing experience. Similar to organic search, gaining visibility in these search results is one of the first steps to driving clicks, repins and traffic to your content. Luckily, there are a few easy things you can do to make sure your pin is searchable. 1. Optimize Your Pinned URL This one is simple: include your target search keyword or phrase in the URL that you are pinning. This is helpful for organic search as a whole so this may already be done. from Hall Internet Marketing 5 Easy Ways to Make Pins Searchable 2. Name Your Image File Using Keywords This is another element that also plays into Pinit organic search, so this may already be done for you. Check to make sure that your target keyword is included in the name of the image file you are pinning. 450 x 300 Keyword 1, Lorem Ipsum Dolor Sit 3. Write Descriptions with Keywords Pick a board Board -- Select - Description Target Keyword, Keyword 1 lorem ipsum dolor sit amet keyword 2 Close Pinit This one is kind of obvious, but it's important. Make sure your target keyword is as close to the beginning of the description as possible. Keywords are important, but don't keyword stuff. You also want to craft an engaging description that will make someone want to click through once they find that Pin. 4. Re-pin Your Own Pins Pinit 1 Send The number of re-pins factors into Pinterest search optimization. Although your own re-pins alone are not going to be the magic bullet, repinning your own content is a great strategy for increasing the visibility and engagement among your existing followers. Repinning your own content so that followers who missed it the first time will have a chance to see it 5 Easy Ways to Make Pins Searchable T* 130 v 45 again, will both help with re-pins and traffic. Hall Internet Marketing 5. Pre-populate Pin Descriptions On Your Website This one applies to the content on your site that others may find and decide to pin themselves. I've noted it last on the list because it's not quite as "easy" as the Pinit others. If you have Pin It buttons on your site, you can pre-set the default descriptions that auto-populate when a visitors choose to Pin from your site. This is another way to ensure that your content appears in search even if 450 x 300 someone else pinned it. Keyword 1, Lorem Ipsum Dolor Sit Designed by Hall Internet Marketing © 2014 SOURCE: HALL INTERNET MARKETING

5 Ways to Make your Pins Searchable on Pinterest to Drive Web Traffic

shared by hallme on Feb 13
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For many businesses, driving new and returning visitor traffic can be challenging. Pinterest is a valuable tool that not only has grown to have over 70 million users globally, but can be used to drive...


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