5 Ways Coca-Cola Reached 50 Million Facebook Fans (And What You Can Learn From Them)

5 WAYS Coca-Cola REACHED 50M FACEBOOK FANS (AND WHAT YOU CAN LEARN FROM THEM) 1. Encouraging Fan Interaction I'd trade for an ice cold Coca-Cola right now! 'Fill in the Blank' posts like this one take seconds to reply to, increasing interaction and exposure for the brand. Coca-Cola often uses them to connect with its fans. 2. Being on the Cultural Pulse USA PROUD PARTNER CHEERS TO MARLEN ESPARZA! Coca-Cola Coca-Cola This post rode on the massive wave of popularity generated by the London 2012 Olympic Games, toasting the success of US Womens boxer, Marlen Esparza. 3. Asking Questions FIRST SIP OR LAST DROP? CocaCola Posing questions to your Facebook fans is one of the easiest ways to increase engagement and spread brand awareness - one or two-word answers work best! 4. Posting Shareable Content Not only does this image have the 'aww' factor to encourage comments and likes from Facebook fans, but it is also extremely shareable. 5. Being Funny 3.14 How About Some Coke To Go With That Pi? Coca-Cola's posting style is fun and informal, mirroring the way its fans use Facebook. The above image was posted to celebrate World Pi Day (with a Coke twist, of coursel). FOLLOW ME- ANDREW MACARTHY facebook.com/500socialmediatips twitter.com/500socialmedia pinterest.com/500socialmedia youtube.com/500socialmediatips 500 BUY MY BOOK 500 Social Media Marketing Tips, a Web Marketing Bestseller, is available on Amazon Kindle. Social Media Marketing Tips Essential advice, hints and strategy for for business Facebook | Twitter | Google + |YouTube Linkedin Pinterest Slideshare, and more! By Andrew Macarthy Source: www.focebook.com/cocacola