5 Steps to Sustainable Social Media

5steps TO SUSTAINABLE SOCIAL MEDIA Q Research BRAND COMPETITOR AUDIENCE INDUSTRY EXISTING ASSETS Strategy MESSAGING POLICIES S.M. MARKETING PLAN THE - strategic creative direction - brand personality -social ads strategy - measurement benchmarks SOCIAL MEDIA PROCESS 5 Measurement RETURN ON INVESTMENT SUCCESS MEASUREMENT Develapment NETWORK/BLOG SET-UP DESIGN CUSTOM CONTENT CREATION Engagement EDITORIAL CALENDAR CHANNEL MANAGEMENT REACTIVE MESSAGING CAMPAIGNS in W SOCIAL ADS BLOGGING LOYALTY/EVANGELISM/OUTRERACH daily.on average thats.. SOCIAL MEDIA ACCOUNTS FOR: 25%* ONLINE TIME SPENT 35 of PER HOUR 38% of small businesses would use social media more if they had more time or a convenient management solution 71% OF USERS ARE LIKELY TO PURCHASE FROM A BRAND THEY ARE INVESTED IN THROUGH SOCIAL NIELSEN ADOLOG VISTAPRINT JustAUK Search SNIIA