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5 Social Media Metrics That Won’t Slow You Down

SOCIAL MEDIA ANALYTIGS: IT 'S NOT A SPRINT, IT 'S A NEVER ENDING MARATHON In the past few years, businesses have rushed to use social media. About 94% of all businesses now use some form of social media to promote their brand and engage with customers. While companies sprint to master social media, the social media analytics is more of a struggle. Businesses are continuing trying to understand and measure the return on investment. To be successful, companies need to define their social media goals, know their online audience and have to realize that social media is a marathon, not a sprint. BUSINESSES RACING TO USE SOCIAL MEDIA YEARS of social media usage 87% B2B brands SOCIAL MEDIA USAGE 84% B2C brands 94% 14% You B2C brands Tube in B2C brands B2B brands in You Tube 8+ of businesses use social media 18.3% Top social media networks used in order most to least B2B brands HOW BUSINESSES USE SOCIAL MEDIA Trends for 2013 for all businesses to increase their usage of: 8+ 31% 72% plan to increase Facebook use 38% plan to increase use of plan to increase their use of photo-sharing sites 69% 67% plan to increase Twitter use plan to increase Google+ activities social bookmarking Top reasons B2B and B2C brands listed for using social media: 306 1758 6145 85% 69% 65% for businesss exposure to increase traffic for marketplace insights MEASURING & IMPROVING SOCIAL MEDIA USE: IT'S NOT A SPRINT IT 'S A MARATHON 564 BRAND REACH measure in termş of follower count, fans COMPETITIVE where do your competitors stand in térms of followers, engagement, share of the voice 5и METRIGS ENGAGEMENT measure in terms of mentions, likes, shares, tweets to retweet ratio to measure success "http://www.. SHARE OF VOICE measure the percenț of mentions within the industry that are your brand REFERRAL TRAFFIC how much traffic to your website is coming from social media, what is the top content snapshot or the top 10 ÜRLS that lead to website clicks TIME To win at social media marketing you have to put in the time. It's not a sprint to the finish it's a never-ending marathon. Businesses that spent more time on social media saw the best results. This is what they say about using social media: +1 CLICK! 74% 58% 72% 65% 61% 59% 72% LEAD GENERATION 6+ hours/week of using social media help building new leads SEARCH RANKINGS 1+ years of using social media increase SE rankings BUSINESS INTELLIGENCE businesses that spend 11 hours/week saw gains TRAFFIC SALES FAN BASE biggest increase is when using social media for 6-10 hours/week PARTNERSHIPS social media helps building new partnerships 6+ hours/week of using social media increases fan base 3+ years of using social media improves sales FINIS H GoodData www.gooddata.com %24

5 Social Media Metrics That Won’t Slow You Down

shared by GoodData on Jun 25
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To be social media savvy, businesses need to define their social media goals, know their online audience and realize that social media is a marathon, not a sprint. Take a look at the complete story: ...

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