5 Social Media Makeover Tips For Business

5 SOCIAL MEDIA MAKEOVER TIPS 16 Top Areas For Social Media Renovation Do YOU Need to Renovate? Here's where the typical small to medium-sized business stands today. Social Media Element Grade (Room For Improvement) Avatar B- OVERALL Background/Banner Image C+ GRADE: Content Consistency Study, Follow & Copy Trends C- Social Engagement What would your business gain by renovating your social media pages? えええ Save Marketing Dollars More More Conversions More Traffic/Leads Visibility TIP1 CHOOSE THE RIGHT AVATAR Your avatar should look professional while also representing you or your brand. DON'T USE: Group Unprofessional Photos other Blurry photos photos than yourself logos İNSTEAD, USE: OR Professional Professional headshot logos TIP 2 USE BACKGROUND AND BANNER IMAGES Each one of your social media pages should have either the same or very similar backgrounds/banner images. g GroSocial should be acrime. TIP 3 SHARE CONTENT ACROSS ALL SOCIAL NETWORKS Not only should your profiles look the same, but they should also feature the same content. If you make a post on Facebook or video on YouTube, be sure to share a link across all your social media pages. Your Post If a particular piece of content doesn't seem to fit a particular social media platform, try and repurpose the content to fit the other platforms. For example: If you want to promote a blog you wrote on Twitter, post a cool photo that represents your blog and place a link to the blog in your description. This example shows an image of rice and stew and the link Easy Easy Home Meals eranyl lomelis Homie Great trecipe for buny schecules/cool Fal nights:EciecticRe y Slow Cooker Brunewick Sewt btmHDS pic.twitter.comegrVRP Angle MoGowan 0decticRecipes Enter to win a S100 Visa Card trom GEasyHomeMeals and OEclecticRecipes wp.me/pw-UM Angie e Mouowan iooacticlecip You could win $2500 OBlackBaxWines ILosethelote conte bk.y11IuCg +ply or Angie Modowan ocecticRecip New Recipe! Peach Mango Riesing Granitas eclecticrecipes.com/pesch-mangori Eand takes you to the recipe blog. TIP 4 STUDY, FOLLOW AND COPY TRENDS The internet is an ever-changing landscape. Always be ahead of the curve by studying, following and copying online trends. For example: Visuals & images are trending on social media. Facebook Then Twitter Then Facebook Now Twitter Now Instagram Pinterest Vine Recent updates in several major social media platforms have made adding images to your content and posts easier than ever. And that's great because: Photos & Images get... 50% More Interaction 10X More Shares 7X More Likes than other content than links Learn more about social media trends with these great books: wby SMART MARKETING HELP net HYPE OPTIMIZE the zen of social media marketing 86IIWIKE YOUTILITY Mow TO ATTRACT AND ENGASS Ros CUSTOMERS av !TEGRATING SEO. SOCTAL MEDIA, CONTENT MARCETING Shama Hyder Kabani JAY BAER YOUTILITY By Jay Baer OPTIMIZE By Lee Odden THE ZEN OF SOCIAL MEDIA MARKETING By Shama Hyder Kabanu This useful book outlines the most popular social media tools, and teaches you how to use them, step by step, along with shortcuts and tips to help you make the most of your time and energy. Jay Baer's Youtility offers a new ap- proach that cuts through the clut- ter: marketing that is truly, inherently useful. If something, you make a customer today, but if you genuinely help someone, you create a customer for life. Optimize is de- signed to give readers a practical approach to inte- grating search and social media opti- mization with con- tent marketing to boost relevance, visibility, and cus- tomer engage- ment. u sell Baer provides a groundbreaking plan for using information and helpfulness to transform the rela- tionship between companies and customers. Companies, large and small, wil| benefit from the practical planning and creative con- tent marketing tactics in this book that have been proven to increase online perfor- mance. TIP 5 ENGAGE WITH OTHERS Many businesses suffer from lack of social engagement. If you are going to create a profile on a social network, you've got to network. |Join Groups Follow Related Professionals Like & Comment Share Content GroSocial www.grosocial.com