5 SEO Strategies Every Company Needs to Master

act-on 5 SEO STRATEGIES EVERY COMPANY NEEDS TO MASTER 1 Create authoritative content people want to read & share #1 I Examine competitor backlinks I Post as a guest on high-ranking sites I Network in social media I Reclaim your brand: Get linked where you're mentioned Get Quality Links #2 Google Authorship 1 Influences page rank 1 Google+profiles for all your authors I Authors claim their authorship #3 1 "Canonical" = the one best URL Tells search engines which page is preferred (in case of duplicates) 1 Consolidates the power of a page 1 Permanently redirects (301) to canonical; full link value Set a Canonical URL #4 Microdata & Schema THTML tags tell search engines what the page is about 1 Richer search results 1 Better search rankings HTML #5 Responsive Design Web pages alter their appearance according to device 1 Single HTML code for the page serves desktop & mobile I Easier for users to interact with, share & link to O I Article marketing A - Blog/forum spam I Exact match anchor text 1 Exact match domain name I High volume, low quality content 1 Sidebar & footer links I Links in widgets Use long-tail keywords Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer's journey. 1 Bring more targeted visitors to your site I Easier to rank 1 Clearly illustrates searcher's intent I Include social buttons on every page of your site, every blog post & press release, & in all outbound communications. I Focus on the channels your customers use. http://www.act-on.com/resources/whitepapers/seo-101-basics-and-beyond MARKETING AUTOMATION R FORTUNE 5,000,000 act on act-on.com Don't Do