5 Brilliant Best Practices for Lead Nurturing

* TITLE FIGHT ★ YOUR INBOX IS PROUD TO PRESENT E-MAIL MARKETINGVS- LEAD *** NURTURING * LET'S RUMBLE! "THE OCCASIONAL BLAST" VS "THE REVENUE ENGINE" GENERIC 66ΟNE TO ΜΑNY' TARGETED "ONE TO ONE" E-mail Marketing is used to communicate general information to a broad audience for informational purposes. Nurturing provides the right content to the right person at the right time, progressing them towards a purchase. Nurturing gets 4-10x the response rate over stand-alone e-mail. (Denanden Repart) BROAD CUSTOM "SAME TO ALL" "PERSONALIZED" Communicates relevant, educational content personalized to the recipient's role, interests, and activity profile. Relevant e-mails drive 18x more Blast e-mails typically contain the same content and calls to action no matter whom the audience is or what buying stage they are in. revenue than broadcast e-mail. Cupiter Research) INTEGRATED SINGULAR "ALL E-MAIL" "VARIETY MATTERS" E-mail marketing requires you to stay on the cusp of annoying to stay relevant and top of mind with your audience. Nurturing uses multi touch, direct marketing campaigns to interact with a lead via e-mail, phone, and online interations, increasing engagement by over 65%. IMarket Wire) STRATEGIC "PROACTIVE" SPORADIC "REACTIVE'" Persuasive communications are sent according Messages are sent when the company feels a need to communicate a marketing-related activity like a trade show, webinar or other promotional media. to the prospect's stage in the buying cycle. 53% of buyers stop engaging if they receive irrelevant content. Cone Cansumer New Media Study) QUANTITATTVE "CLICK CLICK" QUALITATIVE "KNOW THE SCORE" General e-mails generates a low 3% CTR while lead nurturing e-mails can generate over an 8% CTR. (Hubipot) Activity tracking, scoring, and grading elevates nurturing analytics and provides visibility to identify a prospect's intent, ensuring your sales team focuses on "sales-ready" prospects. It's a unanimous decision! After this decisive win for lead nurturing, learn how to turn your reactive e-mail blasts into a proactive revenue engine. marketstar. > Download our Lead Nurturing eBook to learn more IMPACT TIMING PUNCH FOCUS REACH * TITLE FIGHT ★ YOUR INBOX IS PROUD TO PRESENT E-MAIL MARKETINGVS- LEAD *** NURTURING * LET'S RUMBLE! "THE OCCASIONAL BLAST" VS "THE REVENUE ENGINE" GENERIC 66ΟNE TO ΜΑNY' TARGETED "ONE TO ONE" E-mail Marketing is used to communicate general information to a broad audience for informational purposes. Nurturing provides the right content to the right person at the right time, progressing them towards a purchase. Nurturing gets 4-10x the response rate over stand-alone e-mail. (Denanden Repart) BROAD CUSTOM "SAME TO ALL" "PERSONALIZED" Communicates relevant, educational content personalized to the recipient's role, interests, and activity profile. Relevant e-mails drive 18x more Blast e-mails typically contain the same content and calls to action no matter whom the audience is or what buying stage they are in. revenue than broadcast e-mail. Cupiter Research) INTEGRATED SINGULAR "ALL E-MAIL" "VARIETY MATTERS" E-mail marketing requires you to stay on the cusp of annoying to stay relevant and top of mind with your audience. Nurturing uses multi touch, direct marketing campaigns to interact with a lead via e-mail, phone, and online interations, increasing engagement by over 65%. IMarket Wire) STRATEGIC "PROACTIVE" SPORADIC "REACTIVE'" Persuasive communications are sent according Messages are sent when the company feels a need to communicate a marketing-related activity like a trade show, webinar or other promotional media. to the prospect's stage in the buying cycle. 53% of buyers stop engaging if they receive irrelevant content. Cone Cansumer New Media Study) QUANTITATTVE "CLICK CLICK" QUALITATIVE "KNOW THE SCORE" General e-mails generates a low 3% CTR while lead nurturing e-mails can generate over an 8% CTR. (Hubipot) Activity tracking, scoring, and grading elevates nurturing analytics and provides visibility to identify a prospect's intent, ensuring your sales team focuses on "sales-ready" prospects. It's a unanimous decision! After this decisive win for lead nurturing, learn how to turn your reactive e-mail blasts into a proactive revenue engine. marketstar. > Download our Lead Nurturing eBook to learn more IMPACT TIMING PUNCH FOCUS REACH