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46 Expert Tips On Creating Addictive Content [INFOGRAPHIC]

46 EXPERT TIPS for Creating Addictive Content How do you create addictive content that people will not only read, but link back to again and again? We asked over 140 different experts to share their top tactics. Here is what some of them had to say. NEIL PATEL JEFF BULLAS Founder of CEO of V Gneilpatel O ojebullas "Research what all of your competitors "Our top strategy at is to are creating and one up them. Make your content more detailed, more actionable, and wrap it up with a pretty design." create 1,000+ word blog posts that add value to our readers and to become such a great resource that we get inbound links from other websites and blogs." LEE ODDEN GUY KAWASAKI Author & Speaker at GuyKawasaki com CEO of TopRank O cGuykawasaki "Create highly relevant, useful, visual, informative and entertaining content that's easily sharable and answers the kinds of questions people have relevant to your company, products or services." "Post good shit and let Google find it. That's my entire approach!" CHESTER BRANCH MICHAEL KESHEN Content Marketer at Hover Transmedia Architect at MediaShift O OMichaelKeshen O astorynotes "The key to creating addictive content is through a compelling story." "Don't create content just for the sake of content. It's better to write one amazing blog post a week than ten that no one will care about." SUSAN PAYTON EUGENE President of Egg Marketing PR Chief Data Scientist and Co-Founder of Venngage Caggmarkating wooyi "The secret to creating content people actually want to read and share is to make it really valuable and irresistible. What problems can you solve for your audience?" "I always ask myself, will this content be relevant in1 year? How about in 10 years? This is the test of longevity and relevance." ANDREW DAVIS ERIKA HEALD Author of Brandscaping VP & Head of Content at Highwire PR OTPLOrew eSFerika "The new SEO (Social Engine Optimization) is my priority. Good content is content that provides value to your audience." "Put together an editorial calendar, a quarter at a time, that provides a variety of content types that will keep you top-of-mind as a useful resource for your audience." BARRY FELDMAN ARNIE KUENN Founder of FeldmanCreative CEO of Vertical Measures OFeldmanCreative "My formula's a two-parter. One, make content that solves a real problem you know potential customers grapple with. And two, make the experience of consuming that content fun." "We are counting on organic traffic. So create content people are searching for, optimize it, keep creating it and be patient." NEAL SCHAFFER CHRIS KUBBERNUS Social Media Keynote Speaker at Maximize Your Social Marketing Leader/Entrepreneur at ChrisKubbernS, com ONealSchaffer OChriskubbernus "My top strategy for creating good content is to focus on the customer and "Many customers in many industries don't spend time sharing content. Flip it around and start creating content for those that do share and you have an opportunity to get it out there through those influencers." what content they need to be educated or inspired about before they even know it." JAMES REYNÓLDS TED RUBIN CEO of SEO Sherpa Social Marketing Strategist & Speaker at O eFollow.James Tadubin "I like to say the best content is conversation, and empowering that to happen requires being in touch with results, listening, and allowing your team to adjust accordingly." "Use websites like Alltop or Buzzsumo to find influencers in your niche." STEVE WIIDEMAN JEN VAN İDERSTYNE SEO Expert at Senior Strategist at Overit Oseosteve "Start by using question-based keywords, bundled into groups by similar user intent, and prioritized by search volume." "The quality of presentation matters. If you're going to do text content make sure it's not just a block of text, but make it scannable and attractive." LARRY KIM DANNY DOVER Founder of WordStream SEO Consultant at Intriguing Ideas O clarrykim O cDannyDover "I've found that paid social media advertizing on Facebook and Twitter is more scalable and easier than doing link outreach by email or leveraging "Diversify your efforts outside of traditional SEO. Artificial Intelligence and Machine Learning in particular are already massively disrupting traditional SEO." expensive PR firms." SHANE BARKER ERIC ENGE Digital Marketing Consultant/SEO Specialist at CEO of Stone Temple Consulting Corporation y Cshane barker O estonetemple "By getting your content featured on the top sites covering your space, you are sending clear signals to users (and Google) that you are one of the top authorities in your space." "One tactic that has stood the test of time for me is 'Link Building Outreach.' It is great for exposure a backlink and is a win-win for you, the blog and readers. SIDDARTH BHARATH BRENDA STOLTZ Founder of Ariad Partners Content Marketing Consultant at Thinkific O dsiddharth7 "Whenever possible, present your readers with data, case studies, real examples, and step-by-step instructions to achieve something so that when they finish reading, they have an action plan." "Map the questions a prospect would have at each stage of the buying process. Give them the content that maps to the stage they are at." OLI GARDNER BRAD HESS Co-Founder of Unbounce Senior Digital Marketing Manager at Ceros O etreaholdidea "Reuse, reuse, reuse - turn content into an ebook, infographic, webinar, guest blog post on sites with similar followers, Medium, Slideshare, podcast, speaking topic." "Be unique. There is nothing worse than regurgitated listicles and how to articles." IAN CLEARY CASSANDRA JOWETT Content Marketing Manager at Influitive Founder of RazorSocial OGlanCleary O Gcassandrajowett "People get more engaged with video, imagery and interactive content than text so you need to have a mix." "The best way to create engaging content is to get your customers involved in the content creation process." RYAN HOOVER MERYL K. EVANS Founder of ProductHunt Content Maven at O emerylkevans "A top strategy for creating valuable content is to tell stories. They're more memorable and let your target audience get to know one of the company's most important assets: its people." "Be authentic. Say what others aren't saying. Add value to the conversation." ALINA BRADFORD SCOTT STRATTEN Contributing Writer at CNET and Unmarketer at Unmarketing Tech Writer for MTV O Gunmarketing O Calinabradford "Make sure your content is something people are actually searching for. Type a couple keywords into the Google search bar to see what auto-populates." "We tell stories and we share emotions. We relate to things. Creating content is sometimes about finding the stories that tell customer experiences, and also employee stories." MICHAEL BRENNER LAUREN MOON CEO of Marketing Insider Group & Head of Strategy at NewsCred Content Manager at Trello O Caimoonio V CBrannerichae "Identify and answer your customers top questions and address their biggest challenges. If you provide the best answer consistently, then you will rank for the search terms your customers are using." "Creating good content is about educating your users on subjects they actually care about, rather than always trying to sell them something." CHRISTINE WHITE LEO WIDRICH Co-Founder/CO0 of Buffer Co-Marketing Manager at HubSpot O CLeoWid Cchristinew603 "Repurpose your content because what may start out as an 'ok' ebook may end up doing better for lead-gen as a SlideShare, blog post, or webinar." "Every single piece of content is the only one that matters. We give it all of our attention." EVAN LEPAGE NADYA KHOJA Content Marketer at Hootsuite Director of Marketing at Venngage O elvantePage O eNadyakhaja "Perform your own searches, read the top posts and identify the holes in their content. You'd be surprised how much great content can be created simply by seeing where the top-ranking posts are falling short." "Most people look for content that offers Practical value, is Entertaining, is Awe-inspiring, and is Credible. PE.A.C. content is good content that people actually want to read." PRATIK DHOLAKIYA MELISSA LAFSKY WALL Co-Founder and President of Brick Wal Media Co-Founder of E2M Solutions O aDholakiyaPratik O eLafsky "Even if I focus on the topics that are not fresh, I share some tips/ideas/strategies, which are very new and in general would help users to think from a different perspective." "At Brick Wal, we customize our definition of 'good content for every client, for the simple reason that 'good content is different for every market, product, and audience. Good content for one of our clients isn't good for another." KEVAN LEE DANNY ASHTON Content Crafter et Buffer CEO of NeolMam Studios O edannyashton "My hunch is that when things are actionable-when people leave with something new to try-there's likely a lot of positive emotion that comes with that, which will end up leading to shares, traffic, promotion, etc." "One approach we take in our process is to test all our infographics on Imgur before we ever publish them on our clients site. We get valuable feedback from a large audience that we can then use to improve our content and design." HANNA ABAZA SARA MCGUIRE VP of Marketing at Uberflip Creative Content Specialist at Venngage CHaneAbaze O dnaramoguire "Bottom line: relevance. Great content comes down to truly understanding your audience and creating content that they care about." "Back up your points with concrete examples in the form of images, links to articles, and case studies. This classic writing rule rings true: show, don't tell." ANN SMARTY ADAM CONNELL Founder of Founder of BloggingWizard O Cadamjayo "My definition of high-quality content is basically the content that you, the creator, the publisher or the content marketer, find good enough to share on your own Facebook wall. "When it comes to SEO, high quality content will help, but it's no substitute for learning the basics of SEO." VENNGAGE Create an infographic at

46 Expert Tips On Creating Addictive Content [INFOGRAPHIC]

shared by venngage on Jan 14
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We asked hundreds of different marketing experts for their tips on creating addictive content. Here is what some of them had to say! Read the full study and download the ebook here: https://venngage.c...




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