Click me
Transcribed

4 Steps To A Social Media Strategy

4 STEPS TO A SOCIAL MEDIA STRATEGY Now that so many of your customers and prospects are using social sites, it's time for you to start engaging them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be? Follow these four simple steps to develop a Social Media Strategy that's appropriate for you and your customers as well. 1 DEFINE YOUR GOALS What are you trying to accomplish with your social media efforts? DEFINE YOUR METRICS How will you measure the success of your strategy? DECIDE ON TACTICS What actions can you routinely take on that help you accomplish your goals? EXECUTE YOUR STRATEGY Measure and Refine LET'S GET STARTED Companies that are successful with Social Media typically set one of the four following goals. DEFINE YOUR GOALS FAME BRAND ALLURE SERVICE Become Known for Prospect for Leads and Generate Sales Conduct Service Establish, Protect or Promote a Brand Thought Leadership and Fulfillment DEFINE YOUR METRICS FAME BRAND ALLURE SERVICE Are You Broadening Your Reach? How Influential Are Do You Convert What is Your You? Awareness to Action? Customer Sentiment Score? Track the value given Measure of your online brand awareness and Are you creating and assisting brand loyalists? Track: Answers, tips and suggestions they provide on your behalf • Positive, negative and neutral comments Measure whether your your content by measuring how often it is: • Retweeted Commented upon • Forwarded • Posted and pinned social media efforts are creating consideration and conversions with favorability by tracking: • Facebook interaction rates • Email click-through rates • YouTube viewership • Pinterest pins and repins your target audience. over time DECIDE ON TACTICS FAME BRAND ALLURE SERVICE Stay Front of Mind With Your Expertise Facebook is Still Key to Branding in the Social Space, However Also Use YouTube and Use Facebook and YouTube to Bring B2C Customers Into Your Online Marketing Your Customers Are Likely Talking About You Online. Some Are Complaining Too. Listen and Respond LinkedIn Funnel The following matrix shows how to allocate your resources to accomplish your goals. You in Tube t FaceBook Twitter LinkedIn YouTube Googlet Pinterest Tumblr Establish, Promote, or Protect a B2C Brand Establish, Promote, or Protect a B2B Brand Become Known for Thought Leadership Prospect for and Generate B2C Leads and Sales Prospect for and Generate B2B Leads and Sales Conduct Service and Fulfillment Deserves most of your attention Should be your secondary focus Corsider if you have the resources EXECUTE YOUR STRATEGY As with any strategy, success depends on planning and the resources, commitment, talent and tools you put behind it Learn from your mistakes - constantly adjust them as well as emerging best-practices Give it time - a Prepare and regularly maintain monthly rolling social-media marketing meaningful enduring impact will take time to develop calendars FINALLY: SINCE SOCIAL MEDIA IS WORLDWIDE, WE WANTED TO WISH YOU: Good Luck! Boa sorte! Viel Glück! 祝 你 好運 Καλήτύχ η! 행운 을 빌어 요 Powodzenia! Buona fortuna! Bonne chance! BIG hunk NUMBER 8 COMMUNICATIONS 234 QQQQ 4 STEPS TO A SOCIAL MEDIA STRATEGY Now that so many of your customers and prospects are using social sites, it's time for you to start engaging them there. But how do you do that appropriately? How do you do that efficiently? What should your strategy be? Follow these four simple steps to develop a Social Media Strategy that's appropriate for you and your customers as well. 1 DEFINE YOUR GOALS What are you trying to accomplish with your social media efforts? DEFINE YOUR METRICS How will you measure the success of your strategy? DECIDE ON TACTICS What actions can you routinely take on that help you accomplish your goals? EXECUTE YOUR STRATEGY Measure and Refine LET'S GET STARTED Companies that are successful with Social Media typically set one of the four following goals. DEFINE YOUR GOALS FAME BRAND ALLURE SERVICE Become Known for Prospect for Leads and Generate Sales Conduct Service Establish, Protect or Promote a Brand Thought Leadership and Fulfillment DEFINE YOUR METRICS FAME BRAND ALLURE SERVICE Are You Broadening Your Reach? How Influential Are Do You Convert What is Your You? Awareness to Action? Customer Sentiment Score? Track the value given Measure of your online brand awareness and Are you creating and assisting brand loyalists? Track: Answers, tips and suggestions they provide on your behalf • Positive, negative and neutral comments Measure whether your your content by measuring how often it is: • Retweeted Commented upon • Forwarded • Posted and pinned social media efforts are creating consideration and conversions with favorability by tracking: • Facebook interaction rates • Email click-through rates • YouTube viewership • Pinterest pins and repins your target audience. over time DECIDE ON TACTICS FAME BRAND ALLURE SERVICE Stay Front of Mind With Your Expertise Facebook is Still Key to Branding in the Social Space, However Also Use YouTube and Use Facebook and YouTube to Bring B2C Customers Into Your Online Marketing Your Customers Are Likely Talking About You Online. Some Are Complaining Too. Listen and Respond LinkedIn Funnel The following matrix shows how to allocate your resources to accomplish your goals. You in Tube t FaceBook Twitter LinkedIn YouTube Googlet Pinterest Tumblr Establish, Promote, or Protect a B2C Brand Establish, Promote, or Protect a B2B Brand Become Known for Thought Leadership Prospect for and Generate B2C Leads and Sales Prospect for and Generate B2B Leads and Sales Conduct Service and Fulfillment Deserves most of your attention Should be your secondary focus Corsider if you have the resources EXECUTE YOUR STRATEGY As with any strategy, success depends on planning and the resources, commitment, talent and tools you put behind it Learn from your mistakes - constantly adjust them as well as emerging best-practices Give it time - a Prepare and regularly maintain monthly rolling social-media marketing meaningful enduring impact will take time to develop calendars FINALLY: SINCE SOCIAL MEDIA IS WORLDWIDE, WE WANTED TO WISH YOU: Good Luck! Boa sorte! Viel Glück! 祝 你 好運 Καλήτύχ η! 행운 을 빌어 요 Powodzenia! Buona fortuna! Bonne chance! BIG hunk NUMBER 8 COMMUNICATIONS 234 QQQQ

4 Steps To A Social Media Strategy

shared by sheriffgbailey on Oct 02
1,049 views
4 shares
0 comments
Success in social media takes hard work, and a lot of it. There are no quick fixes or ‘get rich now’ solutions. You have to put in the hours. You have to engage your audience. And to do that, you ...

Source

Unknown. Add a source

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size