30 Tips and Tricks for Building a Business Facebook Page

30 BEGINNER STEPS TO: Building a Business Facebook Page 1. What, Who, How? 2.Pick a Name & Vanity URL 3. Set up a clear ABOUT section What are your goals? Who are you targeting? How are you going to reach them? Answer these questions before you build a page. A Vanity URL makes it easier to advertise your page. Such as, please like facebook.com/123printuk A clear, simple ABOUT section with a hyperlink to your website is vital. Tabs 20% xXx 6. Create Tabs 4. SEO & Facebook Creating Tabs are a great way to link to other social sites, drive contests, hide key content and push Cover image text rule: subscriptions. 5. Image rules Profile image: 180px by 180px Cover image: 851px by 315px Optimised your website for Google? Now optimise your acebo keywords and descriptions. page with relevant Use a 20% fext to image 90/10 Rule 7. Facebook Edgerank 8. Content Calendar 9. Learn the 90/10 Rule Did you know not everyone will see your posts? Learn about Edgerank Create a list of content you plan to create over posts should provide fhe coming months and value to your map out themes for different days, weeks and months. 90% of your Facebook audience, while only 10% should promote services/products. Rules! 12. Set Up Featured Likes 11. Know the Rules 10. Turn on Private Messaging Go to Edit Page > General > Messages and Featured Likes are pages your Facebook page publicly endorses. Ensure they fit with your brand or read up on the latest provide value to your business. Facebook has a number of important rules. Ensure you have ensure people can private message your page. terms of service. Fans Only! 13. Photos Increase 14. Fan Only Content 15. Set up Pages to Watch Engagement Keep an eye on competing valuable content behind Facebook pages by adding fan only barriers. This acts them to your 'Pages to Watch' tab. Here you can track Likes and ensure your Hide important or Pages that use photos in their Facebook Posts see a far higher engagement as Like-Bait but also rate when compared to text or link posts. makes a fan feel special/rewarded. content is better! 18. 80 Characters or Less 16. Pin/Highlight Valuable Content 17. Ask Questions? We all love to be the know No, not pinterest! Pin it all and so do your fans! Keep copy brief. Research shows that posts with 80 Characters Ask questions, prompt or less receive higher engagement. valuable content to the top of your Facebook page and increase its page lifespan for 7 days. responses and increase your engagement. 19. Hold a Contest 20. Pay to Play 21. Schedule Posts Facebook has strict rules Facebook is rented property It's easy to give up surrounding contests, but for business, and it is a strategic contest can create a lot of buzz and greatly increase your fans. early on with Facebook. Save understandable that Facebook wants you to 'Pay time by scheduling to play'. Utilise the fantastic targeting tools developed by Facebook and engage your audience. posts in advance. 24. Analyse the Insights 23. Build Relationships with other Brands 22. Develop Seasonal Content Christmas? Shakespeare Day? Speak like a pirate Businesses without the Don't ignore the insights at the fop of your page, carefully analyse the data and collect valuable information pertaining to your popular posts, and best time to post. marketing budget to try adverts or run contests could day, argh? Develop develop relationships with bigger brands. Tag them in content, share their content with your audience and ask them to do the same! Facebook content around seasons and see engagement increase! 25. Use full links 26. Think Mobile 27. Thursday & Friday Although using shortened links like Bit.Ly to help track clicks is attractive, a full link url will get 3 times as many clicks. 78% of Facebook users browse via a mobile device. Make any content you promote easily accessible via mobile. Engagement is 18% higher on Thursday and Friday. Though, use Facebook insights to gain data on your own niche. Auto stin 30. Forget Auto-Posting 29. Encourage Positive Comments 28. Respond to Complaints Don't auto-post your content. Gėt personal with your descriptions/copy and see a 70% increase in Likes, Shares and Comments! It's always great to see positive comments on your Facebook wall and the key to getting more is to acknowledge them! Respond and even throw in a special offer to show you care! Never ignore complaints posted to your Facebook wall. Respónd quickly (within 24hours) and show you care about Customer service! 123PRINT