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3 key points about mobile advertising you should know in 2013

3 key points about MOBILE ADVERTISING YOU SHOULD KNOW IN 2012 year in review 1. Be up-to-date on current • digital traffic consumption Premium publishers' digital traffic share in the two main industries Mobile traffic to exceed Desktop traffic in 2013 ? Sports 60% 50% Desktop 89% 50% 40% 11% Mobile Q4 2011 Q4 2012 2013 ? News NEWS 50% NEWS NEWS 89% 68% Desktop 50% 11% 32% Mobile Q4 2011 Q4 2012 2013 ? Daypart comparison of mobile, tab & desktop traffic 0n:00 8% 7% - : 00 6% 07: 00 5% - 4% - 3% - 66 Users wake up with their tablet fall asleep with their mobile 99 2% - and 1% 0% 1'2'3'4'5'6'7'8 11 '12 '13 '14 ' 15 16 ' 17 '18 '19 '20' 21 '22 '23 '24 (In Page Views) 10 Mobile traffic overview in main countries in 2012 Mobile Web or Apps, how do users access mobile content ? Traffic growth to premium mobile sites & apps in 2012 Mobile traffic: x 2,6 14% APPS Mobile traffic: x 2,9 74% 86% 26% France Germany Mobile web Mobile traffic: x 2,1 Mobile traffic: х 2,6 APPS 44% 53 % 56% 47% Mobile web Spain United Kingdom Mobile traffic: х 3,5 11% Mobile traffic: х 2,1 66% APPS 34% 89% Poland Mobile web Italy Mobile traffic: x 4,3 24% APPS 23% Mobile traffic: x 4,2 77% 76% Mobile web Brazil USA 2. Optimize ads • for devices that really matter Mobile web ad umpression per device iPhone & Galaxy ranges: 60% 38% ::: : :::::::: ::::::::::::: ::: ::::::::: Samsung sung GALAXY AXY over 4000 devices: 22% 40% Q4 2012 Boost ad performances with the right 2. ad format delivered to the right OS 1,3% Mobile OS share 0,5% of ad impression 1,6% 4,6% 5 points vs 2011 Android iOS RIM 42% 50% Symbian Windows Phone Other + 17 points vs 2011 Q4 2012 Jop CTR mobile rich media ad formats Bounce / Travel HTML5 Layer Video Layer Interstitial Sticky ad HTML CTR 12% CTR CTR 7% 10% CTR CTR 6% 2% Bounce / travel: Ad Unit moving across the screen Video Layer: Video ad displayed above content 3 HTML5 layer: Full screen HTML5 ad (iOs / Android HTML5 layer) Interstitial: Full screen ad Sticky ad: Ad which follows the scroll of the page Q4 2012 AD DATA FROM S marT. SERVER Informative study based on several dozens of billion ad impressions and page views in 2011 and 2012, delivered on leading publishers (Web, mobile web & mobile apps) in Spain, Germany, UK, France, Italy, Poland, USA and Brazil. You can find more information & comment this infographic on blog.smartadserver.com 2013

3 key points about mobile advertising you should know in 2013

shared by smartadserver on Mar 04
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3 key points about mobile advertising in 2012 any marketer & mobile actor should know

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Smartadserver

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Social Media
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