Transcript

2012 Social Media Report Cards

MARKETING SOCIAL MEDIA CARDS REPORT THE WINNERS AND LOSERS OF SOCIAL MEDIA IN 2012 2012 was a year of social media shake-ups, new social platforms, and a tighter integration of social media into existing business processes. As the dust of the 2012 social media scuffle settles, now is a perfect time to look back at how each social network performed. The Nielsen Group measured the performance of the major networks and we have compiled the statistics into a series of report cards. Take a look at each network's growth, monthly visitors, and estimated marketing ROI. PINTEREST BEST FOR: (of monthly visitors) GROWTH GROWTH: A+ 1,047% MOBILE USERS: B- (monthly visitors) ROI: C+ VISITORS VISUAL 27.2 Million Pinterest exploded onto the social scene in 2012 with over 1000% growth in monthly visitors. With a focus on visual content and a massive mobile audience, Pinterest could prove to be a huge marketing asset in 2013. FACEBOOK BEST FOR: (of monthly visitors) f GROW TH GROWTH: C- -4% SHARING USERS: A+ (monthly visitors) ROI: B+ VISITORS CONNECTING 1.5 Billion Despite an increase in total registered users, Facebook's monthly visitor count is down 4%. With recent changes to distribution and targeting options, Facebook continues to evolve and keep brands on their toes. BEST FOR: TWITTER (of monthly visitors) GROWTH 13% GROWTH: B- SHARING (monthly visitors) USERS: A- ROI: A VISITORS 37 Million CUSTOMER INTEL With a steady increase in visitors, Twitter remains the go-to social channel for marketers looking to monitor conversations, learn about customers, distribute content, and build relationships. GOOGLE+ BEST FOR: (of monthly visitors) GROWTH GROWTH: B+ 80% SEO USERS: B- (monthly visitors) ROI: B VISITORS SEGMENTATION 26 Million Still on the outskirts of the social media fray, Google+ spent the majority of 2012 quietly adding features, building a user base, and integrating with Google's search engine to set itself up as a major player in 2013. BEST FOR: LINKEDIN (of monthly visitors) GROW TH GROWTH: C 0% NETWORKING USERS: B- (monthly visitors) %3D ROI: A+ VISITORS FINDING LEADS 28 Million With consistent traffic and a strong business focus, Linkedln remains a major social workhorse of marketing and sales teams everywhere. After a needed face lift and added analytics for business, LinkedIn is not going away soon. For more information on how to improve your marketing, visit Pardot.com (pardot an ExactTarget.company SOURCE: http://blog.nielsen.com/nielsenwire/social/2012/ in

2012 Social Media Report Cards

shared by Pardot on Jan 10
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2012 was one heck of a year for social media. We saw billion dollar acquisitions, bold new designs, and a strong push toward the integration of social media into traditional business processes. The c...

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