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2012 Nonprofit Communications Trends

Nonprofit Communications Nonprofit Marketing Trends 2012 Download the Full Report at How Nonprofit Marketers Plan for 2012 24% 59% 10% Will just do what they did last year. Have plans in their heads. Have a written and approved marketing plan for 2012. Have written plans or informal notes for themselves only, not formally approved by leadership. The Big Six: Most Important Nonprofit Communications Channels While fewer nonprofits identified websites and email as very important for 2012 than in 2011, they are still the top two dominant communications channels, followed by Facebook. The three more traditional channels – print, in-person events, and media relations/PR – held steady as the second half of the Big Six. Very Important Somewhat Important Website 68% 25% Email Marketing - E-Newsletters 67% 22% Facebook 31% 49% Print (Newsletters/ Direct Mail) 38% 29% In-Person Events 38% 28% Media Relations/ PR 28% 29% How Often Nonprofits Will Email and Direct Mail Their Supporters 77% 51% will email their supporters at least monthly. Up from 75% last year. will send direct majl to their supporters at least four times a year. Down from 55% last year. Quarterly is the most popular frequency, followed by twice a year. Monthly is the most popular frequency, followed by every other week. The Importance of Social Media to Nonprofits Video gained in importance for nonprofits from 2011 to 2012, while Facebook, Twitter, and blogging held steady. Very Important Somewhat Important Facebook 31% 49% Twitter 5% 29% Video / YouTube 6% 24% Blogging 18% What Nonprofits Find Exciting and Scary about 2012 What's Exciting... What's Scary... • Investing in New Websites • Vying for Supporters' Attention • Real Plans in Place for the • Trying Something New, Especially First Time Social Media • Integrating Communications • The Slow Economy and Lack of Investment in Marketing Channels to Increase Effectiveness • Using Social Media to Reach New Supporters • Being Overworked and Burning Out 2012 data based on November 2011 survey of 1,288 nonprofits in 42 countries, 82% from the U.S.

2012 Nonprofit Communications Trends

shared by juliareich on May 08
The 2012 Nonprofit Communications Trends Report reveals what nonprofits big and small have planned for 2012. We created this infographic for our client,


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