2011 Social Sharing Trends

2011 SOCIAL SHARING TRENDS Data powered by + Add This TOP SERVICES MOST POPULAR NOTABLE SI StumbleUpon creates a 320% Facebook makes up 52.1% of sharing on the web. viral lift. Google +1 grows 373%, but has plateaued. Twitter makes up 13.5% of sharing and grows 576.9%. Email, Print and Favorites make up 14.4% of sharing. Tumblr sharing grows by 1299.5% and is accelerating. Digg sharing continues to decline by 47.7%. Address Bar sharing creates 1600% viral lift. That's huge!* MySpace sharing continues to decline by 56.9%. CHROME GETS S OCIAL VOLUME OF SHARES BY BR OWSER Internet Explorer Chrome Firefox Chrome surpasses Firefox in November Safari O Opera MOBILE EXPLODES Growth in 1 Year iPad #Winning Occupy Wall Street 6x Sharing via mobile devices (like iPhone, iPad and Android) grows 6x this year. Sharing on iPad surpasses iPhone in June. iPad sharing grows 597.6%. Occupy Wall Street causes a 217% spike in mobile sharing on Oct 25th. A YEAR WORTH SHARING A TIMELINE OF THE MOST SHARED EVENTS THIS YEAR Osama Bin Laden Killed 28% of shares on AddThis were solely about Osama Bin Laden being killed on May 1st and 2nd. May 1 US East Coast Earthquake August 23 Royal Wedding April 29 Hurricane Irene August 25 Japan Tsunami March 11 RIP Steve Jobs October 5 Egypt Mubarak Resignation | Occupy Wall Street October 25 February 11 Final Space Shuttle Mission July 8 Super Bowl Kardashian Divorce February 6 October 31 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec DID YOU KNOW? 73% of the top 10 shares were related to death & disaster. Twitter makes up 52% of sharing in Japan. +1 Google sharing declines by 8%, even with the +1 button. *Sharing by copying URLS directly from the address bar to emails, IMs and other social channels can be up to 10x more than from sharing tools. ©2011 Clearspring Technologies. *clearspring Dec