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12 Key Benefits of Local SEO For Your Local Business

12 ΚΕΥ BΕΝEFITS OF LOCAL SEO FOR YOUR LOCAL BUSINESS WHAT IS LOCAL SEO? THIS MARKETING STRATEGY TAKES SEO ONE STEP FURTHER AND HELPS PEOPLE ON THE GO FIND WHAT THEY NEED THAT'S CLOSEST TO THEM. CONSIDER THAT THERE WILL BE AN ESTIMATED 211 MILLION PEOPLE IN THE U.S. USING THEIR SMARTPHONES FOR SEARCHES BY 2020. THAT MEANS THERE ARE MANY PEOPLE ON THE GO THAT MAY SELECT A PARTICULAR BUSINESS OUT OF CONVENIENCE. YOUR BUSINESS CAN USE ALL THE RIGHT KEYWORDS BUT IF YOUR EXACT LOCAL LOCATION ISN'T PICKED UP IN A SEARCH, THOSE KEYWORDS PROB- ABLY WON'T DO YOU MUCH GOOD. 1. INCREASE WEB TRAFFIC IF YOU'RE NOT TAKING ADVANTAGE OF LOCAL SEO, THEN YOU MIGHT BE COMPETING FOR SPACE IN THE SEARCH RESULTS WITH COMPANIES ON THE OTHER SIDE OF THE COUNTRY THAT ARE BIGGER THAN YOU. THAT MEANS YOU'LL PROBABLY GET PASSED OVER UNLESS THE MOBILE USER WITH LIMITED TIME ON THEIR LUNCH BREAK HAPPENS TO SCROLL TO THE THIRD PAGE OF SEARCH RESULTS AND SPOTS YOU. IF YOU SHOW UP MORE READILY IN SEARCHES, YOU'LL HAVE MORE PEOPLE CLICKING ON YOUR WEBSITE LINK TO SEE EVERYTHING YOU'VE GOT TO OFFER. 2. STAY COMPETITIVE WITH NEIGHBORING BUSINESSES IF SOMEONE WALKING IN THE NEIGHBORHOOD DOES A MOBILE SEARCH FOR SHOE INSERTS, FOR EXAMPLE, THEN THEORETICALLY YOUR BUSINESS WILL SHOW UP ALONG WITH ALL OF YOUR NEARBY COMPETITORS. HOWEVER, IF YOU AREN'T USING LOCAL SEO, THEN YOU WON'T BE RANKED AMONG THE LOCAL SEARCHES. SO EVEN IF YOU HAVE A BETTER PRODUCT OR THE SAME PRODUCT AT A BETTER PRICE THAN YOUR RIVALS, YOU MIGHT MISS OUT ON A SALE. CONSUMERS SHOPPING ON THEIR SMARTPHONES HAVE SHORT ATTENTION SPANS, SO IF YOU DON'T HIT FAST, YOU PROBABLY WON'T HIT AT ALL. 3. BUILD LINKS WITH NEARBY BUSINESSES NOT ONLY SHOULD YOU STAY COMPETITIVE WITH NEARBY BUSINESSES, BUT BY SHOWING UP IN LOCAL SEARCHES YOU MIGHT EVEN BE ABLE TO FORM ALLIANCES WITH THEM. FOR EXAMPLE, PERHAPS A LOCAL BUSINESS IS LOOKING TO CROSS-PROMOTE THEIR PROD- UCTS AND SERVICES WITH ANOTHER BUSINESS IN THE NEIGHBORHOOD. OR MAYBE THEY'RE TRYING TO CREATE A COLLECTIVE MARKETING CAMPAIGN TO BENEFIT SEVERAL BUSINESS OWNERS IN THE AREA. IF YOU'RE LISTED LOCALLY THEY CAN FIND YOU. 4. GAIN POSSIBLE REPEAT CUSTOMERS SOME OF YOUR CUSTOMERS ARE GOING TO BE PEOPLE WHO ARE VISITING THE AREA FROM FAR AWAY, AND ONLY NEED ONE THING FROM YOUR STORE WHILE THERE. LOCAL SEO CAN HELP CAPTURE THESE TYPES OF SHOPPERS THANKS TO MOBILE SEARCHES. 5. BUILD COMMUNITY SHOP LOCAL IS BIG, BOTH AMONG MARKETERS AND ALSO LOCAL RESIDENTS WHO WANT TO SUPPORT BUSINESSES IN THEIR AREA. AFTER ALL, BUYING LOCALLY HELPS BOOST THE LOCAL ECONOMY. SO IF YOUR BRAND IS ALL ABOUT BEING HOME-TOWN PROUD, YOU NEED TO DO MORE THAN REMEMBE NAMES AND ORDER PRODUCTS THAT ARE IN DEMAN CALLY. YOU NEED TO MAKE SURE POTENTIAL SHOPPERS WHO CARE ABOUT BUYING LOCALLY KNOW THAT YOU'RE WITHIN WALKING DISTANCE OF THEM. 6. EARN MORE TRUST THROUGH HIGHER RANKINGS ADMIT IT, WHEN YOU SEARCH FOR A PRODUCT OR SERVICE ONLINE, YOU PROBABLY ONLY TRUST THE FIRST FIVE OR SIx LISTINGS. YOU MIGHT ASSUME BUSINESSES THAT SHOW UP ON THE THIRD OR FOURTH PAGE OF RESULTS ARE PROBABLY DOING SOMETHING WRONG. TRUTH IS, THEY MAY BE DOING ALMOST EVERYTHING RIGHT EXCEPT HAVING LOCAL SEO. ONCE YOU START RANKING HIGHER, PEOPLE ARE MORE LIKELY TO TRUST YOU WITHOUT HAVING TO MAKE ANY CHANGES TO WHAT YOU'RE ALREADY OFFERING. 7. SHOW UP IN GOOGLE'S 3-PACK THE 3-PACK FROM GOOGLE MEANS THAT THE FIRST THREE LISTINGS THAT BEST MATCH YOUR SEARCH ARE DISPLAYED. YOU CAN EXPERIMENT WITH THIS BY TYPING IN SOMETHING YOUR BUSINESS SPECIALIZES IN, AND SEE IF IT RANKS IN THE TOP THREE SLOTS. THIS WAS A CHANGE FROM THE PREVIOUS 7-PACK, AND THE CHANGE WAS DRIVEN BY TRYING TO FIT RESULTS MORE EASILY ONTO MOBILE DEVICES. 8. GET MORE LOCAL REVIEWS LOCAL SHOPPERS LOVE RECOMMENDING A GOOD BUSINESS (OR COMPLAINING ABOUT A BAD ONE) ONLINE. IF SOMEONE SEARCHING FOR BUSINESS SEES OTHER LOCALS HAVE APPROVED OF IT, THEY'RE PROBABLY MORE LIKELY TO SHOP THERE AND RECOMMEND IT TO OTHERS. WHEN A CUSTOMER LEAVES A REVIEW OF YOUR BUSINESS THROUGH YOUR GOOGLE BUSINESS ACCOUNT AND YOU RESPOND TO IT, IT HELPS DRIVE YOUR SEO RANKING EVEN HIGHER. 9. REDUCE ADVERTISING COSTS REMEMBER THAT MORE THAN 80 PERCENT OF MOBILE USERS CLICK THE "NEAR ME" OPTION WHEN SEARCHING FOR A PARTICULAR TYPE OF BUSINESS. IF YOU'RE SUFFICIENTLY HIGH IN THE RANKINGS THANKS TO LOCAL SEO, THAT CAN SAVE YOU MONEY IN TRYING TO TARGET LOCALS THROUGH SPONSORED SOCIAL MEDIA CAMPAIGNS OR BY PUTTING ADS IN NEWSPA- PERS AND SENDING OUT FLYERS. 9. REDUCE ADVERTISING COSTS REMEMBER THAT MORE THAN 80 PERCENT OF MOBILE USERS CLICK THE "NEAR ME" OPTION WHEN SEARCHING FOR A PARTICULAR TYPE OF BUSINESS. IF YOU'RE SUFFICIENTLY HIGH IN THE RANKINGS THANKS TOo LOCAL SEO, THAT CAN SAVE YOU MONEY IN TRYING TO TARGET LOCALS THROUGH SPONSORED SOCIAL MEDIA CAMPAIGNS OR BY PUTTING ADS IN NEWSPA- PERS AND SENDING OUT FLYERS. 10. GAIN CUSTOMERS READY TO BUY WHILE MANY CUSTOMERS GO ONLINE FIRST TO RESEARCH PRODUCTS AND SERVICES FOR A FUTURE PURCHASE, MANY PERFORM A SEARCH BECAUSE THEY'RE READY TO BUY SOME- THING. IN FACT, 24 PERCENT OF PEOPLE WILL JUMP ON A SEARCH ENGINE WHEN THEY'RE READY TO DROP SOME MONEY. THAT MEANS THEIR MIND IS ALREADY MADE UP FOR WANT THEY WANT AND IT'S A MATTER OF SHOWING UP IN A LOCAL SEARCH FIRST TO CONVERT THAT SALE. 11. GET EXPOSURE IN LOCAL BUSINESS DIRECTORIES WITH LOCAL SEO OPTIMIZED, YOU'RE MORE LIKELY TO APPEAR IN LOCAL BUSINESS DIRECTO- RIES WHERE PEOPLE CAN SEARCH FOR SERVICES IN A PARTICULAR AREA AND EVEN LEAVE REVIEWS. HAVING YOUR BUSINESS NAME APPEAR IN LOCAL DIRECTORIES CAN BOOST YOUR CREDIBILITY AND ADD TO YOUR ORGANIC SEO RANKINGS. 12. KEEP UP WITH MOBILE GROWTH MANY PEOPLE SEARCH FOR LOCAL PRODUCTS AND SERVICES FROM THEIR DESKTOP COMPUT- ERS. HOWEVER, THERE'S NO DENYING HOW MANY PEOPLE TURN TO THEIR SMARTPHONE OR TABLET FIRST WHEN THEY'RE CONNECTING TO THE INTERNET. IN FACT, MOBILE DEVICES ACCOUNT FOR MORE THAN 52 PERCENT OF ONLINE TRAFFIC AS OF 2019 pw www.POPWEBANDPRINT.COM/

12 Key Benefits of Local SEO For Your Local Business

shared by popwebandprints on Sep 08
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What is local SEO, this marketing strategy takes se0 one step further and helps people on the go find what they need that's closest to them. Consider that there will be an estimated 211 million people...

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