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11 Content Marketing Lessons to Learn From 2015 [Infographic]

CONTENT MARKETING LESSONS TO LEARN FROM 2015 LESSON #1: Get a content marketing strategy 80% OF B2B MARKETERS HAVE A content marketing strategy LESSON #2: Strategies require a good Snderstanding of buyer personaš LESSON #3: Curate quality, relevant content OF COMPANIES ARE USING BUYER PERSONAS ;85%. Said they had little to no UNDERSTANDING OF buyer, persona- dévelopment BEST PRACTICES :60%: but eindicate it has increased the number and/or quality of their sales-ready leads =41% OF MARKETERS THAT CURATE CONTENT LESSON #4: Documenting your strategy may have a positive impact on its effectiveness -53%-marketers have a of the MOSToffective DOCUMENTED CONTENT MARKETING STRATEGY -40%of the LEAST offective imarketers have NO STRATEGY AT ALL LESSON #5: Social shares DO NOT build links. THERE IS People share for different reasons is CORRELATION LESSON #6: Content format can have on performance MAY GET SHARED, BUT and link building BETWEEN SOCIAL SHARES & REFERRING major impact of content DOMAIN LINKS hard work. QUIZZES RARELY GET LINKS 5-10- LIST POSTS REMAIN THE HIGHEST PERFORMING FORMAT, GAINING- LESSON #7: Let images MAKE your post, not break them 78%- TWEETS WITH IMAGES ARE to be share times the shares of other formats more likely, POSTS WITH IMAGES ON FAÇEBOOK GET those without LESSON #8: Don't outgrow Facebook NOW DRIVES -179% -179%-ore interactions and picture-list posts have viral potential 25% LESSON #9: If FACEBOOK need these 4 elements: you of all website traffic want EMOTIONAL your post to be a Amusing Surprising Beautiful Heart-warming Inspiring Warning Shocking viral CONTENT sensation, Images Facts Charts TOPIC you Trending Health/Fitness Cats and Dogs Story Babies FORMAT Quotes Videos Interaction List Quiz Long Life Love Curation Research Insights Practical Tips LESSON #10: :65%: become increasingly important BZB content has case studies LESSON #11: When surveyed, B2B content marketers indicated that the most important metries were SALES 'AND LEAD with: 84% sales 62%: :63%: webinars blogs more TOP RATED B2B CONTENT IS: こ 59 % 、 white researper 82% higher 85% lead generation conversion rates SOURCES: Lttp:// this-yearl Lttp:// uploads/2015/09ržOI6_B2B_Report_Final.pdf Lttp:// Lttps:// Lttp://ß.surveyresults-2 Lttp://www.curatacom/resources/ebooks/contentmarketing tactics-technology-planner Mainstreethost TA MARKIT NE AG NY SINC g99

11 Content Marketing Lessons to Learn From 2015 [Infographic]

shared by mainstreethost on Jan 18
To help you conquer content marketing in 2016, we gathered the most noteworthy lessons from last year (and the stats to support them) from BuzzSumo, Content Marketing Institute, Moz, and more.


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