Transcribed

10 Tips for Doing Snapchat Influencer Marketing Campaigns

10 Tips for Kickstarting SNAPCHAT INFLUENCER MARKETING The Shelf Start Snapchat with a BANG! Snaps disappear within 24 hours. 1 Choose influencers that have a gift for storytelling. Have fun and get creative with your campaigns. Utilize an influencer's audience to build your own. Strive for imperfection. Keep it raw and unscripted. in f Use supporting channels to increase campaign success. Be consistent with your 8 Snapping frequency. Do Something Include CTA's to increase campaign engagement. Use QR codes to grow 10 your audience. The Shelf

10 Tips for Doing Snapchat Influencer Marketing Campaigns

shared by TheShelf on Nov 08

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Snapchat isn't like other social networks where followers can look back at your old content. Your Snaps disappear after 24 hours, which is why you need to start out with a BANG! If you want to partner... up with an influencer on a Snapchat campaign, make sure you research several options first. Follow relevant accounts, watch their Snaps, identify those who have a gift for storytelling, ensure they can reach your target demographic, and select your influencer/s. They'll know how to bring your brand story to life in a way that resonates with the Snapchat audience. Tapping into the influencer's audience will help spread your message far and wide, and with the right call to action, you'll be able to build your own Snapchat following too. Use supporting social networks - like Instagram and Twitter - to help spread your message even further. If your call to action is to tweet something with a hashtag, you'll be better equipped to track the success of your campaign. Should you decide to start Snapping on your own account, make sure you can commit to consistency. That way your audience will know what they can expect from you. And don't forget to use QR codes! These will encourage users to follow your account and watch your Snaps. Unlike our perfectly-curated Instagram feeds, people hang out on Snapchat to see a slice of reality. So don't be afraid to keep things raw and unscripted, and most importantly, just have fun and get creative with your campaigns. After all, if you can't have fun on Snapchat, where can you have fun?!

Publisher

The Shelf

Designer

Lauren Jung