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10 Reasons Why Social Media is Good for Business? (Infographic)

10 REASONS WHY Social media has just started a revolution in the world of business. Now, it is not just being used by people to connect to their family and friends who may be miles away; it is also being tapped by entrepreneurs to help their business as well. EJG SOCIAL MEDIA A study about the relationship between small businesses DIGITAL MARKETING and social media, it was found out, 75% OF 69% ACTUALLY UPDATES AND/OR OTHER CONTENT THAT ARE RELATED TO THEIR FIELD OF INTEREST. BUSINESSES OWNS A COMPANY PAGE ON SOCIAL NETWORKING SITES LIKE FACEBOOK OR BUSINESS? LINKEDIN Facebook Social Media Sources and Usage still remains on the lead, with 1,155 million users just in 2013. (n=89) Have a company page on a social networking site like Facebook or Linkedin 75% YouTube landed on the second spot with 1,000 million users. Post status updates and/or articles of interest on sites like Linkedin or Facebook 69% Build your network through like LinkedIN 57% Monitor positive/negative feedback about your organization on social networks 54% Chinas's Qzone Have a blog on your areas expertise |39% with 712 amillion users. Tweet about your areas of expertise 26% Use Twitter as a customer service channel 16% Other 8% 1,400 Largest Social Networks In The World 1,200 1,155 Monthly Active Users (Unless Noted Otherwise) 1,000 1,000 800 Indicates Total Users 712 BI NETELLIGENCE 600 400 350 200 114 44 40 40 Facebook Youtube 31 Sina Weibo WhatsApp 30 Google + Tumbir UNE Twitter WeChat Tuduo (China Only) RenRen (China Oniy) Pinterest Badoo With all these amount of attention given by businesses to social networking sites, it is then interesting to ponder more Snapchat (US Only) Linkedin Vine Instagram Orkust Ozone (China Only) Tencent Weibo Foursquare Myspace Youku (China Only) vkontakte (Russia Onky) about social media's contribution to businesses. TO HAVE A BETTER UNDERSTANDING OF THINGS, HERE ARE THE 10 REASONS WHY SOCIAL MEDIA IS GOOD FOR BUSINESS: (1 YOU CAN GET MORE ONLINE EXPOSURE THROUGH SOCIAL MEDIA. As a business owner, you want your business to get more exposure and become more visible to your target audience. The good news is Since social media actually consume people's time online, you can take this very big opportunity to let them found you online and that it is more doable now because of social media. promote your business. 12 11 10 Others 17 mins Social 16 mins You have to make the most of it since according to research, social media actually 29 30 Travel 2 mins News 2 mins Entertainment 9 mins Adult 2 mins consume people's time online. Lifestyle 2 mins E-mail 3 mins Shopping 5 mins Business 3 mins YOU CAN SHOWCASE YOUR BRAND. A good branding will help you build a better reputation which, eventually, will make people trust you. WHAT WILL YOU BE USING SOCIAL MEDIA FOR? Brand Awareness Attracting New Custemers 71.20% in Existing Markets 52.80% Attracting New Custemers in New Markets 41.60% Interaction with Customers Generate Traffic to Your Website 51.20% Advertisement Marketing Campaigns 51.20% Promotion Events 51.20% We Den't Use Social Media 4.80% Other 5.60% 0.00% 10.00% 20.00% 30.00% 50.00% 60.00% 70.00% 80.00% That's why 71% of business owners are using social media for brand awareness. 3 THROUGH SOCIAL MEDIA, YOU CAN HEAR WHAT PEÒPLE SAY. Social listening is what it is called, a process where you "Ilisten" to people's thoughts and insights through social media. Apart from simply knowing what people think about your brand, you also have to monitor mentions. You have to be very observant. You also have to be open-minded. You cannot expect 100% positive thoughts and even comments from people. NEGATIVE CAN HELP YOU IMPROVE THINGS YOUR BUSINESS. YOU CAN GENERATE LEADS THROUGH THE HELP OF SOCIAL NETWORKING SITES After social listening, Lead Generation. proceed to the nexta step Social networking sites can help you generate targeted leads in your business which will ultimately results into more sales. facebook 77% of B2C Companies GENERATING LEADS THROUGH FACEBOOK. Facebook is one of the leading social networking sites when it comes to the generation of leads (5 SOCIAL MEDIA ATTRACTS MORE CUSTOMERS. Since social media has a wide coverage, it has the capability to influence people and convince them that certain products and services are worth buying. In 2013 alone, there was 23% of marketers who gained more clients through the use of this social networking site. Facebook Facebook Top Channel to Acquire a Customer Has made selling even better because of its influence. 52% of all marketers found a customer via Facebook in 2013 60% 52% 50% 43% 43% 40% 36% 30% 20% 15% 10% 9% 0% Facebook LinkedIn Company Blog Twitter Google+ Pinterest SOCIAL MEDIA ALLOWS YOU TO CONTACT YOUR PROSPECTIVE CUSTOMERS WITH PERSONAL TOUCH. ONLINE Everybody is Online Now Regardless of Age. If you are a business owner who will use social media for business, it is worth noting that there are already different kinds of people there. PEOPLE WHO ARE OVER 65 YEARS OLD STILL USE SOCIAL MEDIA. Social Networking Site Use By Age Group % of adult internet users in each age group who use social netwoking iste Total |"Yesterday" 100% 90% 80% 86% 70% 60% 70% 72% 50% 40% 52% 50% 30% 20% 34% 31% 10% 0% 18% Ages 18-29 Ages 30-49 Ages 50-64 Ages 65+ Source: Pew Research Cebter's Internet & American life Project 20-February 19, 2012 tracking survey of 2,253 adults age 18 and older. Interviews were conducted in both English and Spanish, by landline and cellphone. Margin of error is plus or minus 2.7 percentage points for results based on internet users [n=1,803]. Each of them has a different set of needs, too. Address each of them with personal touch and understand their concerns individually. YOU CAN BUILD RELATIONSHIPS WITH POTENTIAL CUSTOMERS. People are getting fonder and fonder of social media each day. In fact, they access to their accounts on social networking sites almost everywhere. in Social Media Has Not Yet Taken Over Corporate Learning How often do you use the following technologies for work-related learning? These sites are not just used at home; they are used in their respective offices, too. People even use these platforms to learn work-related things. Social networks (Facebook, LinkedIn) 19.9% Wikis 19.2% Blogs (WordPress, Live Journal) |16.7% Podcast 14.9% Shared media (YouTube, Flickr) 11.6% Micro-blogs (Twitter, Yammer) 7.7% Social bookmarking (Digg, reddit) | 2.5% Virtual worlds (Second Life) 1.3% Percentage of respondents answering often or all the time Augmented realities (Layar) 0.4% Since people are spending more time for these platforms, it is no longer difficult to build a strong relationship with them. (8) YOU CAN REINFORCE POSITIVE BEHAVIOR AND LOYALTY THROUGH REWARDS. THANK -%- YOU! PROMO When you already have a strong relationship with people online, the next thing to do is reward them to inspire them to continue their positive behaviors. You can offer your avid followers are special promos and discounts. This way, you can make them feel that you really do appreciate what they are doing. 9. RANK HIGHER. The more active you get on social networking sites, the more searchable you become. - you post something on your website - and because it's really cool people will like it a lot This content of yours will actually help you rank higher because they prove to be good content. It is a form of linkbuilding, which is also another - they share it many times using their social media accounts. important thing inSEO 10 MINIMIZE COST WITHOUT SACRIFICING QUALITY. Lots of people now decide based on what they see on social networking sites. You don't need to spend a lot of money just to have your brand promoted. You yourself can do it while at the comfort of your own home or office. Their decisions are usually affected by the thoughts and opinions of other people who are so into social media. No wonder, social media marketing is powerful and at the same time, very affordable. "Social media, indeed, is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands." Sources: 2%80%93print-to-survive InfoGRAPHICCJG PROUDLY CREATED BY: DIGITAL MARKETING 4.

10 Reasons Why Social Media is Good for Business? (Infographic)

shared by CJGDigitalMktg on Oct 31
To have a better understanding of things, here are the 10 reasons why social media is good for business in a colorful infographic.


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