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10 musts of using Instagram for businesses

10 MUSTS OF USING INSTAGRAM FOR BUSINESSES MAKE SURE YOU'VE CREATED A BUSINESS PAGE, NOT A PERSONAL PAGE Instagram offers two types of pages: Personal pages and business pages. To get all the benefits of a corporate account, double check that you're choosing the right option. DECIDE ON A STRONG BRAND STRATEGY Are you using your page to increase brand awareness? Sell your product? Gain more fans? Decide what your main goals are before you post to ensure you deliver a consistent message. EDIT YOUR SHARE SETTINGS Enable your pictures to be shared instantly on other social platforms like Facebook, Twitter and Pinterest upon posting. THEME YOUR PHOTOS TO HAVE A FAMILIAR LOOK Whether it's through the same filter or of the same subjects, make sure your photos all have a clear and consistent look' so fans and followers can easily tell them apart from other posters in their feed. EMBED INSTAGRAM PHOTOS ON YOUR BLOG Using Instagram's built-in embed can share photos on your blog to help attract the traffic from your website to your Instagram! Maecenas tempuA, elsget condiment thontus en quam mper lbers, itamet adioscing sem POST A SPONSORED AD Sponsored ads allow you remain in search results for desired keywords longer. They're not publically available yet, but should be soon for most business accounts. INCENTIVIZE FOLLOWERS WITH EXCLUSIVE PROMO CODES Offering exclusive promo codes and discounts to your Instagram followers is an easy way to encourage a follow, not just a like. REGRAM PICTURES USERS HAVE TAGGED YOU IN Sharing pictures you've been tagged in will en- courage others to post about your brand in hopes you'll do the same with their photos. It's a great way to show fan appreciation and an easy way to get others talking about your company. HOST A PHOTO CONTEST Create a custom hashtag and encourage others to Instagram your company logo as an entry to a contest. Your reach will expand as your fans' followers are exposed to your brand at no expense to you or your company's time. SHOW OFF YOUR EMPLOYEES IN THEIR ENVIRONMENT Create a trustworthy image that fans can relate to by showcasing who runs your company and how. Instagram is above all else visual, so use that to your advantage by showcasing your environment and employees!

10 musts of using Instagram for businesses

shared by sandrajames on Mar 11
Now that you can create an Instagram page solely for business purposes and there is the ability to post sponsored pictures, Instagram has jumped on the online marketing bandwagon in a very big way. Ch...


Sandra James



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