The Psychology of Colour

THE PSYCHOLOGY OF COLOUR & HOW TO MAKE IT WORK FOR YOUR BRAND To really make colours work for you, think about your audience: how old are they, where are they from, what are they likely to respond to? Also think about what emotion you are trying to put across. Above all though, trust your gut. We humans are built to see in colour and our instincts are powerful when choosing the right ones. THE IMPACT OF EMOTION ON COLOUR We like colours that While we dislike those that represent healthy living are unpleasent to remember burnt burgundy spaghetti bolognese blue skies pale yellow durian fruit the colour of berries dark green kale green hills HOW COLOURS CHANGE WITH AGE When we get older, blues appear to be less distinguishable Dark, deeper colours become brighter WHAT COLOURS SHOULD MY BRAND BE USING? Research suggests that the order of preference by adults is BLUE RED GREEN VIOLET ORANGE YELLOW HOW YOU CAN UTILIZE THE PSYCHOLOGY OF COLOUR FOR: POWERFUL PRESENTATIONS COMPELLING REPORTS HARD-HITTING INFOGRAPHICS Compelling infographics on serious topics will require these colours. These are the colours usually associated with stimulation, Calm, peace, and stillness excitement and are associated with these colours. strength. GREY, BLACK AND BROWN ARE ALL LINKED TO POWER, SADNESS AND DEPRESSION TOO MUCH RED CAN APPEAR AGGRESSIVE BLUE IS A COLOUR EVERYONE LIKES AND IS EASY ON THE EYE PEOPLE TEND NOT TO LIKE A LOT OF YELLOW ORANGE IS GOOD TO PORTRAY VALUE OF MONEY GREEN IS LINKED TO PURPLE IS THE COLOUR OF DIGNITY CREATIVE, USEFUL TO ENCOURAGE IMAGINATION info graphic.ly WWW.INFOGRAPHIC.LY