The Linus Group

disguisting Don't lick their brain, that's Wants you to lick their brain • Expresses creativity = Creative Director Makes plans Buys space = at 3am Suck. Idea. much better It sounded Media planner A great wingman Plans engagement = white board back to the Don't wait, go strikes at night Brilliance often Social Media Strategist Holds your hair To put on a pedestal = Content Strategist the bestest" Be Provocative shower too brain farts Beware of "My product is It works in the team Be Truthful Wait no, you need a that's what were up against" that's what we have to say but audience is, that's what they want, "Hey guys! That's who the campaign concepts! Time to BRAINSTORM the noise BULB! Break through Data in the wind Great for peeing Totally! Posters sheep" "Draw me a good stuff Dig up the audience? educate your Can you your team? everything!" "My product does Testimonials a brief for Ready to write App notes your sheep nowhere with We're going Yes Nah say... back it up? Can you words max Now say it in 8 wanted to a word Plus that's not But you also Not really Yes Gee, how unique! that before They've heard Your company (is much better beaucse of that one thing) Unlike (your competitors who suck becuase of one main thing But is it true? your customers? Your company provides (your stuff here) Who does (their thing here) For (your audience here) Can you fill in the blanks now? Now you're talking! Is the difference useful bestest! Yes I'm different! I'm the blanks! cheesy date No, too direct, like Hard to say I hate WITH A NEED YOU BEGIN don't just sit on it INSIGHTS! =Gold mine, See you in 9 months! has time to do it again. it right, but everyone Nobody has time to do difference? What's your unique denominator How' you doin? Uncover the common A NEED synthetic biologists Play tic-tac-toe with some folks LIHAVE LIHAVE should talk to A Messaging Strategy A what? Maybe you I don't have time A NEED Two bacterias walk into a bar.. Bartender says we don't serve bacterias, bacterias respond, "but we work here, were staph." Tell stories with words Campaign Execution Sounds like a great movie script! IT BEGAN WITH A NEED Gotta love specs What are you saying again? Ready, aim fire! Excecute the big idea Duh! Let's get your video production started Nice content! Research review Craete more Technical Primer Brochure Copy Scientifically accurate things collaterals This is not even pre-production yet Find more funny staph puns Provoke the market Now that's leadership! Brochure layout Document veelsal iPad brochure staph Hire production artists for fast and cheap production work Teach them a thing or two Print Ads Landing page Now that's education! Follow your Banner ads Tradeshow Backwall Boil Storyboard editorial calender Show off a few killer features your ideas Now that's persuassion! Tradeshow Popup eDM Antibiotic- Flesh - resistant eating Chop Chop! Ewww When do you Ask your boss Process want the launch? How do you know it's working? Process Let's get development of your website started Too much They can do web production too information Process What's the budget? Kick off with Get to production already! Axe your boss creative brief buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz buzz Hand off to Keep it interesting copywriter Quantify that! Nice look buzz buzz buzz buzz buzz Are you shooting stuff? (Staph) "Dr.Bidule, lives in an NMR cave. He likes imaginary walks on the beach and Define your Follow your audience SEO strategy • Make it ongoing personas giant magnets. We're sad to share that he uses IE6." Start Get your glasses on Is it in rolling that 3-D? Better talk about content Pictures speak a thousand words Show me inventory NMR magnets on imaginary beaches Yes No Get your CMS ready It ain't over even Design mood boards of magnetic beaches Show me a site map, Start prototyping when it's done Just make it tell me where the watchable content goes Export the Check for bugs and glitches movie Make it real Recheck for bugs and glitches Launch in style Release and broadcast Apply magnetic beach theme Code the heck out of it QC that • QA this Add some per-page metadata leads more Collect Blast targeted Cha-Ching! Buy more lists Reach out the back Tap on not.. esforce egrate your Collect CRM platform through Adjust out of it warm the heck Keep 'em success Traffick Report your channels influence rise funnel down the Witness your Shove them ep track efforts Follow your platform going Get your social media leads come it Let the hot Monitoring -A giant trebuchet - A naked celebrity -Talking puppies A Campaign rchitecture "Is Craig Venter really an asshole?" Make it happen! Okay maybe .Don't get not I it sued. to lif Yea, we came up with that "Shotgun Proteomics dead!" Show it to me! The naked and boss your team around celebrity? Free advice + less trouble than assholes Your content No the manag er campaign! editorializes = What to say and when to say it Yes ay it out for me engagement = The best places Get tactical! on one intera Actions speak louder than words Ooh Vo ergesvour Your media team demo value proposition uy stuff flightplan! = Nic Your creative director piques their curiosity = Masterpiece artowrk wow effect guarenteed You have a plan! Now you can lick their brains