A changing sector: where is science communication now?

A changing sector: Where is science communication now? BRITISH SCIENCE ASSOCIATION Who are science communicators? Where are they from? 88% White 3% Asian/Asian British 2% Mixed 11% 1% Black/Black British Scotland "..it would be amazing if there was a way of the community being brought together." 66% 34 3% Other 2% Prefer not to say Female Male 5% North East What do they do? N.relend 7% "4% £ Most common paid activities North West Yorkshire & 3% Did not say Did not say Humber Did not say UUU 76% 70% Paid 69% Paid 10% Paid raining Daing telence 25% Unpaid wen 21% Unpaid 23% Unpaid Midlands 7% Wales Most common unpaid activities East 49% Paid 11% 26% Did not say Did not say Did not say South East London 53% Paid 58% Paid 14% Besegreh weng bloggng eptrg volunteeri South West 45% Unpaid 41% Unpaid 38% Unpaid What roles are they in? Who do they work with? What world do they work to create? Who do science communicators look to most commonly for. 23% Openness Participation of respondents Identified themselves as freelancers training Advocacy Culture 39% Curiosity The most common fields are Enthusiasm Conlidence Universities Universities Knowledge Skils Informed Public Understanding 27% 25% 18% 15% networking funding Research Public Relations/ Corporate Comms Education Deficit Judgement Rights Accessbilty "...the most important audience for me is the non-scientists...we preach to the converted a lot." Democratic 14% Empowerment Cross-science Leamed Societies Private Comparies Research Councis Change Participatiom Universities The data in this infographic comes from 516 respondents from A changing sector: where is science communication now? (2016) surveyed in September 2015. A full version of this report can be found at bsa.sc/whereisscicommnow