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The Power of Crowdsourcing

The Power Of Crowdsourcing "The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that-but in doing so, it also unleashes the forces of creative destruction." Jeff Howe. Threadless is a community 図 driven t-shirt store that lets users PBR: Two advertising agencies are using crowdsourcing to try and purchase PBR brewing. When the company's founder died, he left the business to a non-profit organization. However, non-profits cannot own for-profit businesses. The two agencies (buyabeercompany.com) hope to raise $300 million to buy the company and continue making its beer. decide which designs get printed. A great way for designers to make a name for themselves. 図 1- Company Has a Problem 99 designs 図 TiVo went to the people who knew them the best: users. Instead of paying a team of creatives from an agency, the company offered $1000 for any banner submission chosen to be apart of its new campaign. The company noted that winners could be paid nearly instantly through PayPal. White House is collecting ideas on how to change the manufacturing industry from those who work in it. It asks people which technologies they think are most important to the industry, as well as what sort of future regulation they believe would be beneficial. 2-Company Broadcasts Problem Online 図 HP asked users to create ads for "You on You' series, which is an 'everyday version' of its Artist Edition campaign about how celebrities, such as Jay-Z, used their HP computers. 3- Online "crowd" is 図 HTC: In a note posted on Facebook, HTC says they are 'looking for a name that is playful and full of youth; before asking you to choose from one of four options. Asked for Solutions/ Suggestions Mtn Dew has used crowd sourcing a variety X of times, each time utilizing social networks to help accomplish its goals. The latest project, Dewocracy, is using Facebook and Youtube to develop new Mtn Dew beverages based on users preferences. Mountain Dew is taking market research directly to the people, by allowing them to decide what they want from future Mtn Dew drinks. 4- Crowd Submits Solutions | 你好 Facebook asked users worldwide X to help Translate the social network. In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages 5- Company Rewards Winning Solvers Unilever held a contest aimed at creative 図 professionals who could win $10,000 to design a new print and/or TV campaign for Peperami, a meat snack for children. Pepsi spent millions of dollars on a new social campaign. The goal was to move focus away from a 30 second spot during one TV event, to a longer, more engaging and broad demographic by encourages people to submit ideas which would put back into the community using music, food, healthcare, neighborhood repairs and improvement, and other environ- mentally friendly campains. 6- Company Owns Winning Solutions 図 Instead of leaving it to authorities to decide how to punish the hacker, TechCrunch's site was hacked. the site invited readers to determine 7- Company Profits the hackers fate. The Johnny Cash Project The directors and the record company, including producer Rick Rubin, chose to crowdsource drawings of Johnny Cash from all over the world (roughly 5,500 drawings) to animate a video for a song from his final record. New Zealand to vitaliz its tourism campaign, and turned to crowdsourcing byhosting a contest for young film makers. Their reward? The opportunity to screen work in front of famous director Peter Jackson, and a trip to NZ to shoot and produce a 3-minute film about the country. Doritos asked users to create a commercial for their new mystery flavor. The winner's commercial would air during the Super Bowl. They would also receive $1M, while 2nd and 3rd place get 600K & 400K respectively Web brands News Editors Who uses Scientific Research firms Start-ups crowd sourcing? Small Businesses Beverage companies Production companies & Ad Agencies National Health Museum moved to crowdsourced photography At YouTube and probably within any new social network 5 Replay $130,000 10% interact with the $150 content and change it 1% of the users are Second Deal: Individual Photographer with non-profit rate First Deal: Final Deal: active content creators professional or ad agency Istockphoto 99 designs # 1 Marketplace for Crowdsourced Graphic Design http://adage.com/globalnews/article?article_id=138978 http://www.gottaquirk.com/2010/01/10/doritos-crowdsourcing-the-super-bowl/ http://www.fastcompany.com/blog/anne-c-lee/green-room/hp-and-amazon-tap-crowdsourcing-ads http://blog.adhack.com/2010/01/14/pepsi-backs-crowdsourcing-and-social-media-no-super-bowl-commercial-this-year/ http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://blog.99designs.com/2010/02/06/design-tivo-huge-opportunity-99designs/ http://techcrunch.com/2009/08/26/facebook-files-for-patent-on-crowdsourced-translations/ http://www.brandrepublic.com/News/971048/Peter-Jackson-judge-NZ-tourism-crowdsourcing-campaign/ http://www.informationweek.com/news/government/policy/showArticle.jhtml?articlelD=224202476 http://www.mobile-computing-news.co.uk/htc-smartphone-news-3/3810/htc-wants-you-to-name-their-next-phone-2.html http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://www.psfk.com/2010/04/techcrunch-crowdsources-justice.html http://www.psfk.com/2009/12/crowdsourcing-300-million-to-buy-pabst-brewing-co.html http://mashable.com/2009/07/18/mountain-dew-crowdsourcing/ The Power Of Crowdsourcing "The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that-but in doing so, it also unleashes the forces of creative destruction." Jeff Howe. Threadless is a community 図 driven t-shirt store that lets users PBR: Two advertising agencies are using crowdsourcing to try and purchase PBR brewing. When the company's founder died, he left the business to a non-profit organization. However, non-profits cannot own for-profit businesses. The two agencies (buyabeercompany.com) hope to raise $300 million to buy the company and continue making its beer. decide which designs get printed. A great way for designers to make a name for themselves. 図 1- Company Has a Problem 99 designs 図 TiVo went to the people who knew them the best: users. Instead of paying a team of creatives from an agency, the company offered $1000 for any banner submission chosen to be apart of its new campaign. The company noted that winners could be paid nearly instantly through PayPal. White House is collecting ideas on how to change the manufacturing industry from those who work in it. It asks people which technologies they think are most important to the industry, as well as what sort of future regulation they believe would be beneficial. 2-Company Broadcasts Problem Online 図 HP asked users to create ads for "You on You' series, which is an 'everyday version' of its Artist Edition campaign about how celebrities, such as Jay-Z, used their HP computers. 3- Online "crowd" is 図 HTC: In a note posted on Facebook, HTC says they are 'looking for a name that is playful and full of youth; before asking you to choose from one of four options. Asked for Solutions/ Suggestions Mtn Dew has used crowd sourcing a variety X of times, each time utilizing social networks to help accomplish its goals. The latest project, Dewocracy, is using Facebook and Youtube to develop new Mtn Dew beverages based on users preferences. Mountain Dew is taking market research directly to the people, by allowing them to decide what they want from future Mtn Dew drinks. 4- Crowd Submits Solutions | 你好 Facebook asked users worldwide X to help Translate the social network. In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages 5- Company Rewards Winning Solvers Unilever held a contest aimed at creative 図 professionals who could win $10,000 to design a new print and/or TV campaign for Peperami, a meat snack for children. Pepsi spent millions of dollars on a new social campaign. The goal was to move focus away from a 30 second spot during one TV event, to a longer, more engaging and broad demographic by encourages people to submit ideas which would put back into the community using music, food, healthcare, neighborhood repairs and improvement, and other environ- mentally friendly campains. 6- Company Owns Winning Solutions 図 Instead of leaving it to authorities to decide how to punish the hacker, TechCrunch's site was hacked. the site invited readers to determine 7- Company Profits the hackers fate. The Johnny Cash Project The directors and the record company, including producer Rick Rubin, chose to crowdsource drawings of Johnny Cash from all over the world (roughly 5,500 drawings) to animate a video for a song from his final record. New Zealand to vitaliz its tourism campaign, and turned to crowdsourcing byhosting a contest for young film makers. Their reward? The opportunity to screen work in front of famous director Peter Jackson, and a trip to NZ to shoot and produce a 3-minute film about the country. Doritos asked users to create a commercial for their new mystery flavor. The winner's commercial would air during the Super Bowl. They would also receive $1M, while 2nd and 3rd place get 600K & 400K respectively Web brands News Editors Who uses Scientific Research firms Start-ups crowd sourcing? Small Businesses Beverage companies Production companies & Ad Agencies National Health Museum moved to crowdsourced photography At YouTube and probably within any new social network 5 Replay $130,000 10% interact with the $150 content and change it 1% of the users are Second Deal: Individual Photographer with non-profit rate First Deal: Final Deal: active content creators professional or ad agency Istockphoto 99 designs # 1 Marketplace for Crowdsourced Graphic Design http://adage.com/globalnews/article?article_id=138978 http://www.gottaquirk.com/2010/01/10/doritos-crowdsourcing-the-super-bowl/ http://www.fastcompany.com/blog/anne-c-lee/green-room/hp-and-amazon-tap-crowdsourcing-ads http://blog.adhack.com/2010/01/14/pepsi-backs-crowdsourcing-and-social-media-no-super-bowl-commercial-this-year/ http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://blog.99designs.com/2010/02/06/design-tivo-huge-opportunity-99designs/ http://techcrunch.com/2009/08/26/facebook-files-for-patent-on-crowdsourced-translations/ http://www.brandrepublic.com/News/971048/Peter-Jackson-judge-NZ-tourism-crowdsourcing-campaign/ http://www.informationweek.com/news/government/policy/showArticle.jhtml?articlelD=224202476 http://www.mobile-computing-news.co.uk/htc-smartphone-news-3/3810/htc-wants-you-to-name-their-next-phone-2.html http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://www.psfk.com/2010/04/techcrunch-crowdsources-justice.html http://www.psfk.com/2009/12/crowdsourcing-300-million-to-buy-pabst-brewing-co.html http://mashable.com/2009/07/18/mountain-dew-crowdsourcing/ The Power Of Crowdsourcing "The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that-but in doing so, it also unleashes the forces of creative destruction." Jeff Howe. Threadless is a community 図 driven t-shirt store that lets users PBR: Two advertising agencies are using crowdsourcing to try and purchase PBR brewing. When the company's founder died, he left the business to a non-profit organization. However, non-profits cannot own for-profit businesses. The two agencies (buyabeercompany.com) hope to raise $300 million to buy the company and continue making its beer. decide which designs get printed. A great way for designers to make a name for themselves. 図 1- Company Has a Problem 99 designs 図 TiVo went to the people who knew them the best: users. Instead of paying a team of creatives from an agency, the company offered $1000 for any banner submission chosen to be apart of its new campaign. The company noted that winners could be paid nearly instantly through PayPal. White House is collecting ideas on how to change the manufacturing industry from those who work in it. It asks people which technologies they think are most important to the industry, as well as what sort of future regulation they believe would be beneficial. 2-Company Broadcasts Problem Online 図 HP asked users to create ads for "You on You' series, which is an 'everyday version' of its Artist Edition campaign about how celebrities, such as Jay-Z, used their HP computers. 3- Online "crowd" is 図 HTC: In a note posted on Facebook, HTC says they are 'looking for a name that is playful and full of youth; before asking you to choose from one of four options. Asked for Solutions/ Suggestions Mtn Dew has used crowd sourcing a variety X of times, each time utilizing social networks to help accomplish its goals. The latest project, Dewocracy, is using Facebook and Youtube to develop new Mtn Dew beverages based on users preferences. Mountain Dew is taking market research directly to the people, by allowing them to decide what they want from future Mtn Dew drinks. 4- Crowd Submits Solutions | 你好 Facebook asked users worldwide X to help Translate the social network. In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages 5- Company Rewards Winning Solvers Unilever held a contest aimed at creative 図 professionals who could win $10,000 to design a new print and/or TV campaign for Peperami, a meat snack for children. Pepsi spent millions of dollars on a new social campaign. The goal was to move focus away from a 30 second spot during one TV event, to a longer, more engaging and broad demographic by encourages people to submit ideas which would put back into the community using music, food, healthcare, neighborhood repairs and improvement, and other environ- mentally friendly campains. 6- Company Owns Winning Solutions 図 Instead of leaving it to authorities to decide how to punish the hacker, TechCrunch's site was hacked. the site invited readers to determine 7- Company Profits the hackers fate. The Johnny Cash Project The directors and the record company, including producer Rick Rubin, chose to crowdsource drawings of Johnny Cash from all over the world (roughly 5,500 drawings) to animate a video for a song from his final record. New Zealand to vitaliz its tourism campaign, and turned to crowdsourcing byhosting a contest for young film makers. Their reward? The opportunity to screen work in front of famous director Peter Jackson, and a trip to NZ to shoot and produce a 3-minute film about the country. Doritos asked users to create a commercial for their new mystery flavor. The winner's commercial would air during the Super Bowl. They would also receive $1M, while 2nd and 3rd place get 600K & 400K respectively Web brands News Editors Who uses Scientific Research firms Start-ups crowd sourcing? Small Businesses Beverage companies Production companies & Ad Agencies National Health Museum moved to crowdsourced photography At YouTube and probably within any new social network 5 Replay $130,000 10% interact with the $150 content and change it 1% of the users are Second Deal: Individual Photographer with non-profit rate First Deal: Final Deal: active content creators professional or ad agency Istockphoto 99 designs # 1 Marketplace for Crowdsourced Graphic Design http://adage.com/globalnews/article?article_id=138978 http://www.gottaquirk.com/2010/01/10/doritos-crowdsourcing-the-super-bowl/ http://www.fastcompany.com/blog/anne-c-lee/green-room/hp-and-amazon-tap-crowdsourcing-ads http://blog.adhack.com/2010/01/14/pepsi-backs-crowdsourcing-and-social-media-no-super-bowl-commercial-this-year/ http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://blog.99designs.com/2010/02/06/design-tivo-huge-opportunity-99designs/ http://techcrunch.com/2009/08/26/facebook-files-for-patent-on-crowdsourced-translations/ http://www.brandrepublic.com/News/971048/Peter-Jackson-judge-NZ-tourism-crowdsourcing-campaign/ http://www.informationweek.com/news/government/policy/showArticle.jhtml?articlelD=224202476 http://www.mobile-computing-news.co.uk/htc-smartphone-news-3/3810/htc-wants-you-to-name-their-next-phone-2.html http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://www.psfk.com/2010/04/techcrunch-crowdsources-justice.html http://www.psfk.com/2009/12/crowdsourcing-300-million-to-buy-pabst-brewing-co.html http://mashable.com/2009/07/18/mountain-dew-crowdsourcing/ The Power Of Crowdsourcing "The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that-but in doing so, it also unleashes the forces of creative destruction." Jeff Howe. Threadless is a community 図 driven t-shirt store that lets users PBR: Two advertising agencies are using crowdsourcing to try and purchase PBR brewing. When the company's founder died, he left the business to a non-profit organization. However, non-profits cannot own for-profit businesses. The two agencies (buyabeercompany.com) hope to raise $300 million to buy the company and continue making its beer. decide which designs get printed. A great way for designers to make a name for themselves. 図 1- Company Has a Problem 99 designs 図 TiVo went to the people who knew them the best: users. Instead of paying a team of creatives from an agency, the company offered $1000 for any banner submission chosen to be apart of its new campaign. The company noted that winners could be paid nearly instantly through PayPal. White House is collecting ideas on how to change the manufacturing industry from those who work in it. It asks people which technologies they think are most important to the industry, as well as what sort of future regulation they believe would be beneficial. 2-Company Broadcasts Problem Online 図 HP asked users to create ads for "You on You' series, which is an 'everyday version' of its Artist Edition campaign about how celebrities, such as Jay-Z, used their HP computers. 3- Online "crowd" is 図 HTC: In a note posted on Facebook, HTC says they are 'looking for a name that is playful and full of youth; before asking you to choose from one of four options. Asked for Solutions/ Suggestions Mtn Dew has used crowd sourcing a variety X of times, each time utilizing social networks to help accomplish its goals. The latest project, Dewocracy, is using Facebook and Youtube to develop new Mtn Dew beverages based on users preferences. Mountain Dew is taking market research directly to the people, by allowing them to decide what they want from future Mtn Dew drinks. 4- Crowd Submits Solutions | 你好 Facebook asked users worldwide X to help Translate the social network. In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages 5- Company Rewards Winning Solvers Unilever held a contest aimed at creative 図 professionals who could win $10,000 to design a new print and/or TV campaign for Peperami, a meat snack for children. Pepsi spent millions of dollars on a new social campaign. The goal was to move focus away from a 30 second spot during one TV event, to a longer, more engaging and broad demographic by encourages people to submit ideas which would put back into the community using music, food, healthcare, neighborhood repairs and improvement, and other environ- mentally friendly campains. 6- Company Owns Winning Solutions 図 Instead of leaving it to authorities to decide how to punish the hacker, TechCrunch's site was hacked. the site invited readers to determine 7- Company Profits the hackers fate. The Johnny Cash Project The directors and the record company, including producer Rick Rubin, chose to crowdsource drawings of Johnny Cash from all over the world (roughly 5,500 drawings) to animate a video for a song from his final record. New Zealand to vitaliz its tourism campaign, and turned to crowdsourcing byhosting a contest for young film makers. Their reward? The opportunity to screen work in front of famous director Peter Jackson, and a trip to NZ to shoot and produce a 3-minute film about the country. Doritos asked users to create a commercial for their new mystery flavor. The winner's commercial would air during the Super Bowl. They would also receive $1M, while 2nd and 3rd place get 600K & 400K respectively Web brands News Editors Who uses Scientific Research firms Start-ups crowd sourcing? Small Businesses Beverage companies Production companies & Ad Agencies National Health Museum moved to crowdsourced photography At YouTube and probably within any new social network 5 Replay $130,000 10% interact with the $150 content and change it 1% of the users are Second Deal: Individual Photographer with non-profit rate First Deal: Final Deal: active content creators professional or ad agency Istockphoto 99 designs # 1 Marketplace for Crowdsourced Graphic Design http://adage.com/globalnews/article?article_id=138978 http://www.gottaquirk.com/2010/01/10/doritos-crowdsourcing-the-super-bowl/ http://www.fastcompany.com/blog/anne-c-lee/green-room/hp-and-amazon-tap-crowdsourcing-ads http://blog.adhack.com/2010/01/14/pepsi-backs-crowdsourcing-and-social-media-no-super-bowl-commercial-this-year/ http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://blog.99designs.com/2010/02/06/design-tivo-huge-opportunity-99designs/ http://techcrunch.com/2009/08/26/facebook-files-for-patent-on-crowdsourced-translations/ http://www.brandrepublic.com/News/971048/Peter-Jackson-judge-NZ-tourism-crowdsourcing-campaign/ http://www.informationweek.com/news/government/policy/showArticle.jhtml?articlelD=224202476 http://www.mobile-computing-news.co.uk/htc-smartphone-news-3/3810/htc-wants-you-to-name-their-next-phone-2.html http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://www.psfk.com/2010/04/techcrunch-crowdsources-justice.html http://www.psfk.com/2009/12/crowdsourcing-300-million-to-buy-pabst-brewing-co.html http://mashable.com/2009/07/18/mountain-dew-crowdsourcing/ The Power Of Crowdsourcing "The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that-but in doing so, it also unleashes the forces of creative destruction." Jeff Howe. Threadless is a community 図 driven t-shirt store that lets users PBR: Two advertising agencies are using crowdsourcing to try and purchase PBR brewing. When the company's founder died, he left the business to a non-profit organization. However, non-profits cannot own for-profit businesses. The two agencies (buyabeercompany.com) hope to raise $300 million to buy the company and continue making its beer. decide which designs get printed. A great way for designers to make a name for themselves. 図 1- Company Has a Problem 99 designs 図 TiVo went to the people who knew them the best: users. Instead of paying a team of creatives from an agency, the company offered $1000 for any banner submission chosen to be apart of its new campaign. The company noted that winners could be paid nearly instantly through PayPal. White House is collecting ideas on how to change the manufacturing industry from those who work in it. It asks people which technologies they think are most important to the industry, as well as what sort of future regulation they believe would be beneficial. 2-Company Broadcasts Problem Online 図 HP asked users to create ads for "You on You' series, which is an 'everyday version' of its Artist Edition campaign about how celebrities, such as Jay-Z, used their HP computers. 3- Online "crowd" is 図 HTC: In a note posted on Facebook, HTC says they are 'looking for a name that is playful and full of youth; before asking you to choose from one of four options. Asked for Solutions/ Suggestions Mtn Dew has used crowd sourcing a variety X of times, each time utilizing social networks to help accomplish its goals. The latest project, Dewocracy, is using Facebook and Youtube to develop new Mtn Dew beverages based on users preferences. Mountain Dew is taking market research directly to the people, by allowing them to decide what they want from future Mtn Dew drinks. 4- Crowd Submits Solutions | 你好 Facebook asked users worldwide X to help Translate the social network. In a year, Facebook used crowd sourcing to translate its entire site to over 60 languages 5- Company Rewards Winning Solvers Unilever held a contest aimed at creative 図 professionals who could win $10,000 to design a new print and/or TV campaign for Peperami, a meat snack for children. Pepsi spent millions of dollars on a new social campaign. The goal was to move focus away from a 30 second spot during one TV event, to a longer, more engaging and broad demographic by encourages people to submit ideas which would put back into the community using music, food, healthcare, neighborhood repairs and improvement, and other environ- mentally friendly campains. 6- Company Owns Winning Solutions 図 Instead of leaving it to authorities to decide how to punish the hacker, TechCrunch's site was hacked. the site invited readers to determine 7- Company Profits the hackers fate. The Johnny Cash Project The directors and the record company, including producer Rick Rubin, chose to crowdsource drawings of Johnny Cash from all over the world (roughly 5,500 drawings) to animate a video for a song from his final record. New Zealand to vitaliz its tourism campaign, and turned to crowdsourcing byhosting a contest for young film makers. Their reward? The opportunity to screen work in front of famous director Peter Jackson, and a trip to NZ to shoot and produce a 3-minute film about the country. Doritos asked users to create a commercial for their new mystery flavor. The winner's commercial would air during the Super Bowl. They would also receive $1M, while 2nd and 3rd place get 600K & 400K respectively Web brands News Editors Who uses Scientific Research firms Start-ups crowd sourcing? Small Businesses Beverage companies Production companies & Ad Agencies National Health Museum moved to crowdsourced photography At YouTube and probably within any new social network 5 Replay $130,000 10% interact with the $150 content and change it 1% of the users are Second Deal: Individual Photographer with non-profit rate First Deal: Final Deal: active content creators professional or ad agency Istockphoto 99 designs # 1 Marketplace for Crowdsourced Graphic Design http://adage.com/globalnews/article?article_id=138978 http://www.gottaquirk.com/2010/01/10/doritos-crowdsourcing-the-super-bowl/ http://www.fastcompany.com/blog/anne-c-lee/green-room/hp-and-amazon-tap-crowdsourcing-ads http://blog.adhack.com/2010/01/14/pepsi-backs-crowdsourcing-and-social-media-no-super-bowl-commercial-this-year/ http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://blog.99designs.com/2010/02/06/design-tivo-huge-opportunity-99designs/ http://techcrunch.com/2009/08/26/facebook-files-for-patent-on-crowdsourced-translations/ http://www.brandrepublic.com/News/971048/Peter-Jackson-judge-NZ-tourism-crowdsourcing-campaign/ http://www.informationweek.com/news/government/policy/showArticle.jhtml?articlelD=224202476 http://www.mobile-computing-news.co.uk/htc-smartphone-news-3/3810/htc-wants-you-to-name-their-next-phone-2.html http://techcrunch.com/2010/05/01/advice-from-founders-who-bootstrapped-their-way-to-success-2/ http://www.psfk.com/2010/04/techcrunch-crowdsources-justice.html http://www.psfk.com/2009/12/crowdsourcing-300-million-to-buy-pabst-brewing-co.html http://mashable.com/2009/07/18/mountain-dew-crowdsourcing/

The Power of Crowdsourcing

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This infographic describes what crowdsourcing is and how to utilize it to really harness people's talents. It provides examples for different ways that companies use crowdsourcing to get results.

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