Click me

The Social Media Election

The SOCIAL MEDIA ELECTION Franklin D. Roosevelt John F. Kennedy Barack Obama Roosevelt gave a series of 30 evening radio addresses between 1933 and 1944 In 1961, Kennedy became the first president to hold a live televised news conference. Dubbed "The First Internet President", in 2008, Obama strategically created an effective campaign on the web. 1933 1961 2008 IN 2008.. 22% of Americans were using social networking websites #election2008 7% received campaign 3% signed up as a “friend" of a candidate information from websites #election2008 #election2008 2008 MARKED THE START OF THE ONLINE CAMPAIGN 24% of Americans learned about the presidential campaign through the Internet in 2008, which almost doubled from 13% in 2004. In 2008, President Obama reached out to a younger demographic and utilized the free advertising capabilities of the Internet. The videos posted on his YouTube channel received 14.5 million hours of viewing; equating to $47 million in pre-Internet, Television spending. THEN & NOW NUMBER OF FACEBOOK & TWITTER USERS 955 mil 750 mil 500 mil- 500 mil 250 mil 200 mil 100 mil 1 mil 75 mil 8 mil 2008 2009 2010 2011 2012 You Tube 2008 2012 Barach Obama Barach Obama 2,379,102 supporters 28,739,528 supporters 112,474 followers 19,917,434 followers 114,559 subscribers 226,999 subscribers John Mclain Mitt Romney 620,359 supporters 7,093,095 supporters 4,603 followers 1,145,212 followers 28,419 subscribers 19,281 subscribers TODAY y 90% OF SENATORS & HOUSE MEMBERS, 42 GOVERNORS & 35 WORLD LEADERS HAVE TWITTER ACCOUNTS ABOUT 50% OF AMERICANS USE SOCIAL NETWORKING SITES DEMOGRAPHIC OF WEBSITE VISITORS VS FACEBOOK FANS BY AGE GROUP <18 18-24 I 25-34 35-44 145-54 I 55+ Barach Obama 888888 2% 9% 13% 17% 21% 36% WEBSITE 10% 24% 25% 19% 14% 8% FACEBOOK Mitt Romney 888833888 5% 19% 22% 13% 17% 13% WEBSITE 5% 15% 21% 19% 20% 19% FACEBOOK 39 19 18 16 HOW ENGAGED ARE SOCIAL MEDIA SITE USERS? Percentage of social media website users who see their friends talking about politics Percentage of social media users who talk about politics Percentage of those who have gotten rid of their network due to a friend who talks too much about politics disagrees with views Percentage of those who have added friends who agree with their political views. SOCIAL VOTING In a 2010 social experiment, 60 million Facebook users were sent messages alerting them that their friends had voted. This group of users were .39% more likely to vote than those who didn't receive a message, and their friends voted at a higher rate as well. Combined, this translated to an additional 282,000 votes. ELECTION 2012 Barach Obama Mitt Romney 29 TWEETS PER DAY 1 TWEET PER DAY #ELECTION2012 #ELECTION 2012 In 2011, President Obama organized the first "Twitter town hall" meeting, answering questions from the public through Twitter. Mitt Romney's presidential campaign is the first to buy a trending topic on Twitter, #RomneyRyan2012 is the official hashtag of the campaign. II> UPLOADS FOUR VIDEOS A DAY TO YOUTUBE CHANNEL I> UPLOADS ONE VIDEO A DAY TO YOUTUBE CHANNEL LIKES ON FACEB0OK POST A DAY 398,458 294,927 ONLINE DONORS OF BARACK OBAMA FROM 2011 TO 2012 BY AGE GROUP <35 35-54 55+ 26% 32% 42% FANS + FRIENDS 7% 34% 59% NON-FANS WHAT'S NEXT? Social media has quickly become a vital campaign platform, allowing candidates to have direct relationships with fans and followers. Does this mean the end of the television advertisments and mailed flyers? Will these social media statistics predict the outcome of this year's presidential election? "Social Media and the 2012 U.S. Presidential elections" "Can Social Media Predict Election Outcomes?" "Five Ways Digital Media is Shaping the 2012 Presidential Election" Politico *2012-The Social Media Election" "Social Voting' Really Does Rock the Vote "How Obama's Internet Campaign Changed Politics" "Internet's Broader Role in Campaign 2008: Social Networking and Online Videos Take Oft" "Romney Campaign is First to Buy a Twitter Trending Topic" "Obama vs. Romney: A Social Media Showdown By The Numbers" "Snapshot of Presidential Candidate Social Networking Stats: Nov. 3, 2008" "Online Peer Pressure Boosts Voter Turnout" VerticalMeasures Intelligent Internet Marketing

The Social Media Election

shared by verticalmeasures on Oct 18
How do the candidates compare when it comes to social meda? What does their activities on Facebook, Twitter and YouTube say about their campaign? Learn more about Barack Obama, Mitt Romney, and their ...


Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy


Click the code to copy
Customize size