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Social Media Analysis of the 2012 Election

marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa marketsmart 2012 ELECTION PUBLISHING FOR BUSINESS Who's got your Tweet? ***** Every four years, those of us in the social media industry get to study the. use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will ever get a chance to see. Let's examine how the candidates are doing. President Obama Mitt Romney THE MODERATE Rick Perry Herman Cain Ron Paul CURRENT CHAMP THE TEXAN GOV. THE BUSINESSMAN THE PRINCIPLED REP "Obama for America" "Focus on Jobs" "Get America Working Again" "The 999 Plan" "Restore America Now" Offical Campaign Site: barackobama.com Offical Campaign Site: rickperry.org Offical Campaign Site: hermancain.com Offical Campaign Site: Offical Campaign Site: Traffic mittromney.com ronpaul2012.com built with built with built with built with built with а 5,543 1,022= 47,932 8,334 58,403 12,309 39,965 3,058 = 10,954 2,307 Find us on facebook Alexa.com - 10/12/2011 - Internationas and US Ranks (A lower rank means more traffic.) 23,518,505 1,130,918 167,049 6 265,362 541,749 10/12/2011- Facebook Likes 10,526,734 87 131,107 75 96,147 58 113,694 80 79,948 75 10/13/2011-Twitter Followers / Klout.com Score 51% 9 54K 61% 43* 54% 9 1K 91% 3K 82% 2.9K NEGATIVE POSITIVE NEGATIVE POSITIVE POSITIVE *Actual Number - 10/13/2011 Amplicate.com 9% 3:1 37% 37% STRENGTH SENTMMENT PASSION REACH 34% 3:1 35% 32% 4% 3:1 34% 33% 46% 3:1 43% 34% 23% 5:1 45% 29% STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH STRENGTH SENTIMENT PASSION REACH 10/13/2011 SocialMention.com 210,705 SUBSCRIBERS 1.5M TOTAL VIEWS 1,391 SUBSCRIBERS You Tube 2.5M 3,159 SUBSCRIBERS 1.9M 2.2M 166M 1,749 SUBSCRIBERS 20,569 SUBŚCRIBERS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS TOTAL VIEWS Video Search Results: 89,300 Video Search Results: 14,600 Video Search Results: 16,800 Video Search Results: 10,300 Video Search Results: 66,900 NO ANH KIY LIBERTY amazon 5,167 IN BOOKS 442,346 IN BOOKS 10,769 IN BOOKS 293,668 IN BOOKS DEFINED 1,007 IN BOOKS FEDUP! 77,765 in kindle MITT HONNE 8,242 in kindle RIEK PERRY 19,952 in kindle HEAMA AIN 106 in kindle RON PAIL 7,693 in kindle Ranking via salesrankexpress.com - 10/13/11 56 GROUPS 8.6K 9.4K MEMBERS INTERESTED 11 124 MEMBERS INTERESTED N/A 707 GROUPS 1 123 164 87K 38K Meetup NOT FOUND GROUPS CITIES MEMBERS INTERESTED MEMBERS INTEREST Meetup.com *Meetup.com/everywhere 86M 18M Not Available 17M 2nd QUARTER 2.5M 55M+ 14M 4.5M 8M OpenSecrets.org Not Available 3rd QUARTER Center for Responsive ic 2nd QUARTER 3rd QUARTER est. 2nd QUARTER 3rd QUARTER est. 3rd QUARTER rep. 2nd QUARTER 2nd QUARTER 3rd QUARTER rep. OpenSecrets.org - A Measure of Influence on US Elections - 2011 Fundraising Toals 43.6% Presidential Approval (RCP Average) 5% 11% 13%REAL CLEAR 29% 22% 23% 23% 9% 14% 16% 10% 29% 30% 27% 19% 5% Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSI Reuters Rassmussen PPP NBC/WSJ Reuters Rassmussen PPP NBC/WSJ Reuters POLITICS Latest National Polls(10/10-10/12) - RealClearPolitics.com 2011 Straw Polls Google trends Search Volume VS News Reference Volume Herman Cain 8 Search Volume index Google Trends Ron Paul 8 Mitt Romney 4 10.0 B Rick Perry 5.00 Mitt Romney Ricky Perry Herman Cain Ron Paul Mitt Romney Ron Paul 3 Herman Cain 1 Sep 18 2011 Sep 25 2011 Oct 2 2011 Oct 9 2011 Rick Perry TT TT TI O TTT News reference volume Mitt Romney 4 Herman Cain 2 Ron Paul 1 Rick Perry 1 What does the largest American blimp have to do with social networking? Ron Paul Google Ron Paul One thing that can be learned from all the canidates, especially the I Paul campaign, is the autonomy given to each of his "volunteers". The message is consistent and readily available through simple Google searches, YouTube videos and several books. There is no "style guide", everyone knows the goals and is left up to their own creativeness to spread the message and activate the network through any means their talent best fits. Editing is often crowd sourced through many forums and social media sites. This is evidenced in comments to news articles and blog posts, grassroots songs and videos, hundreds of fan supported sites, straw polls, and "money bombs". Social networking isn't limited to online communications. The message may be spread and clarified through the internet, but its true effectiveness is when each individual introduces the message to their sphere of influence in ways they think will work best. Design and Data Collection by: Jason Kocina @jason_kocina DOWNLOAD the WEB STARTER KIT Today, all businesses need a newsroom. marketsmart PUBLISHING FOR BUSINESS Let us help you start yours. Tools to prepare you for Learn more at: www.MarketSmartSites.com or (612) 787-SITE an effective website. c Rank Alexa

Social Media Analysis of the 2012 Election

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Every four years, those of us in the social media industry get to study the use of social media in the political sphere. There is a lot to be learned from some of the largest online campaigns we will...

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