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Power of Mail During Elections

neopost uSA ELECTIONS POWER OF MAIL DURING I Throughout history mail has played a fundamental role in how companies communicate to customers. As the world of communication has evolved, new digital channels have emerged providing individuals and businesses with many new options. However, one form of send and receive communication still remains the most powerful: mail. This election season, mail will again play a critical role in shaping the course of our country. From political advertisements and endorsements to balloting, candidates and municipalities will rely on the power of mail to reach voters when it counts the most. www.The Mail Dominates in Reaching Voters 1% of social media fans of the 200 biggest brands actually interact f 21% of permissions-based emails are never delivered 31% of households rely mostly on their mobile phones E *43% of Americans now have DVR and do not watch commercials $81% of households read their mail daily States Turn to Vote-by-Mail 2012 Political Mail Volume on the Rise In the 2008 presidential election, 24 million ballots, or 18% of all votes, were cast by mail. 1.7 billion pieces of political mail nationwide $285 million to be spent on direct mail • 33 Senate seat races • 435 House seat races • 13 governors' races Early Voting by Mail Skyrockets Early (mail-in) voting in recent presidential elections: • 20% of all votes cast in 2004 • 30% of all votes cast in 2008 • 35% forecast for 2012 Sources: 1 27 states allow no-excuse voting by mail 1 21 states allow excuse-only voting by mail O 2 states are vote-by-mail only, eliminating Ehrenberg-Bass Institute for Marketing Science, 2012 The Global Email Deliverability Benchmark Report 2H 2011, Return Path, Inc, 2012 Pew Internet & American Life Project, Pew Research Center, June 26, 2012 Nielson, March 2012 United States Postal Service", The Household Diary Study 2010 2008 Election Administration and Voting Survey, November 2009, U.S. Election Assistance Commission Huffington Post, "Early Voting in 2012: What to Expect," Michael P. McDonald, August 13, 2012 polling stations O 2012 Neopost USA, Inc.

Power of Mail During Elections

shared by NeopostJudyW on Oct 24
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Political mail at all levels is big business. Direct Mail is a more cost effective way to get the messages out. The numbers tell the story...


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