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Obama Motors

RESURGENT REPUBLIC Target Voter Series Your OBAMA MOTORS OBAMA INDEPENDENTS* WERE ASKED: If Barack Obama were a car, what kind of car would he be and why? VERY NEGATIVE RICHMOND CROSSOVER SUV: "I'm not sure he knows which way he wants to go – what he wants to actually be." MERCEDES: "They just spend and spend and spend." RICHMOND THE DALE: "It was supposed to come out in the 1970s. It was a woman who - it's a great story if you've never heard of it - she gave us this car, the Dale, which was supposed to end the gas crisis. It was sup- posed to be for the masses, kind of like the Volk- swagen - user-friendly. It was this really kind of cool, sleek-looking car. And then, the thing never ran, it was a false bill of goods. It looked good on paper, but when it came to delivering it, it was worse than it even came out to be." RICHMOND HYBRID SUV: people and being unsuccessful at all of it." "Trying to be all things to . RICHMOND DENVER YUGO: "All flash and no dash." DENVER BROKEN DOWN JUNKER: "There's no hope of repair, no hope of salvage, it's just gone." CORVAIR: "It just doesn't last that long.' DENVER "I changed the name of one. I called it the FORD UNFOCUS because he's the typical politician, he says a lot of things and doesn't really back them up." RICHMOND SOMEWHAT LUXURY SEDAN: "It seems like he's always a step ahead, or maybe not a step ahead, but a step beyond where we need to be. He needs to backup and focus on some different things. So he's a little more up there than he needs to be." NEGATIVE RICHMOND FORD: "It reminded me of fix-or-repair daily. It seemed like he always had to fix something or repair something that was said or done, or that Con- gress did every day, it is never smooth down the road. There's always something wrong." RICHMOND EDSEL: "It might have a good engine underneath, but out of touch with reality." RICHMOND LUXURY MINI-CAR: "A luxury mini-car with.problems. Like my car when you're driving and have it on cruise control and you hit a speed bump or something and it shuts off. It's a nice car, but there are some prob- lems with it. It's very polished, nice looking, a good car, but there are some problems." DENVER CHEVY VOLT: "I think he was a good idea, but there isn't an infrastructure to support it. He doesn’t have any real teeth." DENVER DENVER CHEVY 4-DOOR SEDAN: "Looks all right. I wouldn't take a second look at it." MIXED VOLVO: "It's not wildly popular, but a certain core popu- larity that won't budge. It has varying degrees of reliability depending on the data you look at." RICHMOND AN OLD PORSCHE: "He looks good, he's really good at presenting himself, but do you really know what's under the hood?" DENVER CHEVY 4-DOOR PICKUP: "He's trying to be an average American whether he is or not. He's trying to fit in with the average American person." DENVER CHEVY: "It's kind of a middle-of-the-road car. He leans to one side and then leans to the other and ends up in the middle." DENVER CHEVY: "Some Chevys seem to do what they are sup- posed to, and some not so much. So somewhere in between." RICHMOND OLD VW: "Sometimes they're incredible and sometimes they're not." DENVER DENVER KIA: "He's sort of new, sort of reliable, but I don't have enough information on him." JEEP: "I feel like he's up against a lot of opposition. Like a Jeep that goes out in the woods and goes over all these rocks and hills and..doesn't go in a straight path, but something that's durable and he could go up against everyone, but he's having to fight a lot of battles for what's happened in the past and try to help move things along." RICHMOND RICHMOND CHEVY SUBURBAN: "It looks big and powerful, intimidating to some people, but when you look inside, it looks just like every other kind of car." SOMEWHAT POSITIVE HONDA ACCORD: "Something like an Accord...just not flashy or ostentatious, just kind of simple." RICHMOND CHEVY MALIBU: "It's functional, solid. It's definitely not a Lexus, definitely not a Yugo." RICHMOND BUICK: "It's middle of the road, not a Cadillac, but a good all-around car." DENVER JEEP: "A Jeep with a spotless paint job because I think he puts a good face on, but I think he's got a lot of terrain that he's got to roll over. I think he's done a good job of rolling over a lot of the hurdles that have been put in front of him – the economy, Congress." RICHMOND FORD: "Ford's doing all right, and I think Obama's doing all right." DENVER VERY POSITIVE TOYOTA MINIVAN: "He seems like a family person, so I puta nice minivan." DENVER FORD FREESTYLE: "It's dependable and it's a family-oriented kind of thing." DENVER DENVER BMW 328i: "It's still kind of a family car, but it's also kind of sporty, dependable and it's a good car." VOLVO: "They are known to be really safe. He seems like he makes safe decisions and thinks things through and it will last a lot of miles." DENVER DENVER FORD TAURUS: "It seems like a reliable car you see a lot." *Four Focus Groups of Self-Identified Independent Voters in Denver (March 12) and Richmond (March 26) who voted for Barack Obama in 2008 and are currently undecided. RESURGENT REPUBLIC Target Voter Series

Obama Motors

shared by targetpoint on Apr 13
Obama Independents (self-identified Independents that voted Obama in 2008, but are currently undecided) were asked: "If Barack Obama were a car, what kind of car would he be and why?"


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