Margaret Thatcher's changing public Image

Ipsos MORI Social Research Institute Ipsos Margaret Thatcher Public Image Throughout Margaret Thatcher's time as Prime Minister, Ipsos MORI polled the opinions of the British public on what they thought of her. Based on average positive and negative scores across a range of measures we have selected two points in her Premiership to show what the public thought of her at their most positive and most negative times. www.ipsos-mori.com/thatcher 1983 1990 Her Best Her Worst Q: Here is a list of things both favourable and unfavourable that have been said about various politicians. I would like you to pick out all those statements that you feel fit Mrs Thatcher Capable leader 62% 34% Good in a crisis 62% 30% Understands world problems 47% 23% Understands problems facing Great Britain 47% 20% Got a lot of personality 41% 23% Sound judgement 40% 14% More honest than most politicians 30% 14% Down to earth 22% 8% Narrow minded 26% 32% Inflexible 32% 37% Talks down to people 54% 55% Out of touch 49% 62% 960 British adults, 18+, 17-18 May 1983 Ipsos MORI 1,942 British adults, 18+, 15-19 February 1990 1984 | 1990 Her Best Her Worst Q: Which of these statements comes closest to your views of Mrs Thatcher? Like her Dislike her Like her Dislike her 45% 50% 39% 60% Like her Dislike her Like her Dislike her policies policies policies policies 41% 54% 28% 71% 985 British adults, 18+, 3-4 October 1984 Ipsos MORI 1,058 British adults, 18+, 26 November 1990