How Obama won re-election

REASONS OBAMA WON REASONS ROMNEY LOST BARACK OBAMA (D) MITT ROMNEY (R) ECONOMY OHIO/AUTO BAILOUT THE ECONOMY Ohio and the auto bailout - The September jobs report showed unemployment dropping a resonant issue in Ohio, where an estimated one in eight jobs depends on the auto industry. to less than 8% for the first time in four years, stealing a key line from Romney's stump speech. VOTERS HURRICANE SANDY WOMEN Hurricane Sandy gave Obama a chance to exhibit presidential leadership in a very public way and forced a surging Romney off the campaign trail. Despite ad campaigns, targeted messages and polls that showed women were warming to Romney in the final days - he still lost the female vote big to Obama. HISPANICS Romney was crushed among Hispanics, even worse than John McCain in 2008. CAMPAIGN THE GROUND GAME ETCH-A-SKETCH Obama aides said their get-out- Romney cast himself as a moderate, then a committed conservative and back again, leaving some people concerned about his true identity. the-vote machine - with an emphasis on early voting - would be as good as the one that broke records in 2008. GEORGE W. BUSH Obama often talked about the "mess" he inherited from his Republican predecessor. Enough voters apparently agreed. МEМЕ OSAMA BIN LADEN THE 47% Obama pounded the message over and over again: "Osama bin Laden is dead, and General Motors is alive." It worked. Romney's infamous off-the cuff comment eroded his credibility with key constituencies, and reinforced his image as an out-of-touch rich guy. REASONS OBAMA WON REASONS ROMNEY LOST BARACK OBAMA (D) MITT ROMNEY (R) ECONOMY OHIO/AUTO BAILOUT THE ECONOMY Ohio and the auto bailout - The September jobs report showed unemployment dropping a resonant issue in Ohio, where an estimated one in eight jobs depends on the auto industry. to less than 8% for the first time in four years, stealing a key line from Romney's stump speech. VOTERS HURRICANE SANDY WOMEN Hurricane Sandy gave Obama a chance to exhibit presidential leadership in a very public way and forced a surging Romney off the campaign trail. Despite ad campaigns, targeted messages and polls that showed women were warming to Romney in the final days - he still lost the female vote big to Obama. HISPANICS Romney was crushed among Hispanics, even worse than John McCain in 2008. CAMPAIGN THE GROUND GAME ETCH-A-SKETCH Obama aides said their get-out- Romney cast himself as a moderate, then a committed conservative and back again, leaving some people concerned about his true identity. the-vote machine - with an emphasis on early voting - would be as good as the one that broke records in 2008. GEORGE W. BUSH Obama often talked about the "mess" he inherited from his Republican predecessor. Enough voters apparently agreed. МEМЕ OSAMA BIN LADEN THE 47% Obama pounded the message over and over again: "Osama bin Laden is dead, and General Motors is alive." It worked. Romney's infamous off-the cuff comment eroded his credibility with key constituencies, and reinforced his image as an out-of-touch rich guy.