How Dave Brat beat Eric Cantor on Twitter and won his Primary

Hlow Biat beat Cantor on twitter and Won his Primary TrendPo Brought to You by: Flы Спарpiet Measuring and Ranking Politicians The Match Up On June 10th, House Majority Leader Eric Cantor lost his primary election to newcomer Dave Brat (56% v. 44%) Cantor's Gigantic Advantage TOTAL FUNDRAISED TOTAL FUNDRAISED Vs $5,447,290 $206,663 $168K $122K O YEARS 22 YEARS POLITICAL EXPERIENCE - FOR - Vs - FOR – POLITICAL EXPERIENCE TWO ENTIRE CAMPAIGN STEAKHOUSES PACS 1037 TV ADS $2.1 M 65 TV ADS BUDGE BUDGET stats by NBC News - http://www.nbcnews.com/politics/congress/dramatic-defeat-cantor-v-brat-numbers-n128761 - Second Chapter- The Primary Election All the pollsters called the race for Cantor The primary had a higher turnout than 2012, but Cantor ultimately received fewer votes INTERNAL POLLING BY CANTOR'S TEAM CANTOR WINNING BY 34 POINTS 2012 2014 DAVE BRAT EXTERNAL POLLING BY DAILYCALLER.COM CANTOR WINNING BY 13 POINTS 37,369 28,898 VOTES FROM VOTES FROM 47,037 TOTAL 65,008 TOTAL DAVE BRAT June 10th, 2014 OFFICIAL RESULT Dave Brat Wins in a Stunning Upset! ERIC CANTOR 44% DAVE BRAT 56% Miracle? Third Chapter What Went Wrong? Eric Cantor's team missed 3 key warning signs on Jwitter GRATION DON'T VOTE 20X #IMMIGRATION FOR CANTOR 1. 2. 3.1 Immigration went viral and Cantor didn't realize it Brat hit Cantor hard on Twitter Brat was retweeted to 20X while Cantor ran TV ads more people than Cantor 1. Immigration was the dominant issue among 15 key conservative voices and hashtags during the critical four weeks preceding the primary election By number of tweets on Twitter By number of retweets on Twitter By impressions on Twitter #IMMIGRATION #BENGHAZI #OBAMACARE EDEBT 15,159 #IMMIGRATION #BENGHAZI 31,332 #IMMIGRATION 199,816,308 4,866 3,827 #DEBT 2,866 #BENGHAZI 60,888,844 26,931,811 10,509,578 2,220 #OBAMACARE #OBAMACARE 776 #DEBT 1,068 stats complled by TrendPo vla TWitter 2. Brat AMPLIFIED that issue on Twitter, attacking Cantor hard while Cantor was picking strawberries Eric Cantor @EricCantor - Jun 7 Great afternoon at the #AshlandStrawberryFaire! amitter.com/tYkqewMJip Ohree days before the primar... Cantor is tweeting about picking strawberries CANTOR Dave Brat VA 7th @DaveBratVA7th Jun 1 CANTO CAN THERE ARE 20 MILLION AMERICANS WHO CAN'T FIND A FULL-TIME JOB. BUT ERIC CANTOR WANTS TO GIVE CORPORATIONS ANOTHER 20 MILLION FOREIGN WORKERS TO HIRE INSTEAD. DON'T VOTE ERIC CANTOR DOESN'T FOR CANTOR REPRESENT YOU. VOTE FOR DAVE BRAT ON LINE 1OHLAMD t3 481 * 283 Meanwhile. View more Brat is hitting Cantor hard on immigration 3. In the 4 weeks before June 10th, newcomer Dave Brat out-messaged House Majority Leader Eric Cantor to 20X the amount of people RETWEETED BY: Re RETWEETED BY: 63 PEOPLE PEOPLE REACH: REACH: 206,340 4,157,077 CONTACTS Cantor ignored Jwitter and became the 1st Majority Teader ever to lose a primary election Gpiloque The Conclusion Eric Cantor's team did everything by the book, and they did it extremely well. OUT-FUNDRIASED THEIR OPPONENT OUT-POLLED THEIR OPPONENT OUT-SPENT THEIR OPPONENT MORE EXPERIENCED TEAM .HOWEVER, THEY HAD A LOSING TWITTER STRATEGY. TRENDPO'S DAILY REPORTS AND MANAGED SOLUTIONS GIVES YOU A WINNING TWITTER STRATEGY NEED A TWITTER STRATEGY? y TWITTER.COM/TRENDPO FACEBOOK.COM/TRENDPO htp:/ WWW.TRENDPO.COM CALL US TODAY ( 202 ] 750-1365 Sourees: http://www.nbcnews.com/politics/congress/dramatic-defeat-cantor-v-brat-numbers-n128761 http://www.trendpo.com ATrendPo http://www.twitter.com http://www.dailycaller.com Measuring and Ranking Politicians Copyright 2014 @TrendPo.com