Business Executives and the 2012 Election

bizo Business Audience Marketing and the 2012 ELECTION BUSINESS EXECUTIVES. SMALL BUSI NESS HXECUTIVES VOTES AND DOLLARS VOTE AREUUP FOR GRAEBS DONATION INTENTIONS %24 24 24 BIOCO %24 CAMPAIGN DONATIONS %24 26.6% STARTUP INC. Small business executives are more likely to donate than large business executives. HOW WILL THEY VOTE? LARGE BUSINESS EXECUTIVES SMALL BUSINESS EXECUTIVES 36.4% 35.1% VOTE REPUBLICAN REPU BLICAN BALLOT BOX 24.2% 33.8% DEMOCRAT DEMOCRAT 25.5% Nearly 40% 20.3% INDEPENDENT small business INDERP ENDENT executives votes are up for grabs! 14.9% 10.8% OTHERR OTHER These research findings are based on a joint study performed by Bizo and Vizu in Cctober, 2011. The methodology involved running an online display campaign over the Bizo platform that targeted business executive audiences across the Web. With Vizu's real-time audience characterization tool, the study then characterized the political party affiliation of these business executive audiences, as well as their political campaign donation intentions in the next 12 months. The study findings are based on a statistically significant sample size of approximately 890 business executives. Source: A joint targeting and audience characterization study conducted by Bizo and Vizu bizo Vizu ADVERTISE WITH CONFIDENCE Business Audience Marketing